How To Make Your Site Stand Out In Search Results

What if there was a way that you could communicate directly with search engines? You could help Google understand your content and give them more information to make your website stand out in the search results.

We'll talk about Structured Data and how it tells search engines exactly what's on your site. We'll also discuss how you can implement it, submit to Google and test the results.

Transcript

1. IRINA BLUMENFELD
 @irinablumenfeld HOW TO MAKE YOUR WEBSITE MORE VISIBLE IN SEARCH RESULTS
2. HOW TO STAND OUT IN SEARCH RESULTS • Examples • What is Schema? • What is the simplest way to add it? • How do I test it? • Google Search Console @irinablumenfeld NETMAGIK.COM
7. @irinablumenfeld NETMAGIK.COM HOW DO THEY MAKE IT STAND OUT?
8. @irinablumenfeld NETMAGIK.COM GOOGLE STRUCTURED DATA SCHEMA.ORG
9. SCHEMA.ORG <div itemscope itemtype="http://schema.org/Offer"> <span itemprop="name">Blend-O-Matic</span> <span itemprop="price">$19.95</span> <div itemprop="reviews" itemscope itemtype="http://schema.org/AggregateRating"> <img src="four-stars.jpg" /> <meta itemprop="ratingValue" content="4" /> <meta itemprop="bestRating" content="5" /> Based on <span itemprop="ratingCount">25</span> user ratings </div> </div>
10. SUPPORTED DATA TYPES • Review • Service • Recipe • Local Business • Article • Product • Person • Book • Course • Job Postings • Event • Video Object @irinablumenfeld NETMAGIK.COM
11. @irinablumenfeld NETMAGIK.COM HOW TO ADD SCHEMA
13. FREE
14. SCHEMA PRO PLUGIN netmagik.com/schema
15. SCHEMA PRO PLUGIN SETUP 1. Select Schema Type 2. Choose Target - All Posts, All Pages, Certain Pages, etc. 3. Map Existing Content - Title, Featured Image, Custom Fields
20. SCHEMA PRO PLUGIN • Latest code • Schema does not need to be visible on the website • Does not affect the design • Supports custom fields • Automates information collection • Advanced targeting rules • Integrates with ACF plugin • Full compatibility with Yoast SEO • Latest data updates • Test Schema Directly From The Page
21. SCHEMA PRO PLUGIN netmagik.com/schema 20% OFF COUPON CODE: netmagik20 (expires March 1, 2019)
22. RECIPE DATA TYPES REQUIRED • Image • Name RECOMMENDED • Aggregate Rating • Author • Cook Time • Date Published • Description • Nutrition Calories • Recipe Instructions • 9 more
23. REQUIRED PROPERTIES bit.ly/dataproperties
25. STRUCTURED DATA TESTING bit.ly/teststructureddata or Google: Structured Data Testing Tool
29. GOOGLE SEARCH CONSOLE
31. GOOGLE SEARCH CONSOLE • Control Center • Site issues, errors, penalties • Contact them about site issues • Request indexing • Submit and monitor XML sitemaps • Ask Google to reevaluate errors • Mobile usability reports • Clickthrough tracking • Crawl and index errors • Queries used in search
35. THANK YOU NETMAGIK.COM @irinablumenfeld https://www.netmagik.com/stand-out-in-search-results