Challenge Week: IE Business School

Challenge Week: IE Business School

Introduction to IE Business School's Challenge week with BBVA

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C. Todd Lombardo

July 01, 2013
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Transcript

  1. Hi. @iamctodd Hola.

  2. d e s i g n t h i n

    ki ng
  3. SERious? WTFAWH? En serio? (como traducir “WTF?”)

  4. ..increasing design activity such as design-related employee training boosted a

    company's revenue on average by 40% more than other companies over a five-year period.
  5. ..increasing design activity such as design-related employee training boosted a

    company's revenue on average by 40% more than other companies over a five-year period.
  6. For sale: Socks. Three. Different Colors. Se vende: Calcetines. Tres.

    colores variadas.
  7. None
  8. Don't turn it into an education program. Turn it into

    a problem- solving machine. Cynthia Tripp Global Design at P&G
  9. 2 + 2 =

  10. 2 + 2 = 4

  11. 2 + 2 = 3+1

  12. 2 + 2 = 22

  13. 2 + 2 = 22

  14. STOP LOOKING FOR THE RIGHT ANSWER ¡DejAlo!

  15. THere isn’t one No Hay

  16. THere are many Hay un monton

  17. Naandi treatment center - outside Hyderabad, India

  18. None
  19. None
  20. This is design esto es diseno

  21. the goal Feasible Desirable viable

  22. frameworks and frameworks

  23. None
  24. IDEO

  25. IDEO XPLANE

  26. IDEO XPLANE CHESKIN

  27. IDEO XPLANE CHESKIN CONIFER

  28. IDEO XPLANE CHESKIN CONIFER COOPER

  29. IDEO XPLANE CHESKIN CONIFER COOPER FROG

  30. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH

  31. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE

  32. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE STANFORD Discovery

    Interpretation Ideation Experimentation Evolution
  33. STANFORD Discovery Interpretation Ideation Experimentation Evolution

  34. STANFORD Discovery Interpretation Ideation Experimentation Evolution

  35. Monday Tuesday Wednesday Thursday Friday STANFORD Discovery Interpretation Ideation Experimentation

    Evolution
  36. None
  37. Your Challenge vuestro Reto

  38. How might we help Quetsol electrify more families’ homes? ¿como

    podiriamos ayudar a quetsol que llena casas con luz?
  39. Not every question needs an answer no es necessaro contestar

    cada pregunta
  40. The week’s journey el viaje de la semana

  41. Monday Tuesday Wednesday Thursday Friday

  42. Monday Tuesday Wednesday Thursday Friday Intro to CIA Week Videos

    and Speeches
  43. design thinking movie screenshot here

  44. Monday Tuesday Wednesday Thursday Friday Intro to CIA Week Videos

    and Speeches Design Thinking: Movie
  45. Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking

    Intro to CIA Week Videos and Speeches Design Thinking: Movie
  46. Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking

    Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie
  47. Monday Tuesday Wednesday Thursday Friday Workshop: Intro to Design Thinking

    Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking
  48. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Workshop:

    Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking
  49. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking
  50. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking
  51. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work
  52. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout
  53. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work
  54. Monday Tuesday Wednesday Thursday Friday Design Workshop Group 1 Design

    Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work
  55. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Begin Freakout Work
  56. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Work
  57. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Work
  58. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Stop Freakout Work
  59. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Work Begin Freakout Stop Freakout Work Finalists Announced
  60. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Work Finalists Announced
  61. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Work Finalists Announced Finalists Rehearse and Refine
  62. Office Hours w / Andrew Monday Tuesday Wednesday Thursday Friday

    Design Workshop Group 1 Design Workshop Group II On the Ground w / Juan Workshop: Intro to Design Thinking Presentations to Faculty Intro to CIA Week Videos and Speeches Finalists Presentations Design Thinking: Movie Design Thinking: Movie Design Thinking: Movie Workshop: Intro to Design Thinking Wrap-up and Feedback Work Begin Freakout Stop Freakout Drink Vino Work Finalists Announced Finalists Rehearse and Refine
  63. 4 hour workshop

  64. YOU’RE TOO DUMB TO FIGURE OUT IF YOUR IDEA IS

    ANY GOOD. --Andrew Mason, CEO Groupon eres tan estupido para evaluar tu idea.
  65. Grades las notas

  66. 50% 35% % 15% Design Thinking Workshop Presentation Peer Eval

  67. 50% 35% % 15% Design Thinking Workshop Presentation Peer Eval

    Preparation Reframe User-Centered Iterate Diverge Converge Withhold Judging Contribute Process Teamwork Readings Videos
  68. 50% 35% % 15% Design Thinking Workshop Presentation Peer Eval

    Design Thinking Clarity Quality Q&A Quality User-Centered Feasible Presentation Proposal Reframe Prototype Iterate Test & Feedback
  69. 50% 35% % 15% Design Thinking Workshop Presentation Peer Eval

    Contribution Quality Awesomeness Teammates
  70. C.Todd’s grading secrets Mis secretas de las notas

  71. secret#1: Forget grades Olvida las notas

  72. secret#2: IT’s OK to F**K Up Puedes meter la pata

  73. secret#3: FOCUS. Build. Iterate. ENFOCAR. Generar. Iterar.

  74. None
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  76. LAst Year’s Winners Campeones del ano pasado

  77. None
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  79. None
  80. Be a Designer. BE F***ing Good. Ser Un(a) designador(a). Ser

    La Puta Madre.