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Mistakes*

 Mistakes*

A look back at some of UserScape's more noteworthy mistakes and some lessons learned.

Ian Landsman

April 26, 2014
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  1. Mistakes*
    * and silver linings

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  2. ian landsman

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  3. http://bootstrapped.fm

    http://discuss.bootstrapped.fm

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  4. Support Tools

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  5. • product mistakes
    • business mistakes
    • Personal issues

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  6. *
    Never
    do two different talks
    eight days apart

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  7. Product
    mistakes

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  8. *
    ᓣܴ
    Α͏ͦ͜
    ยินดีต้อนรับ

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  9. support utf8!

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  10. $x00,000
    lost

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  11. $x0,000
    to fix

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  12. Market Focus

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  13. code within
    our means

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  14. *
    Saas vs
    On-premise

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  15. userscape zendesk
    Profits to date:
    low millions
    losses to date:

    -$64,000,000

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  16. never be a
    billion dollar
    business

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  17. less consistent
    revenues

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  18. Profitability!

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  19. code within
    our means

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  20. lets us be niche

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  21. Should
    you Saas?

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  22. Business
    mistakes

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  23. *
    I ❤️ Profits

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  24. Revenue
    2005 2006 2007 2008
    $488K
    $264K
    $123K
    $15K

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  25. *
    2008 - 2012
    The lost years

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  26. don’t miss
    the big
    transition

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  27. you’ll work
    too hard

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  28. growth
    will slow

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  29. product
    stagnation

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  30. happy it didn’t
    sink the ship

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  31. *
    we didn’t hire
    early enough

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  32. Full time
    vs
    freelancers

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  33. you’ll work
    too hard

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  34. growth
    will slow

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  35. *
    I forgot
    to raise prices

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  36. $x00,000
    lost

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  37. You’re not
    charging enough
    @patio11

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  38. *
    the right
    order matters

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  39. lost time

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  40. $x0,000
    lost

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  41. perseverance

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  42. *
    risk aversion

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  43. “You can't lose what you
    don't put in the middle.
    !
    But you can't
    win much either.”

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  44. none of these are
    “profitable”

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  45. Snappy
    • reclaim small teams
    • diversification
    • Saas experience

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  46. Laravel
    • give back to open source
    • hiring advantage
    • fun!

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  47. podcast
    • forces reflection
    • personal branding
    • fun + Guerrilla marketing

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  48. make yourself
    uncomfortable

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  49. *
    we forgot
    to do marketing

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  50. product
    +
    support

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  51. Personal issues

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  52. *
    doubt in myself

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  53. perseverance

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  54. engage your
    community

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  55. *
    the horrors
    of Working
    on the internet

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  56. sitting all day

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  57. your poor eyes

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  58. I’m home so I see
    my family more

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  59. *
    overworking

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  60. physical
    problems

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  61. family
    problems

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  62. • make time for exercise
    • limit weekend work
    • summer hours

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  63. *
    working in
    product

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  64. the customers
    never stop

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  65. saas is
    even worse!

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  66. make sure
    product
    is for you

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  67. Ian Landsman
    ianlandsman.com/talks
    @ianlandsman

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