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How To Make Your Website Stand Out In Search Results

How To Make Your Website Stand Out In Search Results

What if there was a way that you could communicate directly with search engines?

You could help Google understand your content and give them more information to make your website stand out in the search results.

We talked about Structured Data and how it tells search engines exactly what’s on your site. We also discussed how you can implement it, submit to Google and test the results.

Irina Blumenfeld

August 18, 2019
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  1. IRINA BLUMENFELD

    @irinablumenfeld
    HOW TO MAKE YOUR WEBSITE
    STAND OUT
    IN SEARCH RESULTS

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  2. NETMAGIK.COM
    Irina Blumenfeld
    Slides: netmagik.com/wcorl

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  3. HOW TO STAND OUT IN SEARCH RESULTS
    • Examples
    • What is Schema?
    • What is the simplest way to add it?
    • How do I test it?
    • Google Search Console
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  4. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  5. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  6. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  7. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  8. @irinablumenfeld
    HOW DO THEY MAKE IT
    STAND OUT?
    SLIDES: NETMAGIK.COM/WCORL

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  9. @irinablumenfeld
    GOOGLE STRUCTURED DATA
    SCHEMA.ORG
    SLIDES: NETMAGIK.COM/WCORL

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  10. SCHEMA.ORG

    Blend-O-Matic
    $19.95




    Based on 25 user ratings


    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  11. SUPPORTED DATA TYPES
    • Review
    • Service
    • Recipe
    • Local Business
    • Article
    • Product
    • Person
    • Book
    • Course
    • Job Postings
    • Event
    • Video Object
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  12. REQUIRED PROPERTIES
    bit.ly/dataproperties
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  13. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  14. RECIPE DATA TYPES
    REQUIRED
    • Image
    • Name
    RECOMMENDED
    • Aggregate Rating
    • Author
    • Cook Time
    • Date Published
    • Description
    • Nutrition Calories
    • Recipe Instructions
    • 9 more
    SLIDES: NETMAGIK.COM/WCORL

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  15. @irinablumenfeld
    HOW TO ADD SCHEMA
    SLIDES: NETMAGIK.COM/WCORL

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  17. FREE

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  18. SCHEMA PRO PLUGIN
    netmagik.com/schema
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  21. SLIDES: NETMAGIK.COM/WCORL

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  22. STRUCTURED DATA TESTING
    bit.ly/teststructureddata
    or Google: Structured Data Testing Tool
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  23. SLIDES: NETMAGIK.COM/WCORL

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  24. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  25. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  26. GOOGLE SEARCH CONSOLE
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  27. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  28. GOOGLE SEARCH CONSOLE
    • Control Center
    • Site issues, errors, penalties
    • Contact them about site issues
    • Request indexing
    • Submit and monitor XML sitemaps
    • Ask Google to reevaluate errors
    • Mobile usability reports
    • Clickthrough tracking
    • Crawl and index errors
    • Queries used in search
    @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  30. @irinablumenfeld SLIDES: NETMAGIK.COM/WCORL

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  32. THANK YOU
    NETMAGIK.COM
    @irinablumenfeld
    Slides: netmagik.com/wcorl

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