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How to Build a Scalable Multi-Product Strategy

How to Build a Scalable Multi-Product Strategy

Ibrahim Bashir

May 19, 2022
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  1. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  2. S Curves “you should be thinking about this… earlier than

    you think you should” • Pipeline slows • Market shrinks • Usage plateaus • New Competition • Law of Large #’s
  3. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  4. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  5. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  6. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  7. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  8. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  9. Deep Dive “cloud content management” • original idea: cloud storage

    ◦ goal: displace email • next idea: enterprise file sync ◦ goal: displace SharePoint • refined idea: B2C for B2B ◦ goal: consumerize enterprise • latest idea: content journey ◦ goal: power key workflows
  10. Anti Patterns 1. Treating top KPIs as leading indicators 2.

    Assuming your flywheel is “on autopilot” 3. Trying to both raise and stack ceilings Takeaways Best Practices 1. Deconstructing your B2B KPIs 2. Complete your product flywheel 3. Watch out for S curve ceilings
  11. Takeaways More from ProdPad 1. Blog https://www.prodpad.com/blog/ 2. Sandbox https://www.prodpad.com/sandbox/

    3. Webinars https://www.prodpad.com/product-mana gement-resources/webinars-talks-podcas ts/ More from Ibrahim 1. Substack https://runthebusiness.substack.com/ 2. Twitter @ibscribe 3. ScholarSite https://www.scholarsite.io/pages/multi-p roduct-plays-in-b2b-saas