SINE Virtual Design Sprint Workshop Day 1

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Agenda

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DS101

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Not this one.
This one.

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a ﬂexible design framework that
increases the chances of making
something people want
What is a Design Sprint?

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UNDERSTAND DIVERGE BUILD
✓
X
TEST
CONVERGE
Design Sprint Approach
Clarify and focus
on the problem to solve
Generate solutions to the
identified problem
Select which solutions
are best to move forward
Build a low-cost prototype
to test with stakeholders/users/clients
Test the prototype with
users and debrief

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a human-centered approach to
strategic innovation through
storytelling
(D)esign:

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Science > Art
(D)esign:

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Visual communication
(d)esign:

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SCIENTIFIC
METHOD
DESIGN
PROCESS
AGILE
PHILOSOPHY design
sprint

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DESIGNER SCIENTIST
EMPATHIC
MAKER
FORWARD LOOKING
RIGOROUS
EXPERIMENTAL
HYPOTHESIS DRIVEN

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Designtist

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Problem-Solution-Why

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Water on the ﬂoor —> Mop

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WHY? Leaky pipe —> Fix pipe

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WHY? Too much pressure —> Lower pressure

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WHY? Pressure Regulator —> Replace Regulator

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WHY? Pressure Regulator —> Replace Regulator
WHY? Maintenance Schedule —> More frequent inspection

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Challenge 1
High ﬁve everyone in the room
IN 60 SECONDS

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Challenge 2
Make everyone happy
IN 60 SECONDS

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exploring new products or services
data doesn’t exist
enter new markets
and much more…
When is it best to use a Design Sprint?
Answers
Risk / impact of failure
many unknown / low familiarity
Desirability
many stakeholders
High complexity

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data can be useful but often times only looks back and doesn’t tell the whole story

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Rules

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○ One conversation
○ Everybody participates
○ All voices equal
○ Be timely
○ No devise peeping
○ Phone stack
○ Write BIG & clearly
Rules of Conduct
○ No TPS (jargon)
○ No Hippos
○ Tough on ideas, not on people
○ No “Yes, but…”
○ Be comfortable
○ Have fun!

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The Challenge

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http://notion.is/

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Phase 1: Understand

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GET THE BACKGROUND
Rules of the Design Sprint
Parking Lot
Research, Competition & Past Work
Goals & Anti-Goals
Assumptions
KNOW THE USER
Who / Do
Personas
User Journey Map
DEFINE THE PROBLEM
Problem Statement
Problem Reframe
WRAP-UP
Daily Retrospective
Agenda: Understand

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ASSUMPTIONS
BACKGROUND INSIGHTS
“WHO”
JOURNEY
PROBLEM
STATEMENT
REFRAME
PHASE 2

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to deﬁne what should and should not be achieved in the design
sprint
Goals and Anti-Goals
PURPOSE OUTPUT
5 min.
INSTRUCTIONS
1. On your own, write each of the following on a coordinating
colored post-it (one per post-it)
○ GOALS (design sprint outcome you want to see)
○ ANTI-GOALS (design Sprint outcomes you don't want to see)
2. Place in a two-column grid grouping duplicates together
GOALS ANTI-GOALS

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GOALS ANTI-GOALS
to narrow focus for target achievements
Dot Vote
PURPOSE OUTPUT
3 minutes
INSTRUCTIONS
1. Each participant gets 2 dot stickers
2. Place dot stickers on the most important goals
3. Re-organize post-its so that goals without votes are moved to
the anti-goal column (by default)
In this circumstance, the riskiest assumption is the assumption that could have the greatest impact if wrong.

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Who | Do

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Who Do
Partners, Spouses
Co-workers
Boss
Inﬂuence decisions
Recommend hotels, ﬂights
Approves travel budget

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to deﬁne all the stakeholders and their responsibilities
Who / Do
1. Create two columns, “Who” and “Do”
2. Note each stakeholder in the “Who” column (Ex: Bob the
accountant)
3. Write what they typically do today in the “Do” column
4. Dot vote on most important stakeholders (two dots each)
WHO DO
PURPOSE
INSTRUCTIONS
OUTPUT
20 minutes
It’s not what we want them to do, but what they do now.

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to compose a better understanding of who the stakeholders is and
what compels them
Empathy Mapping
1. In small teams, ﬁll in content for the following sections of your
empathy map: think (+/-), hear, smell, taste, see, feel, needs
2. Rotate team to the next empathy map and add to the map
(repeat until you are back to your starting empathy map)
3. As a group, discuss what might be the area(s) of biggest
impact
PURPOSE OUTPUT
3 minutes per
empathy map
INSTRUCTIONS

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to define and understand characteristics of different groups of
people that share the same role
Personas
1. Divide into small teams, one for each top “Who”
2. Work in small teams on a flip chart to sketch out areas for:
Background, Frustrations, Needs & Desires, Key Questions
3. Fill in each area as needed
4. If possible: Define the “quantitative” sliders
PURPOSE OUTPUT
30 minutes
INSTRUCTIONS
NAME
BACKGROUND FRUSTRATIONS
NEEDS
QUESTIONS

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What’s their journey?

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AWAY
LEARN
MORE
GET
DETAILS
ARRIVAL
CONFIRM
ITINERARY
INFORM
SPOUSE
HOME
GET
TIX
SAVE
MONEY
TRAVEL
ARRIVE
SAFELY
DINE
? ?
STRESS
FREE
PHASES
GOALS
EMOTIONS
:)
:]
:|
:\
EDUCATE
MOBILE
NOTIFICA
TION
SHARING
IN-APP
PURCH
SAVED
CREDIT
CARD
?
ACTIONS
SHARE
INFORM
FRIENDS
SHOW
OFF
:D
SHARE
BUTTON

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Assumptions:
what you think you know

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Connect 9 dots.
with 4 or less straight lines.
Do not lift your pen.

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HI
HI
LO
LO
Importance
Risk

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LOW
IMPORTANCE
HIGH
IMPORTANCE
HIGH PRIORITY
LOW PRIORITY

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to identify riskiest assumptions to focus on for the remainder of the
design sprint
Assumption Storming
PURPOSE OUTPUT
30 minutes (total)
INSTRUCTIONS
1. On your own, write down what you know or think you know
about the topic (one idea per post-it)
2. Place onto quadrant: importance vs. conﬁdence
3. As a group, discuss overlapping assumptions and placement
4. Challenge and agree on riskiest assumptions
5 minutes IMPORTANCE
CONFIDENCE

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What are you solving for?
really

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ASSUMPTIONS
BACKGROUND INSIGHTS
“WHO”
JOURNEY
PROBLEM
STATEMENT
REFRAME

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Reframe?

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THERE’S NO
OPPORTUNITY,
NOBODY IS WEARING
ANY SHOES!

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THERE’S NO
OPPORTUNITY,
NOBODY IS WEARING
ANY SHOES!
THERE’S A HUGE
OPPORTUNITY,
NOBODY IS WEARING
ANY SHOES!

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○ Short Break (5 to 10m)
○ Who | Do? list (10m)
○ Pick ONE and make an Empathy Map (10m)
○ Assumptions about this person and their connected home (20m)
○ Frame a Problem Statement that’s worth solving (10m)
Your Next Hour http://bit.ly/sine-d1
ADD TO
BOARDTHING!

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Phase 2: Diverge

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GEAR UP
Review Agenda and Rules
Pitch Practice
Understand Recap
Job-Stories
GENERATE SOLUTIONS
Mind Map
6-Ups (aka Crazy Eights)
Storyboard
Silent critique
Group critique
WRAP-UP
Daily Retrospective
Agenda: Diverge

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Job Stories

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“Job?”

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When ___SITUATION___,
I want/need __MOTIVATION__,
so that / because __OUTCOME__.

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When it’s 3pm and I’m sleepy,
I need a pick-me-up,
so that I can be alert for my team.

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to further clarify what your users are trying to accomplish
Job Stories
PURPOSE OUTPUT
1. On your own, select a top need from your Journey Map
2. Fill in the blanks to the statement below to create a job story for
your chosen need
○ When ____________, I want to ___________________, so
that ______________.
3. As a group, share and discuss job statements
4. Repeat process until all top needs have corresponding job stories
INSTRUCTIONS
(situation) (motivation or desire)
(outcome)
15 minutes per
round
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____
WHEN_______
I WANT______
SO THAT_____

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Six-ups

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More Ideas?!

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Generating more ideas: S.C.A.M.P.E.R.
S – Substitute
C – Combine
A – Adapt
M – Modify
P – Put to another use
E – Eliminate
R – Reverse

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1. On your own, chose a job story for inspiration
2. Fold a piece of paper into 6 boxes (2 x 3)
3. Draw one idea of how to solve for your job story in each box
(60 seconds per box!)
4. As a group, share, post on a wall, and note interesting ideas
5. Repeat!
to produce many possible solutions for a single pain point
Six-Ups
PURPOSE OUTPUT
INSTRUCTIONS
15 minutes per
round
It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.

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Storyboards

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DRAW FRAME 1
HEADLINE
FRAME 1 OPENING
DRAW FRAME 2
FRAME 2 MIDDLE
FRAME 3 RESOLVE
DRAW FRAME 3

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1. On your own, pick one idea square from a 6-up and a persona for inspiration (note
idea and persona on top of piece of letter paper)
2. Place 3 post-its on paper and draw three scenes, beginning, middle, and end (one
per post-it)
3. Write a description to the right of each sketch, including a #hashtag for each scene
4. As a group, share, post on a wall, and note interesting ideas
5. Repeat!
to visualize a speciﬁc persona's experience with a potential
solution
Storyboards
PURPOSE OUTPUT
INSTRUCTIONS
Focus on drawing experience, not interface. Make sure it is easily readable.
30 minutes per
round
IDEA - PERSONA
description description description
#BEGINNING
#MIDDLE
#END

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○ Short Break (10m)
○ Job-Stories (10m)
○ Individuals draw one Six-Up (6m)
○ Discuss 6-ups with team (1m/person)
○ Pick one square from each six-up (2m)
○ Individuals draw storyboard (20m)
Your Next Hour: Diverge http://bit.ly/sine-d1
ADD TO
BOARDTHING!

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End: Day 1

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to understand how to make tomorrow even better
Daily Retro
1. What was awesome today?
2. What should we change to make tomorrow more awesome?
3. Review plan for tomorrow
PURPOSE
INSTRUCTIONS
OUTPUT
+ ∆
5 minutes

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SINE Virtual Design Sprint Workshop Day 1

SINE Virtual Design Sprint Workshop Day 1

C. Todd Lombardo

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