Twitter Program Management: The Art of Delivery

University of Michigan
EECS Tech Talk
09.24.13

1. Twi$er  Program  Management   The  Art  of  Delivery   @ibrahimbashir   @UMich  09.24.2013  
4. •  product  management   •  business  development   •  partner  operaFons   •  user  support   •  sales   •  execuFves   •  design   •  markeFng   •  engineering   vision  
6. •  soIware  developers   •  technical  leads   •  data  scienFsts   •  engineering  managers   •  provisioning   •  DBAs   •  capacity  planners   •  sys  admins   •  hardware  engineers   implementaFon  
8. •  support  engineers   •  site  reliability   •  quality  assurance   •  test  engineering   •  technical  writers   •  incident  management   •  developer  advocates   •  community  managers   •  internaFonal  /  local   release  
9. vision   launch   #plan  
10. vision   implementaFon   #scope  
11. implementaFon   launch   #test  
12. vision   launch   implementaFon  
13. vision  n   launch  n   implementaFon  n  
14. product  management   business  development   partner  operaFons   user  support   sales   execuFves   design   markeFng   engineering   soIware  developers   technical  leads   data  scienFsts   engineering  managers   provisioning   DBAs   capacity  planners   sys  admins   hardware  engineers   support  engineers   site  reliability   quality  assurance   test  engineering   technical  writers   incident  management   developer  advocates   community  managers   localizaFon   editors  
15. vision   launch   implementaFon   TPM  
16. #deliver  
20. •  reduce  spam  vector     •  no  user  impact     •  socialize  to  developers   vision  
21. •  point  in  Fme  update     •  backfill  script     •  analyFcs  on  impact   implementaFon  
22. •  dev.twi$er.com  post     •  monitor  support  alias     •  batch  script  execuFon   launch  
23. t.co/ib  
26. •  in-­‐house  storage     •  improved  photos  UX     •  low-­‐cost  +  scalable   vision  
27. •  port  API  requests     •  revamp  media  pipeline     •  increase  cluster  size   implementaFon  
28. •  phased  roll-­‐out     •  migrate  user  images     •  clean  up  junk  records   launch  
29. @Twi$erEng  
32. •  separaFon  of  concerns     •  simplify  scaling     •  reduce  latency   vision  
33. •  archaeology  expediFon     •  sync  +  async  processing     •  cleaning  up  tech  debt   implementaFon  
34. •  tap  compare     •  gradual  dial-­‐up     •  watch  metrics  +  graphs   launch  
35. blog.twi$er.com  
36. Tweeps   EECS  @  UMich   you  
37. product  management   business  development   partner  operaFons   user  support   sales   execuFves   design   markeFng   engineering   soIware  developers   technical  leads   data  scienFsts   engineering  managers   provisioning   DBAs   capacity  planners   sys  admins   hardware  engineers   support  engineers   site  reliability   quality  assurance   test  engineering   technical  writers   incident  management   developer  advocates   community  managers   localizaFon   editors  
38. #JoinTheFlock  
39. “There  is  nothing  in  the   caterpillar  that  tells  you  it’s   going  to  be  a  bu5erfly”     Buckminster  Fuller  
40. @Twi$erTPM