PyConSE 2015 Opening Keynote "Data Science Delivered"

Opening keynote for PyCon Sweden 2015 discussing how to start, develop and deploy a successful data product using Python

1. Data Science Deployed Turning raw data into valuable services Ian Ozsvald @IanOzsvald ModelInsight.io
2. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Who Am I? • “Industrial Data Science” for 15 years • O'Reilly Author • Teacher at PyCons
3. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 PyDataLondon Meetups
4. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 I want to encourage you to... • Mix “data people” and “engineers” to deliver high-value products so we can... • Go faster than humans • Be more accurate than humans • Be consistent and reproducible • I want you to become a data scientist Attrib: http://www.xara.com/news/april07/tutorial2.asp
5. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Who is a Data Scientist? http://datascopeanalytics.com/what-we-think/2014/02/05/what-is-a-data-scientist
6. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Why 'now'? http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
7. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Why is it valuable? • “Massively customised service” • Data Moats are hard to copy
8. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Why is it valuable?
9. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 “A day in my life” • “How can I turn our data into business value?” • Thinking on our data quality and transformations to improve quality • How can I better predict or classify something that's valuable? • Deploying, testing, documenting
10. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Starting your first project • Need: High value & easy problem • Share insight, augment data, automate a process or predict the future • Deliver value at the end of day 1, day 2, week 1, week 2, month 1 etc • Tutorials on my blog (IanOzsvald.com)
11. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Example of “insight” Data via: https://twitter.com/echen/status/594353863374737409 http://ianozsvald.com/2015/05/03/talkpay-tweet-salary-visualisation/
12. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Example of “insight”
13. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Example of “insight”
14. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Extracting data from binary files • Copy/pasting PDF/PNG data is laborious • How can we scale it? • textract - unified interface • Apache's Tika (maybe) better • Specialised tools e.g. Sovren • Think on pipelines of transforms
15. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Optical Character Recognition
16. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Optical Character Recognition
17. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Augmenting data • Identifying people, places, brands, sentiment • “i love my apple phone” • Context-sensitive (e.g movies vs products) • Accurately count mentions & sentiment
18. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Augmenting images
19. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Predicting the unknown • Forecasting the future or filling the gaps • Demand prediction, life expectancy, price estimation
20. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Predicting the unknown
21. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Gaussian Process price estimates
22. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Classification • “Is it X or is it something else?” • Spam, malware, lead identification, text disambiguation, fraud classification • Many examples online, lots of tutorials
23. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Digit classification
24. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 More problems we can solve • Text topic detection • Duplicate detection • Data cleaning • Copyright violation (DMCA) • Speech recognition for call centre automation
25. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Tooling IDE: Spyder (PyCharm) Notebooks great for tutorials & demos, not as an IDE
26. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 First project: outline • Iterate on: • Visualise • Seaborn/Bokeh • Create milestones • KISS! • Think+hypothesise+test • Communicate results • IPython Notebook • (Engineer a solution)
27. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Don't Kill It! • Your data is missing, it is poor and it lies • Missing data kills projects! • Log everything! • Make data quality reports • R&D != Engineering • Discovery-based • Iterative • Success and failure equally useful
28. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Internal deployment • Scripts to drive report • CSVs/Reports • Database updates • IPython Notebook (not secure though!) • Bokeh
29. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Deploying live systems • Spyre (locked-down) • Microservices • Flask is my go-to tool • Swagger docs • (git pull / fabric / provisioned machines) • Docker + Amazon ECS
30. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 flask-restful-swagger
31. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Avoid Big Data if possible... • Don't be in a rush - 5000 lines of good data will beat a pile of Bad Big Data • 244GB RAM EC2+many Xeons $2.80/hr • Scaling options: • ElasticSearch + Jython/Java • Azure/Amazon ML • Apache Spark # if you have HDFS already
32. Ian.Ozsvald@ModelInsight.io @IanOzsvald PyConSE May 2015 Frågor? • We have a crazy-good selection of tools! • Don't worry about imposter syndrome - your business knowledge has a lot of value • We need data science patterns - what's your story? • Ask me how you can get started (I respond well to beer) • ianozsvald.com