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How To Make Your Site Stand Out In Search Results

How To Make Your Site Stand Out In Search Results

What if there was a way that you could communicate directly with search engines? You could help Google understand your content and give them more information to make your website stand out in the search results.

We'll talk about Structured Data and how it tells search engines exactly what's on your site. We'll also discuss how you can implement it, submit to Google and test the results.

Irina Blumenfeld

February 26, 2019
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Transcript

  1. HOW TO STAND OUT IN SEARCH RESULTS • Examples •

    What is Schema? • What is the simplest way to add it? • How do I test it? • Google Search Console @irinablumenfeld NETMAGIK.COM
  2. SCHEMA.ORG <div itemscope itemtype="http://schema.org/Offer"> <span itemprop="name">Blend-O-Matic</span> <span itemprop="price">$19.95</span> <div itemprop="reviews"

    itemscope itemtype="http://schema.org/AggregateRating"> <img src="four-stars.jpg" /> <meta itemprop="ratingValue" content="4" /> <meta itemprop="bestRating" content="5" /> Based on <span itemprop="ratingCount">25</span> user ratings </div> </div>
  3. SUPPORTED DATA TYPES • Review • Service • Recipe •

    Local Business • Article • Product • Person • Book • Course • Job Postings • Event • Video Object @irinablumenfeld NETMAGIK.COM
  4. SCHEMA PRO PLUGIN SETUP 1. Select Schema Type 2. Choose

    Target - All Posts, All Pages, Certain Pages, etc. 3. Map Existing Content - Title, Featured Image, Custom Fields
  5. SCHEMA PRO PLUGIN • Latest code • Schema does not

    need to be visible on the website • Does not affect the design • Supports custom fields • Automates information collection • Advanced targeting rules • Integrates with ACF plugin • Full compatibility with Yoast SEO • Latest data updates • Test Schema Directly From The Page
  6. RECIPE DATA TYPES REQUIRED • Image • Name RECOMMENDED •

    Aggregate Rating • Author • Cook Time • Date Published • Description • Nutrition Calories • Recipe Instructions • 9 more
  7. GOOGLE SEARCH CONSOLE • Control Center • Site issues, errors,

    penalties • Contact them about site issues • Request indexing • Submit and monitor XML sitemaps • Ask Google to reevaluate errors • Mobile usability reports • Clickthrough tracking • Crawl and index errors • Queries used in search