Mind the Product: Design Sprint Workshop March 2017

Mind the Product: Design Sprint Workshop March 2017

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C. Todd Lombardo

March 03, 2017
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Transcript

  1. C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd

    Design Sprints
  2. Not this one. This one.

  3. Not this one. This one.

  4. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60

    SECONDS
  5. Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

  6. YOU ARE HERE YOU WANT TO BE HERE

  7. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY
  8. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE
  9. Design Sprint Overview

  10. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK

    THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?
  11. YOU ARE HERE YOU WANT TO BE HERE

  12. the goal Feasible Desirable Viable

  13. None
  14. IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED

    Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
  15. Source: gv.com; thoughtbot.com; smashngmagazine.com

  16. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  17. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  18. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  19. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
  20. Process

  21. Process UNDERSTAND

  22. Process UNDERSTAND DIVERGE

  23. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  24. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  25. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  26. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  27. Design “Sprint?”

  28. NAMES design sprint

  29. design spike

  30. product discovery

  31. discovery session

  32. deep dive

  33. discovery sprint

  34. design s.w.a.t.

  35. ANYTIME CUSTOMER VALIDATION OF A NEW DESIGN IS REQUIRED WHEN

    YOU DON’T HAVE DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used
  36. Why Is Research Not Enough?

  37. What Is The Value

  38. What Is The Value

  39. What Is The Value

  40. What Is The Value

  41. What Is The Value

  42. What Is The Value ACCURATELY FRAME THE PROBLEM

  43. Why is the headline always something like ‘Millennials aren’t buying

    fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER
  44. What Is The Value SET THE DIRECTION

  45. Evidence Over Hippo

  46. What Is The Value VALIDATE THE SOLUTION

  47. What Are We Creating ANSWERS PROTOTYPE

  48. What Are We Creating OUTCOMES OUTPUTS

  49. What Is The Value ALIGN THE TEAM

  50. GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE

    PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem
  51. What Is The Value REDUCE RISK

  52. The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

  53. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  54. None
  55. Make Things People Want Make People Want Things > (or

    Need, or Love!)
  56. Ready?

  57. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  58. Ground Rules…

  59. 1. Write BIG and with a Sharpie/Marker 2. All Participate

    (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
  60. Individually in your group: 1. Card #1 [] Hobby of

    yours 2. Card #2 [] Favorite App 3. Shuffle + Pick one of each
  61. Card #2 [] Favorite App Card #1 [] Hobby []

    [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
  62. What’s the pitch? When: at a time when __________ What:

    [product] is the only ________ How: that _____________ Who: for ______________
  63. The Pitch… At a time when travel is frequent, but

    travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who
  64. Background & “Expert” Interviews

  65. Instructions 1. Listen to the person talk about their experience

    2. Write down (one per post-it) a. Questions you have about their attitudes, behavior, etc b. Insights you learned you didn’t know before c. Ideas you have based on this information 10 MINUTES
  66. FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I

    know.. Insights? Insights?
  67. Understand GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  68. YOU ARE HERE YOU WILL GET HERE

  69. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

  70. Hopes + Fears

  71. hopes fears

  72. Instructions 1. Each individual: a. Write “Hopes” on one color

    post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES
  73. Who? | Do?

  74. Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels,

    flights Approves travel budget
  75. Instructions 1. Create two columns, “Who” and “Do” 2. Note

    each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
  76. What Problems Do They Have?

  77. Problem Current Sol’n Can’t decide Fears of being taken advantage

    of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s
  78. Instructions 1. Pick one or two “Whos” 2. Create two

    columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES
  79. Personas

  80. Instructions 1. On a flip chart, sketch out areas for:

    Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders 15 MINUTES
  81. None
  82. None
  83. Other Background?

  84. Additional Background ◦ Market research ◦ User personas & Buyer

    personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
  85. Assumptions: what you think you know

  86. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  87. None
  88. None
  89. HI HI LO LO Importance Risk

  90. HI HI LO LO Importance Risk

  91. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  92. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  93. LOW IMPORTANCE HIGH IMPORTANCE HIGH PRIORITY LOW PRIORITY

  94. None
  95. None
  96. Instructions 1. Create a 2x2 grid 2. Individually place assumptions

    on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
  97. What’s their journey?

  98. None
  99. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
  100. None
  101. None
  102. What are you solving for?

  103. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY

  104. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

  105. None
  106. What are you solving for? really

  107. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

  108. Reframe?

  109. None
  110. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

  111. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  112. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

  113. Daily Retrospective

  114. Daily Retro 1. What was awesome today? 2. What should

    we change to make tomorrow more awesome?
  115. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  116. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  117. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  118. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  119. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  120. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
  121. Job Stories

  122. “Job?”

  123. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

  124. When it’s 3pm and I’m sleepy, I need a pick-me-up,

    so that I can be alert for my team.
  125. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  126. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
  127. Instructions 1. Identify one phase of a Journey map to

    focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES
  128. Six-ups

  129. None
  130. MOAR Ideas?!

  131. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine

    A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
  132. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the

    job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES
  133. Storyboards

  134. None
  135. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  136. None
  137. Instructions 1. Pick one idea square from a 6-up 2.

    Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
  138. JOB STORY SIX-UP STORY BOARD

  139. Dot Vote

  140. None
  141. JOB STORY JOB STORY

  142. Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target

    Personas Storyboards
  143. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  144. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  145. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  146. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map

    Target Personas Storyboards Assumptions Table Prototype Sketches
  147. Ranking with $100 Test

  148. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
  149. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
  150. None
  151. Validation Table

  152. None
  153. Assumption

  154. Test by …? Assumption

  155. Test by …? Valid if…? Assumption

  156. None
  157. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop)
  158. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop) 20 MINUTES
  159. None
  160. None
  161. None
  162. None
  163. Assumption Matching

  164. Test by …? Valid if…? Storyboards Assumption

  165. None
  166. Sketching I

  167. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption
  168. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
  169. None
  170. None
  171. Ritual Dissent

  172. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
  173. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
  174. Sketching II

  175. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  176. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  177. None
  178. Prototypes MINIMIM VIABLE CONCEPTS

  179. Physical Prototypes

  180. None
  181. None
  182. None
  183. None
  184. Digital Prototypes

  185. 151 Lo Hi Interactive Fidelity Hi

  186. None
  187. None
  188. None
  189. None
  190. Service Prototypes

  191. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦

    Role-Playing ◦ Physical Model
  192. Concept Model

  193. Scenario

  194. Role Play

  195. Physical Model

  196. Physical Model

  197. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
  198. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
  199. Interview Guide

  200. 1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions

  201. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
  202. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
  203. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

  204. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  205. None
  206. Really?

  207. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T

    ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing
  208. Test 1

  209. Test 2

  210. Retrospective what worked? ..was validated? ..did you learn?

  211. None
  212. Test by …? Valid if…? Assumption We saw/heard… and that

    means..
  213. None
  214. Let’s Review…

  215. Workshop Goals

  216. Workshop Goals 1º - Learn the Design Sprint approach

  217. Workshop Goals 1º - Learn the Design Sprint approach 2º

    - Write on Post-Its
  218. Workshop Goals 1º - Learn the Design Sprint approach 2º

    - Write on Post-Its
  219. Process

  220. Process UNDERSTAND

  221. Process UNDERSTAND

  222. Process UNDERSTAND DIVERGE

  223. Process UNDERSTAND DIVERGE

  224. Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  225. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

  226. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º

  227. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  228. Outputs

  229. Outputs UNDERSTAND WHO | DO Problem/Solution Assumptions Grid Personas Problem

    Statement
  230. Outputs UNDERSTAND DIVERGE WHO | DO Problem/Solution Assumptions Grid Personas

    Problem Statement Storyboards
  231. Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid

    Personas Problem Statement Storyboards Assumptions Table Prototype Sketches
  232. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions

    Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
  233. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution

    Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
  234. https://invis.io/7ZAH5DU3K

  235. “What Do I Do Now?!?”

  236. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  237. ASSUMPTIONS PROTOTYPE TEST LEARN

  238. Lean Startup? Lean UX?

  239. LEARN BUILD MEASURE PRODUCT DATA IDEAS

  240. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

  241. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

  242. Integrating into _(your company)_

  243. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

  244. Agenda Hacks…

  245. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  246. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  247. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  248. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
  249. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  250. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN

    PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
  251. Other Tools?

  252. None
  253. None
  254. LATE SPRING 2017

  255. How to §@%& it Up?

  256. Design Sprint ains

  257. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ains
  258. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
  259. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
  260. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
  261. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
  262. It’s the mindset…

  263. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

  264. Designtist

  265. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  266. Problem-Solution-Why

  267. Problem-Solution-Why Water on the floor —> Mop

  268. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe
  269. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure
  270. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
  271. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
  272. There is no substitute for critical thinking. C. Todd Lombardo

    THAT GUY, FRESH TILLED SOIL
  273. Not just mindset… belief!

  274. Title (H1)

  275. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking: D. Gray
  276. Source: Liminal Thinking: D. Gray

  277. None
  278. What is right?

  279. Who is right? What is right?

  280. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  281. ctodd@freshtilledsoil.com #designsprint @iamctodd