WHAT IS IAB RUSSIA

IAB consolidates leading Internet platforms, professional agencies, technology
platforms, the largest advertisers and gauges :
USA - 460 companies www.iab.net (86% of online advertising market in the
US)
Europe – 5500 companies www.iabeurope.eu
Russia – 50 companies www.iabrus.ru (Participate in the international network
IAB Global)

Transcript

1. WHAT IS IAB RUSSIA President: Boris Оmelnitskiy
2. The Interactive Advertising Bureau (IAB) – is an international association of digital advertising companies all over the world. Independent professional organizations under the brand of IAB are successfully operating in more than 40 countries on 5 continents. IAB is founded in New-York, USA, in 1996 year. IAB consolidates leading Internet platforms, professional agencies, technology platforms, the largest advertisers and gauges : USA - 460 companies www.iab.net (86% of online advertising market in the US) Europe – 5500 companies www.iabeurope.eu Russia – 50 companies www.iabrus.ru (Participate in the international network IAB Global) Mission and philosophy IAB Russia and IAB Global Mission To develop Russian digital advertising market To integrate Russian market into the world digital advertising market To cooperate and share information and experience To integrate global standards of digital advertising in Russia To provide infrastructure for international communication To implement projects which designed for demonstration of Russian market potential Philosophy Relationship transparency «Out of politics» atmosphere Balanced relationships with different market participants Focus on market requests The main IAB’s goal is to regulate and improve digital advertising market. More than 200 industry events More than 50 research and analytical reports per year, standards, guidelines, best practices
3. Advantages of the membership Membership types General membership / for entities 2 recommendations from current members of IAB Russia Annual charge: 200 000 rubles Premium membership / for members of the IAB Russia and ACAR By providing 2 recommendations of the current IAB’s Russia members and certificates evidencing membership in the ACAR. Annual charge to each association: 125 000 rubles Personal membership / for individuals If all IAB’s Russia members unanimously acknowledge person as an expert in online advertising. Annual charge: 10 000 rubles Associated membership/ for large advertisers With an annual expenditure on all media in Russia in the previous year in the amount of more than 40 million rubles not including VAT. Free • To have constant communication with leading representatives of Digital-community; • To get an opportunity to use advertising tools and become competent member in digital advertising industry; • To become a trendsetter in the market, with using of the modern instruments and technologies of the Digital market; • Brand Awareness increasing; • Boosting the citation rate in digital advertising; • To participate in regular meetings of the working groups IAB Russia and decide perspective tasks of the industry and your business; • To influence on the development of societies and marketplace; • Participation in IAB’s research and using of the results; • Free participation in IAB’s Russia events and discounts on events which are organized by partners; • To improve staff qualification on educational projects IAB Russia and ACAR.
4. Structure IAB Russia Activity r e s u l t s a n d p l a n e s General meeting of IAB Russia members The board The president Programmatic committee The mobile advertising committee Digital Video Ad committee On-line Branding committee Performance marketing committee E-Commerce Ad committee BIG DATA committee Audio Ad committee Media Ad committee The industrial standards committee Research committee Education committee The section on HR-direction the Commission of experts Executive office Educational center Digital School Production center ADPASS Media center Realty Ad working group Programmatic Committee р.5 Committees by segments: Mobile Ad Committee р.6 Digital Video Ad Committee р.7 On-line Branding Committee р.8 Performance Marketing Committee р.9 E-Commerce Ad Committee р.11 BIG DATA Committee р.10 Audio Ad Committee р.11 Media Ad Committee р.11 Realty Ad Working Group р.11 Research Committee р.12 Committees directions: Education Committee р.13 Industrial events р.13 Promotion: Mass media р.14 Mailing р.14 Internal media р.14
5. PLANS 2017 PROGRAMMATIC IAB Russia: Market overview Programmatic in Russia / Document, which sets the sectors, including key stakeholders’ statistics/ Release date Includes Market Ecosystem, Expert Estimation of market volume and data 2015 / Release date: April 2016 / Morе 2014 / Release date: 2015 / Morе Document translation OpenRTB (author: IAB Global) / Document, which brings under regulation market rules / Release date: 2014 Morе Industrial glossary of Programmatic sector / Professional dictionary of interacive advertising / Release date: 2013 Morе Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights Actualization of the market ecosystem; Provision of expert estimates of market volumes; Updating the industrial glossary; Quarterly reviews of initiatives and news of IAB USA, IAB UK; Conducting quarterly educational seminars, sections within the framework of key conferences (PMP / direct deals; Inventory quality and perception: viewability, transparency, brand-safety, adblocking (causes and industry; Native formats in Programatic; Mobile web / apps: monetization opportunities); Issue of "IAB Russia: Programmatic Market Overview in Russia 2016 Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects Committee was founded in 2014 Committee chairman: Alexey Arshinov, Head of Partner Business Solutions Russia, Ukraine & CIS, Google Russia. Completed projects:
6. PLANS 2017 MOBILE AD C o m p l e t e d p r o j e c t s IAB Russia: Mobile advertising market overview in 2015 / The overview covers the main events, trends and phenomena that occurred in 2015 and early 2016/ Release date: July 2016 Morе The Mobile Advertising Map / Map includes the structure of the market and the main players 2015 / Release date: 8 June 2016 / Morе 2014 / Release date: 2014 / Morе Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights Estimation of the market volume; Measurement of the audience in mobile advertising; Publication of the review of the mobile advertising market; Seminars on mobile advertising; Cooperation with telecom operators; Implementation of techniques for measuring the effectiveness of mobile advertising. Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects The Committee was founded in 2014 Committee chairman: Mikhail Getmanov, CEO, Between Digital.
7. PLANS 2017 DIGITAL VIDEO AD C o m p l e t e d p r o j e c t s IAB Russia: The video advertising market overview in 2015 / Document, which sets the sectors, including key stakeholders’ statistics / Release date: 8 April 2016 Includes Digital Video Market Ecosystem and Market Expertise Morе Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights Formation of an industry approach to measuring the effectiveness of advertising campaigns; Development of standards for the segment of video advertising; Classification of a large number of advertising and marketing tools; System work for the training of all market participants; Creation of a single information field for effective decision-making; Standardization approach in the fight against adblock. Creation of a single universal method of struggle for television channels and on-line cinemas offering content viewing on the advertising model. Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects The committee was founded in 2012 Committee chairman: Nikolay Kiselev
8. PLANS 2017 ON-LINE BRANDING C o m p l e t e d p r o j e c t s IAB Russia Loyal Ads / Loyal formats research/ Release date: August 2016 Morе Recommendations on Content quality and Brand Safety / The document, which defines the basic principles of image advertising, taking into account the loyalty of users / Release date: June 2016 Morе Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights The visibility of online advertising is such a different approach Development and publication of a list of Russian sites providing Viewability metrics (methodology, sales model, third-party vendor audit); Creation of a working group for monitoring of measurement algorithms Viewability and data collection on benchmarks (independent audit from IAB); Publication of benchmarks by Viewability; Ad Fraud Development and publication of a document with recommendations for tracking the cheating; Monitoring the market situation and making appropriate updates to the recommendations; Internet advertising efficiency Monitoring the market situation and making appropriate updates to the recommendations; Carrying out an educational seminar for the Sites, Agencies and Advertisers; Drawing up a market map; Market valuation; Updating the glossary. Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects The committee was founded in 2014 Committee chairman: Lyubov Pshenichnikova, Commercial director, Weborama Russia
9. PLANS 2017 PERFORMANCE C o m p l e t e d p r o j e c t s The volume of the advertising market in the means of its distribution / Evaluation of the development of the advertising market in Russia / Annually Morе Performance market overview / Document, reflecting the industry at this stage / Release date: December 2016 / Includes Market Ecosystem, Expert Estimation of market volume Morе Survey of salaries / The survey of salaries in the industry is prepared in Partnership with AKAR / Release date: September 28, 2016 Morе Professional standard "specialist in contextual advertising" / together with AKAR / Release date: 2016 Morе Product Line / Product Line in Layout / Release date: 2015 Morе Tender rules / The document regulating the tenders / Release date: 2015 Morе Creation of uniform standards for the market of performance marketing (Ecosystem, Products, Financial indicators of the market); Formation of a single personnel policy in the performance market; Market problem performance: bad debts; Holding tenders; Description of the marketing performance market "IAB Russia Performance Market White Papers"; Involvement of new participants in the committee on performance marketing and IAB Russia; Participation in major industry conferences; Participation in expert market performance evaluations; Development of standardized prices and commissions for agency services. Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights Association of recommended partners 2016 / Community of agencies that have been verified by IAB Russia Procedure for nominating companies The committee was founded in 2012 Committee chairman: Maria Chernitskaya, President of iConGroup; IAB Russia Vice President
10. PLANS 2017 BIG DATA C o m p l e t e d p r o j e c t s White Paper / The document, defining the industry and the basic principles of working with it / Release date: December, 2016 Morе IAB Russia: Programmatic market overview in Russia in 2015 / Integration into the data market review document / Release date: Апрель 2016 Includes Market Ecosystem, Expert Estimation of market volume Morе Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights Creation of the second version of White Paper, which is valid for 2017; Creation of the "Register" of players in the Data and Programmers market with a detailed description of each person's opportunities in a unified form; Creation of the document "Data Success Stories", practical cases of using data with a description of the achieved results; Conducting educational seminars; Updating the industrial glossary; Creation of separate ecosystem maps Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects The committee was founded in 2014 Committee chairman: Dmitry Egorov, Director of data products, Weborama Russia
11. PLANS 2017 NEW INITIATIVES C o m m i t t e e s k i c k - o f f Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights The committee was founded in 2015 Committee chairman: Alexey Romanenkov E-COMMERCE AD Development of the market of Internet advertising in the e-commerce sphere Expert evaluation of the e-commerce market; Development of professional standards for the work of specialists in promotion in the e- commerce industry together with online stores; Certification of specialists in advancement in e-commerce; Development of applied guides for online stores and their placement on IAB resources for widespread use; White paper on promotion tools; Overview of the world experience with the goal of introducing successful practices for Russian e-commerce. AUDIO AD The committee was founded in 2016 Committee chairman: Mikhail Iliychev, Founder and General Director of Unisound Creating an ecosystem of the audio advertising market; Conducting studies to evaluate the effectiveness of the format; Provision of expert estimates of the volume of the audio advertising market; Formation of the programmatic market of audio advertising in the Russian Federation; Updating the industrial glossary; The ability to integrate audio format into interactive advertising formats. MEDIA AD The committee was founded in 2016 Committee chairman: Natalia Samoilova Organization of media interaction with developers of new technologies; Systematization of knowledge, Standardization of market rules; Enhancing the reputation of media sites of effective advertising platforms, Granting the possibility of using new technologies to monitor the quality of your audience and the effectiveness of monetization; Priorities in interaction with market segments (Programmatic advertising; Native advertising; PR and text advertising; Technology for attracting audiences; Technological solutions for improving the distribution of content; Technology solutions for analyzing the involvement of the audience in content consumption). REALTY AD The committee was founded in 2017 Committee chairman: Vsevolod Baev, General Director of Media108 ", Creation of a unified database of clients; Development of an industrial document that facilitates work in the segment - a map or rating.
12. By segments: Research I A B R u s s i a Ecosystem of Russian Digital Advertising / The map includes market’s structure and market leaders/ Annually More IAB Russia Digital Ad Barometer / Research advertisers opinion about digital advertising in Russia / 3-d stage / Release date: October, 2016 / More 2-d stage / Release date: May, 2015 / More 1-t stage / Release date: September, 2014 / More The size of the advertising market is in means of distribution/Development evaluation of the Russian advertising market / Quarterly More Overview the regulation of world digital advertising market / The document describes the current situation of several countries and the regulatory framework / Release date: 2014 More Industrial glossary/ Professional dictionary in the field of interactive advertising / Release date: 2013 More Ecosysytem of Programmatic market / Document application ”IAB Russia: An overview of the Programmatic market in Russia 2015 " / Release date: April 2016 More The market size of Video advertising in Russia 2015 / 5,6-5,8 billion rubles (p. 25 - Market overview of Video advertising 2015) / Release date: April 8 2016 More Volumes of Data market in Russia 2015 / 125 million rubles (p. 31 - An overview of the Programmatic market 2015) / Release date: April 2016 More Volumes of Programmatic market in Russia 2015 / 5 billion rubles; growth of 32% (p. 16 - An overview of the Programmatic market 2015) / Release date: April 2016 / More 2014 / 3,8 billion rubles (p. 23 Document: An overview of the Programmatic market 2014 / Release date: 2015 / More Knowledge bank / To get acquainted with the open reports of seminars, with latest projects of the committee and useful market insights The research committee was founded in 2012 Committee chairman: Alexey Belyaev
13. Industry events Education I A B R u s s i a Conference room IAB RUSSIA / Since 2011 IAB Russia actively works in educational sphere and organizes various seminars and master classes on their platrorm from leading Russian and foreign speakers. Events are made for all market participants: advertisers, advertising agencies, research companies etc The Executive office of IAB Russia has space for 100 people, with the equipment for carrying out educational activities in any forms. Members of the IAB Russia have an opportunity to use this resource for free. More Calendar of events / Find more Calendar of the nearest committee meetings, seminars and industrial projects MIXX RUSSIA C o n f e r e n c e & A w a r d s The largest event of the online advertising market of several countries, organized annually by the local branches of The Interactive Advertising Bureau (IAB). In the 2013 Russia became 11-th country in which MIXX Conference was organized, along with the United States, Canada, Italy, Romania, Belgium, Turkey, Poland, Spain, Australia and. To see the reports from previous years
14. MEDIA-PARTNERS INFORMATION SHARING I A B R u s s i a p r o j e c t s IAB web-resources: IAB Russia official site / www.iabrus.ru IAB Global official site/ www.iab.com IAB Europe official site / www.iabeurope.eu MIXX Russia Conference & AWARDS official site/ www.mixxrussia.ru www.facebook.com/IAB.Russia Subscription to newsletters on request for add@ibrus.ru IAB Russia web-site/ www.iabrus.ru Personal Account Database Calendar of events Knowledge Bank Activities of committees Automatic event registration system IAB Russia Facebook page / Periodicity; Daily / Content: coverage of digital- market events online IAB Russia Internet advertising Newsweek / Periodicity; Daily / Contents: a brief and quick overview of the key news of the world market and the Russian market IAB Russia Newsletter/ Periodicity; Daily / Contents: Overview External and internal market events and Announcement of upcoming events
15. THANKS FOR ATTENTION CONTACTS R u s s i a Current address / 3, Polkovaia st, bld. 3, floor 4, Moscow Office / +7 (495) 662 39 88 For common requests / knowledge@iabrus.ru. President / Boris Omelnitskiy / bao@iabrus.ru. CEO / Valentin Smolyakov / v.smolyakov@akarussia.ru. Operation manager / Tatiana Shatalova / tas@iabrus.ru. Public Relations / Victoriya Obraztsova/ v5188@bk.ru.
16. April 2017