Steering through Strategy Spirals

Transcript

1. Ibrahim Bashir
   May 2022: Madrid
   

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2. Steering
   through
   Strategy
   Spirals
   

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3. A
   Mystery
   for PM
   Detectives
   to Solve
   Steering
   through
   Strategy
   Spirals
   

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4. North
   Star
   Metric
   …
   for an API
   data product
   ...
   

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5. Customers
   do “stuff”, no end-user visibility
   Clues
   

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6. Revenue
   is what leadership team cares about
   Clues
   

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7. Product
   Constraints
   …
   have to be
   respected
   ...
   

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8. Product
   Constraints
   …
   have to be
   respected
   ...
   

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9. Revenue
   generation / preservation is a
   reasonable business expectation
   Clues
   

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10. Value
    Assumptions
    ...
    can be trouble without
    confirmation / conviction
    ...
    

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11. Research
    via customers / users / proxies can
    be decoupled from defining metric
    Clues
    

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12. North
    Star
    Metric
    ...
    means choosing one
    metric to focus on
    ...
    

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13. Proxy
    Metric
    ...
    allows a product team
    some level of control
    ...
    

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14. Business Model
    requires connecting product usage to
    revenue impact
    Clues
    

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15. Product
    Usage
    ...
    wait - what?!?
    unlimited???
    ...
    

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16. Business Model
    requires connecting product usage to
    revenue impact
    Clues
    

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17. Business Model
    will likely need to change
    in the long term
    Clues
    

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18. Product
    Usage
    …
    really doesn’t matter
    (for this puzzle)
    ...
    

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19. Product
    Usage
    ...
    really doesn’t matter
    (for this puzzle)
    ...
    

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20. Product
    Constraints
    ...
    have to be
    respected
    ...
    

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21. Business Health
    is a lagging indicator (e.g. churn) -
    and we want a leading signal
    Clues
    

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22. Giving
    Up
    ...
    is how this ends
    a lot of times for the PM
    ...
    

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23. Complicated
    Metrics
    ...
    are not the point,
    correlated metrics are
    ...
    

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24. Leadership
    ...
    is a mystery that needs
    multiple keynotes to solve
    ...
    

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25. Leadership
    ...
    is a mystery that needs
    multiple keynotes to solve
    ...
    

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26. Leadership
    Constraints
    can sometimes be invisible to
    product teams
    Clues
    

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27. Revenue
    Correlation
    ...
    can’t just be made up
    ...
    

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28. Product
    Constraints
    ...
    have to be
    respected
    ...
    

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29. Disconnected
    Metrics
    ...
    are product teams trying
    to do something of value
    ...
    

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30. Repeating
    Metrics
    ...
    that you copy/paste from
    elsewhere doesn’t work
    ...
    

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31. Business
    Models
    ...
    even when sub-optimal,
    can’t be changed overnight
    ...
    

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32. Solving
    Mysteries
    ...
    is hard work
    ...
    

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33. It
    Works
    ...
    but I don’t love it for a
    product team long-term
    ...
    

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34. Uptime
    ...
    it’s not just an
    engineering metric
    ...
    

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35. Solving Mysteries
    requires patience
    Clues
    

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36. Uptime
    ...
    it’s what the customers
    in this puzzle are paying for
    ...
    

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37. Solving Mysteries
    requires experience
    Clues
    

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38. Uptime
    ...
    because it works,
    for now
    ...
    

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39. Solving Mysteries
    requires persistence
    Clues
    

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40. ¿
    what
    was
    that
    ?
    

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41. Signs of a Strategy Spiral
    

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42. Signs of a Strategy Spiral
    Metrics
    over-index on
    moving the metric
    

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43. Metrics
    over-index on
    moving the metric
    Tactics
    quarterly shifts -
    no long-term bets
    Signs of a Strategy Spiral
    

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44. Signs of a Strategy Spiral
    Metrics
    over-index on
    moving the metric
    Tactics
    quarterly shifts -
    no long-term bets
    Teams
    disoriented teams
    lacking focus
    

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45. Signs of a Strategy Spiral
    Metrics
    over-index on
    moving the metric
    Tactics
    quarterly shifts -
    no long-term bets
    Teams
    disoriented teams
    lacking focus
    Emotions
    sticking to ideas
    without signal
    

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46. Signs of a Strategy Spiral
    Metrics
    struggling to map
    to revenue
    Tactics
    not sure if / how
    to drive usage
    Teams
    as confused as
    the Tweets
    Emotions
    trying to apply
    known playbooks
    

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47. ¿
    when
    did
    this
    happen
    ?
    

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48. Suspects in a Strategy Spiral
    Framework Focus
    

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49. Suspects in a Strategy Spiral
    Framework Focus
    content >> template
    

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50. Suspects in a Strategy Spiral
    Date Driven
    

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51. Suspects in a Strategy Spiral
    Date Driven
    plans >> planning
    

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52. Suspects in a Strategy Spiral
    Lacking Learning
    

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53. Suspects in a Strategy Spiral
    Lacking Learning
    learning >> building
    

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54. Suspects in a Strategy Spiral
    Constrained Mind
    

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55. Suspects in a Strategy Spiral
    Constrained Mind
    success >> survival
    

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56. Suspects in a Strategy Spiral
    Functional Bias
    

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57. Suspects in a Strategy Spiral
    Functional Bias
    product teams >> PMs
    

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58. Suspects in a Strategy Spiral
    Seniority Sway
    

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59. Suspects in a Strategy Spiral
    Seniority Sway
    visibility >> seniority
    

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60. Suspects in a Strategy Spiral
    Date Driven
    plans >> planning
    Lacking Learning
    learning >> building
    Constrained Mind
    success >> survival
    Functional Bias
    product teams >> PMs
    Seniority Sway
    visibility >> seniority
    Framework Focus
    content >> template
    

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61. ¿
    where
    do
    we
    go
    now
    ?
    

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62. Steering through Strategy Spirals
    not shared
    not logical
    not clear
    not painless
    

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63. Steering through Strategy Spirals
    shared
    logical
    clear
    painless
    

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64. Steering through Strategy Spirals
    

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65. Steering through Strategy Spirals
    written
    clearly
    

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66. Steering through Strategy Spirals
    written
    clearly
    broadcasted
    regularly
    

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67. Steering through Strategy Spirals
    written
    clearly
    planned
    logically
    broadcasted
    regularly
    

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68. Steering through Strategy Spirals
    written
    clearly
    planned
    logically
    broadcasted
    regularly
    executed
    effortlessly
    

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69. Steering through Strategy Spirals
    written
    clearly
    planned
    logically
    broadcasted
    regularly
    executed
    effortlessly
    Legibility Composability
    Synchroncity Affordability
    

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70. ¿
    how
    can
    you
    apply
    ?
    

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71. Signs
    01 02
    Suspects
    03
    Steering
    Conclusions
    

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72. ● Signs of a Strategy Spiral
    ○ Metrics
    ○ Tactics
    ○ Teams
    ○ Emotions
    Conclusions
    

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73. ● Suspects in a Strategy Spiral
    ○ Framework Focus
    ○ Date Driven
    ○ Lacking Learning
    ○ Constrained Mind
    ○ Functional Bias
    ○ Seniority Sway
    Conclusions
    

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74. ● Steering through a Strategy Spiral
    ○ Legibility
    ○ Synchronicity
    ○ Composability
    ○ Affordability
    Conclusions
    

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75. What’s Next? For Me
    Amplify
    May 24-26 in Las
    Vegas (virtual too)
    ScholarSite
    4 session cohort
    starting July 18
    Substack
    Run the Business
    newsletter
    Twitter
    @ibscribe
    LinkedIn
    t.co/ib
    

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76. ¿ … ?
    What’s Next? For You
    

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