How To Make Your Website Stand Out In Search Results

What if there was a way that you could communicate directly with search engines?

You could help Google understand your content and give them more information to make your website stand out in the search results.

We talked about Structured Data and how it tells search engines exactly what’s on your site. We also discussed how you can implement it, submit to Google and test the results.

Transcript

1. IRINA BLUMENFELD
 @irinablumenfeld HOW TO MAKE YOUR WEBSITE STAND OUT IN SEARCH RESULTS
2. NETMAGIK.COM Irina Blumenfeld Slides: netmagik.com/wcorl
3. HOW TO STAND OUT IN SEARCH RESULTS • Examples • What is Schema? • What is the simplest way to add it? • How do I test it? • Google Search Console @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
4. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
5. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
6. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
7. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
8. @irinablumenfeld HOW DO THEY MAKE IT STAND OUT? SLIDES: NETMAGIK.COM/WCORL
9. @irinablumenfeld GOOGLE STRUCTURED DATA SCHEMA.ORG SLIDES: NETMAGIK.COM/WCORL
10. SCHEMA.ORG <div itemscope itemtype="http://schema.org/Offer"> <span itemprop="name">Blend-O-Matic</span> <span itemprop="price">$19.95</span> <div itemprop="reviews" itemscope itemtype="http://schema.org/AggregateRating"> <img src="four-stars.jpg" /> <meta itemprop="ratingValue" content="4" /> <meta itemprop="bestRating" content="5" /> Based on <span itemprop="ratingCount">25</span> user ratings </div> </div> @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
11. SUPPORTED DATA TYPES • Review • Service • Recipe • Local Business • Article • Product • Person • Book • Course • Job Postings • Event • Video Object @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
12. REQUIRED PROPERTIES bit.ly/dataproperties @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
13. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
14. RECIPE DATA TYPES REQUIRED • Image • Name RECOMMENDED • Aggregate Rating • Author • Cook Time • Date Published • Description • Nutrition Calories • Recipe Instructions • 9 more SLIDES: NETMAGIK.COM/WCORL
15. @irinablumenfeld HOW TO ADD SCHEMA SLIDES: NETMAGIK.COM/WCORL
17. FREE
18. SCHEMA PRO PLUGIN netmagik.com/schema @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
21. SLIDES: NETMAGIK.COM/WCORL
22. STRUCTURED DATA TESTING bit.ly/teststructureddata or Google: Structured Data Testing Tool @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
23. SLIDES: NETMAGIK.COM/WCORL
24. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
25. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
26. GOOGLE SEARCH CONSOLE @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
27. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
28. GOOGLE SEARCH CONSOLE • Control Center • Site issues, errors, penalties • Contact them about site issues • Request indexing • Submit and monitor XML sitemaps • Ask Google to reevaluate errors • Mobile usability reports • Clickthrough tracking • Crawl and index errors • Queries used in search @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
30. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL
32. THANK YOU NETMAGIK.COM @irinablumenfeld Slides: netmagik.com/wcorl