Revolutionise your email workflow #TFM17

See how Hachette uses Taxi for Email to make email campaigns in minutes

Transcript

1. Revolutionise your email workflow
2. Hari Saini VP Global Partnerships & Industry Relations Taxi for Email Tim Perhar Group Head of Audience Engagement Hachette UK
3. Us Taxi is how brands and agencies make great email campaigns. We’re at stand T1034
4. Can you just send another email campaign? “
5. Designer Creating email is complicated Developer Copywriter Marketer Write email brief Copy to designer Assets to designer Design to code 1st review Copy amends Add copy amends 2nd review New product images to artwork New product images for HTML 3rd review Send to management for review Update design with mgmt feedback Update HTML with new changes Final code to send Set up in sending platform Last minute pricing change SEND! Make change in sending platform Design_v1.psd Design_v2_FINAL.psd Design_v3_FINAL2.psd build_v1.html build_v2_FINAL.html build_v3_FINAL THIS ONE.html build_v5_FINAL THIS ONE_WITH ESP CODE.html build_v4_FINAL THIS ONE V2.html
6. The Taxi Process Marketer Developer Designer Copywriter
7. Designer/Developer Build a template that gives marketers and copywriters everything they need (without them being able to go off brand or creating HTML issues) An effective email team delivers better value Copywriters Create content in the context of the email. Write for the mobile experience. Marketers Manage workflow easily. Focus on overall strategy and direction. Everyone being able to focus on the role where they add the best value means the entire team produces better email and delivers a better experience for the audience.
15. hello@taxiforemail.com taxiforemail.com Stand T1034 Any questions? @taxiforemail @taxiforemail
16. Thank you