International Email: The Little Things

A look at client, design and code challenges for producing multiple language/version emails – the end of level boss for email designers.

Transcript

1. International Email the little things.
2. Jacques Corby-Tuech @iamacyborg Elliot Ross @iamelliot
3. anyone?
5. One Central Org •  less local knowledge •  one agency/esp •  central management Regional Orgs •  Local teams •  Multiple agencies •  Franchised businesses?
6. ETX Capital •  All handled from UK office •  Translated in house & agencies •  All HTML managed by Jacques •  One ESP
7. ActionRocket NDA’d Client •  UK Brand, manages international work •  Our main contact travels regularly •  Regional marketing teams do majority of work •  Content populated by local agencies •  Every region has their own ESP •  Dubai office works Sundays and not on Fridays
9. Compliance* Be honest with your clients Promise them the world (even if you’re just lying a little bit) *The enemy (but not really)
10. Agile tools Will save your life.
12. You need more time •  For time zone differences •  For production •  For translations •  For signoff
14. Design stretchy
15. Click here Cliquez ici 点击这里 klikněte zde klicken Sie hier bitte คลิกที่นี่ こちらをクリック кликнете тук
16. Arnie
17. Currency £100 11994.39 Algerian Dinar
18. Time Remember to localize any time zones in your content
19. Languages vs. Regions EN FR DE FRFR BEFR NLFR CHFR NL NLDE CHDE BENL NLNL BEEN Language France Belgium Netherlands Switzerland Germany DEDE
21. Email Client Landscape ?
22. Email Client Landscape
24. Character Encoding
25. h"p://www.emailonacid.com/character_converter/  
26. Google Translate to read encoded chars
27. Fonts Font-face: Helvetica Cyrillic, Helvetica Thai Helvetica, Arial, Sans-Serif;
28. Specific Languages
29. Arabic
30. Arabic: RtoL <td dir=“rtl” align=“right”>
31. Thai.
32. Thai. จ้างจรวดกระทำ! Space = end of sentence, not word. Split words change meaning
33. Chinese. Standard Chinese + Mandarin Sentence structure changes
34. French ! &raquo;
35. QA Western computer != Far East one
37. •  Manage content & design without breaking HTML •  Manage workflow and team access •  Works with your ESP We built a platform to help solve email content challenges Find out more and take a trial at taxiforemail.com • @taxiforemail
39. Jacques Corby-Tuech @iamacyborg Elliot Ross @iamelliot #emailgeeks #emaildesign Thank you • Merci beaucoup