How to Build a Scalable Multi-Product Strategy

Transcript

1. New Product
   Introduction for B2B
   

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2. B2B KPIs
   

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3. B2B KPIs
   

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4. B2B KPIs
   

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5. B2B KPIs
   

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6. B2B KPIs
   

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7. Flywheels
   

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8. Flywheels
   

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9. Flywheels
   

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10. Flywheels
    

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11. Flywheels
    

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12. Deep Dive
    

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13. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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14. Deep Dive
    

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15. Deep Dive
    

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16. Deep Dive
    

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17. S Curves
    

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18. S Curves
    

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19. S Curves
    

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20. S Curves
    

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21. S Curves
    “you should be thinking about this…
    earlier than you think you should”
    ● Pipeline slows
    ● Market shrinks
    ● Usage plateaus
    ● New Competition
    ● Law of Large #’s
    

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22. B2B KPIs
    

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23. B2B KPIs
    

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24. B2B KPIs
    

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25. S Curves
    

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26. Deep Dive
    

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27. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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28. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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29. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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30. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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31. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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32. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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33. Deep Dive
    “cloud content management”
    ● original idea: cloud storage
    ○ goal: displace email
    ● next idea: enterprise file sync
    ○ goal: displace SharePoint
    ● refined idea: B2C for B2B
    ○ goal: consumerize enterprise
    ● latest idea: content journey
    ○ goal: power key workflows
    

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34. Adjacencies
    

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35. Adjacencies
    

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36. Adjacencies
    

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37. Adjacencies
    

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38. Adjacencies
    

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39. Takeaways
    

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40. Anti Patterns
    1. Treating top KPIs as leading indicators
    2. Assuming your flywheel is “on autopilot”
    3. Trying to both raise and stack ceilings
    Takeaways
    Best Practices
    1. Deconstructing your B2B KPIs
    2. Complete your product flywheel
    3. Watch out for S curve ceilings
    

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41. Takeaways
    More from ProdPad
    1. Blog
    https://www.prodpad.com/blog/
    2. Sandbox
    https://www.prodpad.com/sandbox/
    3. Webinars
    https://www.prodpad.com/product-mana
    gement-resources/webinars-talks-podcas
    ts/
    More from Ibrahim
    1. Substack
    https://runthebusiness.substack.com/
    2. Twitter
    @ibscribe
    3. ScholarSite
    https://www.scholarsite.io/pages/multi-p
    roduct-plays-in-b2b-saas
    

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42. Questions?
    

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