How to Build a Scalable Multi-Product Strategy

Transcript

1. New Product Introduction for B2B
2. B2B KPIs
3. B2B KPIs
4. B2B KPIs
5. B2B KPIs
6. B2B KPIs
7. Flywheels
8. Flywheels
9. Flywheels
10. Flywheels
11. Flywheels
12. Deep Dive
13. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
14. Deep Dive
15. Deep Dive
16. Deep Dive
17. S Curves
18. S Curves
19. S Curves
20. S Curves
21. S Curves “you should be thinking about this… earlier than you think you should” • Pipeline slows • Market shrinks • Usage plateaus • New Competition • Law of Large #’s
22. B2B KPIs
23. B2B KPIs
24. B2B KPIs
25. S Curves
26. Deep Dive
27. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
28. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
29. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
30. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
31. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
32. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
33. Deep Dive “cloud content management” • original idea: cloud storage ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
34. Adjacencies
35. Adjacencies
36. Adjacencies
37. Adjacencies
38. Adjacencies
39. Takeaways
40. Anti Patterns 1. Treating top KPIs as leading indicators 2. Assuming your flywheel is “on autopilot” 3. Trying to both raise and stack ceilings Takeaways Best Practices 1. Deconstructing your B2B KPIs 2. Complete your product flywheel 3. Watch out for S curve ceilings
41. Takeaways More from ProdPad 1. Blog https://www.prodpad.com/blog/ 2. Sandbox https://www.prodpad.com/sandbox/ 3. Webinars https://www.prodpad.com/product-mana gement-resources/webinars-talks-podcas ts/ More from Ibrahim 1. Substack https://runthebusiness.substack.com/ 2. Twitter @ibscribe 3. ScholarSite https://www.scholarsite.io/pages/multi-p roduct-plays-in-b2b-saas
42. Questions?