DXO (Digital Experience Optimization)

Transcript

1. Digital Experience Optimization (DXO)
2. Growth Manager at E-commerce Marketplace App: FunNow Group Founder of E-commerce Brand: athletic introvert Co-founder of MarTech: Mida athletic introvert 👋 I’m LiRou
3. What is NOT DXO? Not complete makeover Not just about CRO
4. What is DXO? Unique experience Data-driven
5. Why optimize your website? Scale the impact of your ads or acquisition effort Retention starts at onboarding and website
6. DXO Story: -89% Form Submission Redesign of page
7. DXO Story: +31% CVR Value prop optimization
8. DXO Story: +8.73% CVR Social proof optimization
9. DXO Story: +57% Sign-ups Social proof optimization
10. DXO Story: +40% Purchases Feature optimization
11. DXO Story: +45% RPV Cart page optimization
12. DXO Story: +19% Purchases
13. Your DXO Journey Performance 1. FCP, LCP, CLS Core Web Vitals metrics used by Google to measure user experience on websites Content/ Iteration 2. Already exists on your page Copy, message, visual hierarchy UX (User Experience) 3. Navigation, feature Personalization 4.
14. High-impact DXO: High traffic page (e.g. homepage, best-seller product, ad landing page) 1. Above the fold (e.g. visible elements without scrolling) 2. Page closer to money (e.g. cart page, checkout) 3.
15. Homepage Qs: Can they tell what product or service you provide? 1. Can they tell your USP? 2. Can they tell what you want them to do? 3.
16. Start A/B testing to measure DXO impact www.mida.so