Mind the Product: Design Sprint Workshop March 2017

Transcript

1. C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd Design Sprints
2. Not this one. This one.
3. Not this one. This one.
4. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS
5. Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS
6. YOU ARE HERE YOU WANT TO BE HERE
7. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY
8. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE
9. Design Sprint Overview
10. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?
11. YOU ARE HERE YOU WANT TO BE HERE
12. the goal Feasible Desirable Viable
14. IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
15. Source: gv.com; thoughtbot.com; smashngmagazine.com
16. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
17. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
18. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
19. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
20. Process
21. Process UNDERSTAND
22. Process UNDERSTAND DIVERGE
23. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
24. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
25. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º
26. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
27. Design “Sprint?”
28. NAMES design sprint
29. design spike
30. product discovery
31. discovery session
32. deep dive
33. discovery sprint
34. design s.w.a.t.
35. ANYTIME CUSTOMER VALIDATION OF A NEW DESIGN IS REQUIRED WHEN YOU DON’T HAVE DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used
36. Why Is Research Not Enough?
37. What Is The Value
38. What Is The Value
39. What Is The Value
40. What Is The Value
41. What Is The Value
42. What Is The Value ACCURATELY FRAME THE PROBLEM
43. Why is the headline always something like ‘Millennials aren’t buying fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER
44. What Is The Value SET THE DIRECTION
45. Evidence Over Hippo
46. What Is The Value VALIDATE THE SOLUTION
47. What Are We Creating ANSWERS PROTOTYPE
48. What Are We Creating OUTCOMES OUTPUTS
49. What Is The Value ALIGN THE TEAM
50. GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem
51. What Is The Value REDUCE RISK
52. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE
53. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
55. Make Things People Want Make People Want Things > (or Need, or Love!)
56. Ready?
57. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
58. Ground Rules…
59. 1. Write BIG and with a Sharpie/Marker 2. All Participate (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
60. Individually in your group: 1. Card #1 [] Hobby of yours 2. Card #2 [] Favorite App 3. Shuffle + Pick one of each
61. Card #2 [] Favorite App Card #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
62. What’s the pitch? When: at a time when __________ What: [product] is the only ________ How: that _____________ Who: for ______________
63. The Pitch… At a time when travel is frequent, but travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who
64. Background & “Expert” Interviews
65. Instructions 1. Listen to the person talk about their experience 2. Write down (one per post-it) a. Questions you have about their attitudes, behavior, etc b. Insights you learned you didn’t know before c. Ideas you have based on this information 10 MINUTES
66. FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I know.. Insights? Insights?
67. Understand GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
68. YOU ARE HERE YOU WILL GET HERE
69. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2
70. Hopes + Fears
71. hopes fears
72. Instructions 1. Each individual: a. Write “Hopes” on one color post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES
73. Who? | Do?
74. Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels, flights Approves travel budget
75. Instructions 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
76. What Problems Do They Have?
77. Problem Current Sol’n Can’t decide Fears of being taken advantage of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s
78. Instructions 1. Pick one or two “Whos” 2. Create two columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES
79. Personas
80. Instructions 1. On a flip chart, sketch out areas for: Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders 15 MINUTES
83. Other Background?
84. Additional Background ◦ Market research ◦ User personas & Buyer personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
85. Assumptions: what you think you know
86. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.
89. HI HI LO LO Importance Risk
90. HI HI LO LO Importance Risk
91. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
92. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
93. LOW IMPORTANCE HIGH IMPORTANCE HIGH PRIORITY LOW PRIORITY
96. Instructions 1. Create a 2x2 grid 2. Individually place assumptions on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
97. What’s their journey?
99. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
102. What are you solving for?
103. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY
104. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT
106. What are you solving for? really
107. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME
108. Reframe?
110. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
111. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
112. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE
113. Daily Retrospective
114. Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome?
115. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
116. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
117. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
118. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
119. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
120. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
121. Job Stories
122. “Job?”
123. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.
124. When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.
125. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
126. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
127. Instructions 1. Identify one phase of a Journey map to focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES
128. Six-ups
130. MOAR Ideas?!
131. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
132. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES
133. Storyboards
135. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
137. Instructions 1. Pick one idea square from a 6-up 2. Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
138. JOB STORY SIX-UP STORY BOARD
139. Dot Vote
141. JOB STORY JOB STORY
142. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards
143. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
144. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
145. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
146. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches
147. Ranking with $100 Test
148. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
149. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
151. Validation Table
153. Assumption
154. Test by …? Assumption
155. Test by …? Valid if…? Assumption
157. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop)
158. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop) 20 MINUTES
163. Assumption Matching
164. Test by …? Valid if…? Storyboards Assumption
166. Sketching I
167. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption
168. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
171. Ritual Dissent
172. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
173. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
174. Sketching II
175. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective
176. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
178. Prototypes MINIMIM VIABLE CONCEPTS
179. Physical Prototypes
184. Digital Prototypes
185. 151 Lo Hi Interactive Fidelity Hi
190. Service Prototypes
191. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦ Role-Playing ◦ Physical Model
192. Concept Model
193. Scenario
194. Role Play
195. Physical Model
196. Physical Model
197. Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
198. Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
199. Interview Guide
200. 1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions
201. Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
202. Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
203. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective
204. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
206. Really?
207. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing
208. Test 1
209. Test 2
210. Retrospective what worked? ..was validated? ..did you learn?
212. Test by …? Valid if…? Assumption We saw/heard… and that means..
214. Let’s Review…
215. Workshop Goals
216. Workshop Goals 1º - Learn the Design Sprint approach
217. Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its
218. Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its
219. Process
220. Process UNDERSTAND
221. Process UNDERSTAND
222. Process UNDERSTAND DIVERGE
223. Process UNDERSTAND DIVERGE
224. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
225. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º
226. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º 3º
227. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
228. Outputs
229. Outputs UNDERSTAND WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement
230. Outputs UNDERSTAND DIVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards
231. Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches
232. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
233. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
234. https://invis.io/7ZAH5DU3K
235. “What Do I Do Now?!?”
236. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
237. ASSUMPTIONS PROTOTYPE TEST LEARN
238. Lean Startup? Lean UX?
239. LEARN BUILD MEASURE PRODUCT DATA IDEAS
240. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening
241. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?
242. Integrating into _(your company)_
243. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?
244. Agenda Hacks…
245. Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
246. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
247. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
248. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
249. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
250. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
251. Other Tools?
254. LATE SPRING 2017
255. How to §@%& it Up?
256. Design Sprint ains
257. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ains
258. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
259. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
260. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
261. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
262. It’s the mindset…
263. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
264. Designtist
265. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
266. Problem-Solution-Why
267. Problem-Solution-Why Water on the floor —> Mop
268. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe
269. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure
270. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
271. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
272. There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL
273. Not just mindset… belief!
274. Title (H1)
275. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray
276. Source: Liminal Thinking: D. Gray
278. What is right?
279. Who is right? What is right?
280. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
281. ctodd@freshtilledsoil.com #designsprint @iamctodd