Gamestorming Service Design

#gamestorming @iamctodd

ARE YOUR MEETINGS LIKE THIS?

Smart people in a room

BORING HYPER DRIVE

CHAOS OF CREATIVITY!

It STARTS with ENERGY

Camp fire FOREST fire

SPARK FUEL STRUCTURE

DIFFERENT STRUCTURE DIFFERENT RESULT

BEGIN WITH THE END IN MIND

Meetings

Have a goal

Have a goal DESIGN THE MEETING

Have a goal POWER of GROUPS DESIGN THE MEETING

SERVICE DESIGN?

h"p://www.uxma"ers.com/mt/archives/2011/09/the-‐value-‐of-‐customer-‐journey-‐maps-‐a-‐ux-‐designers-‐personal-‐journey.php

h"p://servicedesigntools.org/sites/default/ﬁles/imagecache/images/res_images/CJM.png

Texto h"p://delightability.ﬁles.wordpress.com/2010/01/thejourneysGckynotes.jpg

CX ≠ UX

B E F O R E A F T E
R D U R I N G

Components Stages Journey Qualitative Info Quantitative info Insights

h"p://www.adapGvepath.com/ideas/the-‐anatomy-‐of-‐an-‐experience-‐map

h"p://www.uxma"ers.com/mt/archives/2011/09/the-‐value-‐of-‐customer-‐journey-‐maps-‐a-‐ux-‐designers-‐personal-‐journey.php

h"p://www.bnj.com/buyercentric-‐markeGng-‐roadmap-‐2012/

h"p://experiencema"ers.wordpress.com/2009/03/03/legos-‐building-‐block-‐for-‐good-‐experiences/

TOUCH POINT ≠CHANNEL

READY?

TRaveling to NEPHP

TRACK TIME & INVOICE TRaveling to NEPHP

PAINT A BEDROOM TRACK TIME & INVOICE TRaveling to NEPHP

PAINT A BEDROOM EMAIL TO A NEW LIST TRACK TIME
& INVOICE TRaveling to NEPHP

EMPATHY MAP

Fishbowl

PLUS // DELTA How DID I do?

THANKS! [email protected] @iamctodd And thanks to @DaveGray for the use
of some Gamestorming slides

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