How To Make Your Site Stand Out In Search Results

What if there was a way that you could communicate directly with search engines? You could help Google understand your content and give them more information to make your website stand out in the search results.

We'll talk about Structured Data and how it tells search engines exactly what's on your site. We'll also discuss how you can implement it, submit to Google and test the results.

Transcript

1. IRINA BLUMENFELD

   @irinablumenfeld
   HOW TO MAKE YOUR WEBSITE
   MORE VISIBLE
   IN SEARCH RESULTS
   

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2. HOW TO STAND OUT IN SEARCH RESULTS
   • Examples
   • What is Schema?
   • What is the simplest way to add it?
   • How do I test it?
   • Google Search Console
   @irinablumenfeld NETMAGIK.COM
   

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7. @irinablumenfeld NETMAGIK.COM
   HOW DO THEY MAKE IT
   STAND OUT?
   

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8. @irinablumenfeld NETMAGIK.COM
   GOOGLE STRUCTURED DATA
   SCHEMA.ORG
   

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9. SCHEMA.ORG
   
   Blend-O-Matic
   $19.95
   
   
   
   
   Based on 25 user ratings
   
   
   

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10. SUPPORTED DATA TYPES
    • Review
    • Service
    • Recipe
    • Local Business
    • Article
    • Product
    • Person
    • Book
    • Course
    • Job Postings
    • Event
    • Video Object
    @irinablumenfeld NETMAGIK.COM
    

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11. @irinablumenfeld NETMAGIK.COM
    HOW TO ADD SCHEMA
    

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13. FREE
    

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14. SCHEMA PRO PLUGIN
    netmagik.com/schema
    

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15. SCHEMA PRO PLUGIN SETUP
    1. Select Schema Type
    2. Choose Target - All Posts, All Pages, Certain Pages, etc.
    3. Map Existing Content - Title, Featured Image, Custom Fields
    

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20. SCHEMA PRO PLUGIN
    • Latest code
    • Schema does not need to be visible on the website
    • Does not affect the design
    • Supports custom fields
    • Automates information collection
    • Advanced targeting rules
    • Integrates with ACF plugin
    • Full compatibility with Yoast SEO
    • Latest data updates
    • Test Schema Directly From The Page
    

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21. SCHEMA PRO PLUGIN
    netmagik.com/schema
    20% OFF COUPON CODE: netmagik20
    (expires March 1, 2019)
    

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22. RECIPE DATA TYPES
    REQUIRED
    • Image
    • Name
    RECOMMENDED
    • Aggregate Rating
    • Author
    • Cook Time
    • Date Published
    • Description
    • Nutrition Calories
    • Recipe Instructions
    • 9 more
    

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23. REQUIRED PROPERTIES
    bit.ly/dataproperties
    

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25. STRUCTURED DATA TESTING
    bit.ly/teststructureddata
    or Google: Structured Data Testing Tool
    

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29. GOOGLE SEARCH CONSOLE
    

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31. GOOGLE SEARCH CONSOLE
    • Control Center
    • Site issues, errors, penalties
    • Contact them about site issues
    • Request indexing
    • Submit and monitor XML sitemaps
    • Ask Google to reevaluate errors
    • Mobile usability reports
    • Clickthrough tracking
    • Crawl and index errors
    • Queries used in search
    

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35. THANK YOU
    NETMAGIK.COM
    @irinablumenfeld
    https://www.netmagik.com/stand-out-in-search-results
    

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