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How to Build a Scalable Multi-Product Strategy
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Ibrahim Bashir
May 19, 2022
Business
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200
How to Build a Scalable Multi-Product Strategy
Ibrahim Bashir
May 19, 2022
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Transcript
New Product Introduction for B2B
B2B KPIs
B2B KPIs
B2B KPIs
B2B KPIs
B2B KPIs
Flywheels
Flywheels
Flywheels
Flywheels
Flywheels
Deep Dive
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive
Deep Dive
Deep Dive
S Curves
S Curves
S Curves
S Curves
S Curves “you should be thinking about this… earlier than
you think you should” • Pipeline slows • Market shrinks • Usage plateaus • New Competition • Law of Large #’s
B2B KPIs
B2B KPIs
B2B KPIs
S Curves
Deep Dive
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Deep Dive “cloud content management” • original idea: cloud storage
◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
Adjacencies
Adjacencies
Adjacencies
Adjacencies
Adjacencies
Takeaways
Anti Patterns 1. Treating top KPIs as leading indicators 2.
Assuming your flywheel is “on autopilot” 3. Trying to both raise and stack ceilings Takeaways Best Practices 1. Deconstructing your B2B KPIs 2. Complete your product flywheel 3. Watch out for S curve ceilings
Takeaways More from ProdPad 1. Blog https://www.prodpad.com/blog/ 2. Sandbox https://www.prodpad.com/sandbox/
3. Webinars https://www.prodpad.com/product-mana gement-resources/webinars-talks-podcas ts/ More from Ibrahim 1. Substack https://runthebusiness.substack.com/ 2. Twitter @ibscribe 3. ScholarSite https://www.scholarsite.io/pages/multi-p roduct-plays-in-b2b-saas
Questions?