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DXO (Digital Experience Optimization)
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Hong Kong WordPress Meetup
January 14, 2025
Technology
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DXO (Digital Experience Optimization)
Hong Kong WordPress Meetup
January 14, 2025
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Transcript
Digital Experience Optimization (DXO)
Growth Manager at E-commerce Marketplace App: FunNow Group Founder of
E-commerce Brand: athletic introvert Co-founder of MarTech: Mida athletic introvert 👋 I’m LiRou
What is NOT DXO? Not complete makeover Not just about
CRO
What is DXO? Unique experience Data-driven
Why optimize your website? Scale the impact of your ads
or acquisition effort Retention starts at onboarding and website
DXO Story: -89% Form Submission Redesign of page
DXO Story: +31% CVR Value prop optimization
DXO Story: +8.73% CVR Social proof optimization
DXO Story: +57% Sign-ups Social proof optimization
DXO Story: +40% Purchases Feature optimization
DXO Story: +45% RPV Cart page optimization
DXO Story: +19% Purchases
Your DXO Journey Performance 1. FCP, LCP, CLS Core Web
Vitals metrics used by Google to measure user experience on websites Content/ Iteration 2. Already exists on your page Copy, message, visual hierarchy UX (User Experience) 3. Navigation, feature Personalization 4.
High-impact DXO: High traffic page (e.g. homepage, best-seller product, ad
landing page) 1. Above the fold (e.g. visible elements without scrolling) 2. Page closer to money (e.g. cart page, checkout) 3.
Homepage Qs: Can they tell what product or service you
provide? 1. Can they tell your USP? 2. Can they tell what you want them to do? 3.
Start A/B testing to measure DXO impact www.mida.so