From Daily Decisions to Bottom Line: Connecting Product Work to Revenue

Understanding how R&D and GTM work actually impacts business outcomes is a critical dimension to being a PM / Growth leader. Once you've mastered connecting metrics to KPIs, you will be better positioned to make investment / divestment decisions. Lastly, being able to tell an impact story is the essence of crafting powerful product narratives, which is a must-have skill for any business leader.

1. © 2021 Amplitude Inc. Confidential. All Rights Reserved. Ibrahim Bashir | VP of Product ProductCon NY | May 2024 From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
2. © 2021 Amplitude Inc. Confidential. All Rights Reserved. ABOUT ME
3. 20XX Kindle Fire Twitter Engineering Box Platform Amplitude Analytics
4. 20XX 0 to 1 Product Platform Product Scaling Product Core Product
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20. Revenue Connection
21. Revenue Connection Multiple Inputs Incomplete Picture
22. Correlate vs Cause Revenue Connection Multiple Inputs Incomplete Picture Output vs Outcome Track & Report Single & Simple
23. © 2021 Amplitude Inc. Confidential. All Rights Reserved. ABOUT REVENUE
24. Revenue Connection Multiple Inputs Incomplete Picture
25. Revenue Connection Making Revenue Sustaining Revenue Preserving Revenue
26. Growth making revenue Retention preserving revenue Margins sustaining revenue
27. © 2021 Amplitude Inc. Confidential. All Rights Reserved. ABOUT LADDERING
28. Growth making revenue Retention preserving revenue Margins sustaining revenue
32. Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
33. Strategic Levers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 2 Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
34. North Star Metrics Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 3 Strategic Levers Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 2 Business KPIs Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Donec facilisis lacus eget mauris. 1
35. North Star Metrics These are the local operating metrics for individual feature teams and serve as both a prioritization tool and accountability mechanism 3 Strategic Levers These are the leading indicators around which product pods and workstreams should be organized to create leverage and move KPIs 2 Business KPIs These are the ultimate business outcomes that leadership cares about, but they lag and it’s hard to gauge impact in the short term 1
36. © 2021 Amplitude Inc. Confidential. All Rights Reserved. ABOUT PRACTICES
37. Correlate vs Cause Revenue Connection Multiple Inputs Incomplete Picture Output vs Outcome Track & Report Single & Simple
38. Correlate vs Cause (sniff test) Revenue Connection (ladder story) Multiple Inputs (strategic levers) Incomplete Picture (quant + qual) Output vs Outcome (learning rituals) Track & Report (movability) Single & Simple (trade offs)
39. Correlate vs Cause (ultra precision) Revenue Connection (direct attribution) Multiple Inputs (peanut buttering) Incomplete Picture (anecdata) Output vs Outcome (stray teams) Track & Report (legibility) Single & Simple (composite metrics)
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