District 12 TLI - VP PR

Presented June 15, 2013
Intended as an overview of the VP PR Office, and resource to get started.
All images Creative Commons from Flickr. Credits on slide.

Transcript

1. VICE PRESIDENT OF PUBLIC RELATIONS Founder, Florentis Creative @heathermunoz http://www.heathermunoz.net Heather Munoz The Power of Seven Sunday, June 16, 13
2. ©Sanctu Sunday, June 16, 13
3. YOUR (NEW) ROLE ©stick_kim Sunday, June 16, 13
4. Guardian of the image and reputation of the organization! :) ©sytamni Sunday, June 16, 13
5. HOW TO BE SUCCESSFUL IN YOUR POST • Build membership • Gain public recognition • Enhance perception Sunday, June 16, 13
6. OUR RESPONSIBILITIES • Link to the Outside World • Webmaster • Brand Manager Sunday, June 16, 13
7. WHAT TO HAND OFF ©noheadlights Sunday, June 16, 13
8. THE DOMAIN OF OTHERS • Creation of marketing plan. • Development & implementation of marketing projects. • Managing recognition activities or the Club Coach program. • Recruiting, training or supervision of the club-building team, club sponsors, mentors or coaches. Sunday, June 16, 13
9. PUBLIC RELATIONS VS. MARKETING VS. ADVERTISEMENTS ©Stuart Barr Sunday, June 16, 13
10. PUBLIC RELATIONS Relationships + Goodwill = Credibility Media mentions carry more weight than advertisement placement in the same medium Sunday, June 16, 13
11. Ads focus on buying and selling ©AndyRobertsPhotos Sunday, June 16, 13
12. ESSENTIAL TOOLS Publicity & Promotions Handbook: LetTheWorldKnow Club Officer Handbook Sunday, June 16, 13
13. Toastmasters Learning Connection: Officer Essentials Be sure to check out the PR Corner! ADDITIONAL RESOURCES (The Publicity Calendar template is there too!) Sunday, June 16, 13
14. Time to Plan! ©stargardener ©stargardener Sunday, June 16, 13
15. PRESS RELEASE TIPS • Start with boilerplate • Cover 5 W’s in the first paragraph • Cover “How” with the remaining body • Have someone proofread Sunday, June 16, 13
16. SUBMIT IT WITH A PHOTO! ©deepwarren Sunday, June 16, 13
17. WHERE TO SHARE PR.com BlueEgo.com PRweb Zvents.com Local outlets: Be sure to introduce yourself to your contact Sunday, June 16, 13
18. Bring your unique message into focus ©stick_kim Sunday, June 16, 13
19. WRITING A STORY PITCH • A concise email to a producer • Three short paragraphs • Catchy subject line: not too short, not much longer than 10 words LTWK; pg 30 Sunday, June 16, 13
20. CREATE YOUR MEDIA LIST Local Chamber may have a list as well credit: http://knowhownonprofit.org/campaigns/communications/media-coverage/MediaListTemplate.xls/view Sunday, June 16, 13
21. OTHER PARTNERS • Colleges/high school speech contests (offer trained judges) • Chamber of Commerce • Library (Spell-a-thon) Sunday, June 16, 13
22. BUSINESS CARDS • Branded templates are available at Brand Portal • Print on blanks from office store • Alternative is online companies like VistaPrint Sunday, June 16, 13
23. BRAND COMMUNICATION ©caterpiya Sunday, June 16, 13
24. MESSAGING • Know your audience • Communicate for your audiences • Focus on results • Be conversational Brand Manual pg. 20 Sunday, June 16, 13
25. SOCIAL MEDIA Sunday, June 16, 13
26. SETUP & CONSIDERATIONS • Use gmail, example: TMclub8950pr@gmail.com • Groups is a useful tool for committee communication • Drive can be used to organize documents Sunday, June 16, 13
27. http://www.lunametrics.com/ Sunday, June 16, 13
28. LINKED-IN • Create profile w/image and details • Find others you’ve worked with / club members • Join VP PR Group Sunday, June 16, 13
29. TWITTER • Use TweetDeck • Mom, This is How You Use Twitter • Follow other Toastmasters accounts Sunday, June 16, 13
30. CLUB WEBSITE • Add SM links • Add club mission statement • Encourage profile updates Sunday, June 16, 13
31. CONSIDER A COMMITTEE ©Luigi Mengato Sunday, June 16, 13
32. LEADING A PR TEAM Let the World Know - Section 4, Page 38 Additional reading: The Coaching Revolution by Logan Ph.D., & King Sunday, June 16, 13
33. NOW HAVE FUN! Twitter: @heathermunoz @TMclub8950 #TMdistrict12 #VPPR #CBU https://speakerdeck.com/heathermunoz ©hodgers Sunday, June 16, 13