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SINE Virtual Design Sprint Workshop Day 1

SINE Virtual Design Sprint Workshop Day 1

C. Todd Lombardo

March 16, 2017
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  1. Not this one.
    This one.

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  2. a flexible design framework that
    increases the chances of making
    something people want
    What is a Design Sprint?

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  3. UNDERSTAND DIVERGE BUILD

    X
    TEST
    CONVERGE
    Design Sprint Approach
    Clarify and focus
    on the problem to solve
    Generate solutions to the
    identified problem
    Select which solutions
    are best to move forward
    Build a low-cost prototype
    to test with stakeholders/users/clients
    Test the prototype with
    users and debrief

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  4. a human-centered approach to
    strategic innovation through
    storytelling
    (D)esign:

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  5. Science > Art
    (D)esign:

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  6. Visual communication
    (d)esign:

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  7. SCIENTIFIC
    METHOD
    DESIGN
    PROCESS
    AGILE
    PHILOSOPHY design
    sprint

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  8. DESIGNER SCIENTIST
    EMPATHIC
    MAKER
    FORWARD LOOKING
    RIGOROUS
    EXPERIMENTAL
    HYPOTHESIS DRIVEN

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  9. Problem-Solution-Why

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  10. Problem-Solution-Why
    Water on the floor —> Mop

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  11. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe

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  12. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure

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  13. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure
    WHY? Pressure Regulator —> Replace Regulator

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  14. Problem-Solution-Why
    Water on the floor —> Mop
    WHY? Leaky pipe —> Fix pipe
    WHY? Too much pressure —> Lower pressure
    WHY? Pressure Regulator —> Replace Regulator
    WHY? Maintenance Schedule —> More frequent inspection

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  15. Challenge 1
    High five everyone in the room
    IN 60 SECONDS

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  16. Challenge 2
    Make everyone happy
    IN 60 SECONDS

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  17. exploring new products or services
    data doesn’t exist
    enter new markets
    and much more…
    When is it best to use a Design Sprint?
    Answers
    Risk / impact of failure
    many unknown / low familiarity
    Desirability
    many stakeholders
    High complexity

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  18. data can be useful but often times only looks back and doesn’t tell the whole story

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  19. ○ One conversation
    ○ Everybody participates
    ○ All voices equal
    ○ Be timely
    ○ No devise peeping
    ○ Phone stack
    ○ Write BIG & clearly
    Rules of Conduct
    ○ No TPS (jargon)
    ○ No Hippos
    ○ Tough on ideas, not on people
    ○ No “Yes, but…”
    ○ Be comfortable
    ○ Have fun!

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  20. The Challenge

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  21. http://notion.is/

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  22. Phase 1: Understand

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  23. GET THE BACKGROUND
    Rules of the Design Sprint
    Parking Lot
    Research, Competition & Past Work
    Goals & Anti-Goals
    Assumptions
    KNOW THE USER
    Who / Do
    Personas
    User Journey Map
    DEFINE THE PROBLEM
    Problem Statement
    Problem Reframe
    WRAP-UP
    Daily Retrospective
    Agenda: Understand

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  24. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME
    PHASE 2

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  25. to define what should and should not be achieved in the design
    sprint
    Goals and Anti-Goals
    PURPOSE OUTPUT
    5 min.
    INSTRUCTIONS
    1. On your own, write each of the following on a coordinating
    colored post-it (one per post-it)
    ○ GOALS (design sprint outcome you want to see)
    ○ ANTI-GOALS (design Sprint outcomes you don't want to see)
    2. Place in a two-column grid grouping duplicates together
    GOALS ANTI-GOALS

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  26. GOALS ANTI-GOALS
    to narrow focus for target achievements
    Dot Vote
    PURPOSE OUTPUT
    3 minutes
    INSTRUCTIONS
    1. Each participant gets 2 dot stickers
    2. Place dot stickers on the most important goals
    3. Re-organize post-its so that goals without votes are moved to
    the anti-goal column (by default)
    In this circumstance, the riskiest assumption is the assumption that could have the greatest impact if wrong.

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  27. Who Do
    Partners, Spouses
    Co-workers
    Boss
    Influence decisions
    Recommend hotels, flights
    Approves travel budget

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  28. to define all the stakeholders and their responsibilities
    Who / Do
    1. Create two columns, “Who” and “Do”
    2. Note each stakeholder in the “Who” column (Ex: Bob the
    accountant)
    3. Write what they typically do today in the “Do” column
    4. Dot vote on most important stakeholders (two dots each)
    WHO DO
    PURPOSE
    INSTRUCTIONS
    OUTPUT
    20 minutes
    It’s not what we want them to do, but what they do now.

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  29. to compose a better understanding of who the stakeholders is and
    what compels them
    Empathy Mapping
    1. In small teams, fill in content for the following sections of your
    empathy map: think (+/-), hear, smell, taste, see, feel, needs
    2. Rotate team to the next empathy map and add to the map
    (repeat until you are back to your starting empathy map)
    3. As a group, discuss what might be the area(s) of biggest
    impact
    PURPOSE OUTPUT
    3 minutes per
    empathy map
    INSTRUCTIONS

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  30. to define and understand characteristics of different groups of
    people that share the same role
    Personas
    1. Divide into small teams, one for each top “Who”
    2. Work in small teams on a flip chart to sketch out areas for:
    Background, Frustrations, Needs & Desires, Key Questions
    3. Fill in each area as needed
    4. If possible: Define the “quantitative” sliders
    PURPOSE OUTPUT
    30 minutes
    INSTRUCTIONS
    NAME
    BACKGROUND FRUSTRATIONS
    NEEDS
    QUESTIONS

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  31. What’s their journey?

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  32. AWAY
    LEARN
    MORE
    GET
    DETAILS
    ARRIVAL
    CONFIRM
    ITINERARY
    INFORM
    SPOUSE
    HOME
    GET
    TIX
    SAVE
    MONEY
    TRAVEL
    ARRIVE
    SAFELY
    DINE
    ? ?
    STRESS
    FREE
    PHASES
    GOALS
    EMOTIONS
    :)
    :]
    :|
    :\
    EDUCATE
    MOBILE
    NOTIFICA
    TION
    SHARING
    IN-APP
    PURCH
    SAVED
    CREDIT
    CARD
    ?
    ACTIONS
    SHARE
    INFORM
    FRIENDS
    SHOW
    OFF
    :D
    SHARE
    BUTTON

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  33. Assumptions:
    what you think you know

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  34. Connect 9 dots.
    with 4 or less straight lines.
    Do not lift your pen.

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  35. HI
    HI
    LO
    LO
    Importance
    Risk

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  36. LOW
    IMPORTANCE
    HIGH
    IMPORTANCE
    HIGH PRIORITY
    LOW PRIORITY

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  37. to identify riskiest assumptions to focus on for the remainder of the
    design sprint
    Assumption Storming
    PURPOSE OUTPUT
    30 minutes (total)
    INSTRUCTIONS
    1. On your own, write down what you know or think you know
    about the topic (one idea per post-it)
    2. Place onto quadrant: importance vs. confidence
    3. As a group, discuss overlapping assumptions and placement
    4. Challenge and agree on riskiest assumptions
    5 minutes IMPORTANCE
    CONFIDENCE

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  38. What are you solving for?
    really

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  39. ASSUMPTIONS
    BACKGROUND INSIGHTS
    “WHO”
    JOURNEY
    PROBLEM
    STATEMENT
    REFRAME

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  40. THERE’S NO
    OPPORTUNITY,
    NOBODY IS WEARING
    ANY SHOES!

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  41. THERE’S NO
    OPPORTUNITY,
    NOBODY IS WEARING
    ANY SHOES!
    THERE’S A HUGE
    OPPORTUNITY,
    NOBODY IS WEARING
    ANY SHOES!

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  42. ○ Short Break (5 to 10m)
    ○ Who | Do? list (10m)
    ○ Pick ONE and make an Empathy Map (10m)
    ○ Assumptions about this person and their connected home (20m)
    ○ Frame a Problem Statement that’s worth solving (10m)
    Your Next Hour http://bit.ly/sine-d1
    ADD TO
    BOARDTHING!

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  43. Phase 2: Diverge

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  44. GEAR UP
    Review Agenda and Rules
    Pitch Practice
    Understand Recap
    Job-Stories
    GENERATE SOLUTIONS
    Mind Map
    6-Ups (aka Crazy Eights)
    Storyboard
    Silent critique
    Group critique
    WRAP-UP
    Daily Retrospective
    Agenda: Diverge

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  45. When ___SITUATION___,
    I want/need __MOTIVATION__,
    so that / because __OUTCOME__.

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  46. When it’s 3pm and I’m sleepy,
    I need a pick-me-up,
    so that I can be alert for my team.

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  47. to further clarify what your users are trying to accomplish
    Job Stories
    PURPOSE OUTPUT
    1. On your own, select a top need from your Journey Map
    2. Fill in the blanks to the statement below to create a job story for
    your chosen need
    ○ When ____________, I want to ___________________, so
    that ______________.
    3. As a group, share and discuss job statements
    4. Repeat process until all top needs have corresponding job stories
    INSTRUCTIONS
    (situation) (motivation or desire)
    (outcome)
    15 minutes per
    round
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____
    WHEN_______
    I WANT______
    SO THAT_____

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  48. More Ideas?!

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  49. Generating more ideas: S.C.A.M.P.E.R.
    S – Substitute
    C – Combine
    A – Adapt
    M – Modify
    P – Put to another use
    E – Eliminate
    R – Reverse

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  50. 1. On your own, chose a job story for inspiration
    2. Fold a piece of paper into 6 boxes (2 x 3)
    3. Draw one idea of how to solve for your job story in each box
    (60 seconds per box!)
    4. As a group, share, post on a wall, and note interesting ideas
    5. Repeat!
    to produce many possible solutions for a single pain point
    Six-Ups
    PURPOSE OUTPUT
    INSTRUCTIONS
    15 minutes per
    round
    It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.

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  51. DRAW FRAME 1
    HEADLINE
    FRAME 1 OPENING
    DRAW FRAME 2
    FRAME 2 MIDDLE
    FRAME 3 RESOLVE
    DRAW FRAME 3

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  52. 1. On your own, pick one idea square from a 6-up and a persona for inspiration (note
    idea and persona on top of piece of letter paper)
    2. Place 3 post-its on paper and draw three scenes, beginning, middle, and end (one
    per post-it)
    3. Write a description to the right of each sketch, including a #hashtag for each scene
    4. As a group, share, post on a wall, and note interesting ideas
    5. Repeat!
    to visualize a specific persona's experience with a potential
    solution
    Storyboards
    PURPOSE OUTPUT
    INSTRUCTIONS
    Focus on drawing experience, not interface. Make sure it is easily readable.
    30 minutes per
    round
    IDEA - PERSONA
    description description description
    description description description
    description description description
    #BEGINNING
    description description description
    description description description
    description description description
    #MIDDLE
    description description description
    description description description
    description description description
    #END

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  53. ○ Short Break (10m)
    ○ Job-Stories (10m)
    ○ Individuals draw one Six-Up (6m)
    ○ Discuss 6-ups with team (1m/person)
    ○ Pick one square from each six-up (2m)
    ○ Individuals draw storyboard (20m)
    Your Next Hour: Diverge http://bit.ly/sine-d1
    ADD TO
    BOARDTHING!

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  54. to understand how to make tomorrow even better
    Daily Retro
    1. What was awesome today?
    2. What should we change to make tomorrow more awesome?
    3. Review plan for tomorrow
    PURPOSE
    INSTRUCTIONS
    OUTPUT
    + ∆
    5 minutes

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