Twitter Program Management: The Art of Delivery

University of Michigan
EECS Tech Talk
09.24.13

Transcript

1. Twi$er  Program  Management  
   The  Art  of  Delivery  
   @ibrahimbashir  
   @UMich  09.24.2013  
   

   View Slide

2. View Slide

3. View Slide

4. •  product  management  
   •  business  development  
   •  partner  operaFons  
   •  user  support  
   •  sales  
   •  execuFves  
   •  design  
   •  markeFng  
   •  engineering  
   vision  
   

   View Slide

5. View Slide

6. •  soIware  developers  
   •  technical  leads  
   •  data  scienFsts  
   •  engineering  managers  
   •  provisioning  
   •  DBAs  
   •  capacity  planners  
   •  sys  admins  
   •  hardware  engineers  
   implementaFon  
   

   View Slide

7. View Slide

8. •  support  engineers  
   •  site  reliability  
   •  quality  assurance  
   •  test  engineering  
   •  technical  writers  
   •  incident  management  
   •  developer  advocates  
   •  community  managers  
   •  internaFonal  /  local  
   release  
   

   View Slide

9. vision   launch  
   #plan  
   

   View Slide

10. vision   implementaFon  
    #scope  
    

    View Slide

11. implementaFon   launch  
    #test  
    

    View Slide

12. vision  
    launch  
    implementaFon  
    

    View Slide

13. vision  n  
    launch  n  
    implementaFon  n  
    

    View Slide

14. product  management  
    business  development  
    partner  operaFons  
    user  support  
    sales  
    execuFves  
    design  
    markeFng  
    engineering  
    soIware  developers  
    technical  leads  
    data  scienFsts  
    engineering  managers  
    provisioning  
    DBAs  
    capacity  planners  
    sys  admins  
    hardware  engineers  
    support  engineers  
    site  reliability  
    quality  assurance  
    test  engineering  
    technical  writers  
    incident  management  
    developer  advocates  
    community  managers  
    localizaFon  
    editors  
    

    View Slide

15. vision  
    launch  
    implementaFon  
    TPM  
    

    View Slide

16. #deliver  
    

    View Slide

17. View Slide

18. View Slide

19. View Slide

20. •  reduce  spam  vector  
     
    •  no  user  impact  
     
    •  socialize  to  developers  
    vision  
    

    View Slide

21. •  point  in  Fme  update  
     
    •  backfill  script  
     
    •  analyFcs  on  impact  
    implementaFon  
    

    View Slide

22. •  dev.twi$er.com  post  
     
    •  monitor  support  alias  
     
    •  batch  script  execuFon  
    launch  
    

    View Slide

23. t.co/ib  
    

    View Slide

24. View Slide

25. View Slide

26. •  in-­‐house  storage  
     
    •  improved  photos  UX  
     
    •  low-­‐cost  +  scalable  
    vision  
    

    View Slide

27. •  port  API  requests  
     
    •  revamp  media  pipeline  
     
    •  increase  cluster  size  
    implementaFon  
    

    View Slide

28. •  phased  roll-­‐out  
     
    •  migrate  user  images  
     
    •  clean  up  junk  records  
    launch  
    

    View Slide

29. @Twi$erEng  
    

    View Slide

30. View Slide

31. View Slide

32. •  separaFon  of  concerns  
     
    •  simplify  scaling  
     
    •  reduce  latency  
    vision  
    

    View Slide

33. •  archaeology  expediFon  
     
    •  sync  +  async  processing  
     
    •  cleaning  up  tech  debt  
    implementaFon  
    

    View Slide

34. •  tap  compare  
     
    •  gradual  dial-­‐up  
     
    •  watch  metrics  +  graphs  
    launch  
    

    View Slide

35. blog.twi$er.com  
    

    View Slide

36. Tweeps   EECS  @  UMich  
    you  
    

    View Slide

37. product  management  
    business  development  
    partner  operaFons  
    user  support  
    sales  
    execuFves  
    design  
    markeFng  
    engineering  
    soIware  developers  
    technical  leads  
    data  scienFsts  
    engineering  managers  
    provisioning  
    DBAs  
    capacity  planners  
    sys  admins  
    hardware  engineers  
    support  engineers  
    site  reliability  
    quality  assurance  
    test  engineering  
    technical  writers  
    incident  management  
    developer  advocates  
    community  managers  
    localizaFon  
    editors  
    

    View Slide

38. #JoinTheFlock  
    

    View Slide

39. “There  is  nothing  in  the  
    caterpillar  that  tells  you  it’s  
    going  to  be  a  bu5erfly”  
     
    Buckminster  Fuller  
    

    View Slide

40. @Twi$erTPM  
    

    View Slide