putting yourself out of business: and other paths to sustained success

World Web Forum Workshop
Zurich - 07.07.2016

Transcript

1. putting yourself out of business. and other paths to sustained success. WWF Workshop 07.07.2016 @ibscribe
2. November 20, 2000
4. “Amazon Marketplace a winner for sellers; an even better place to buy and sell online by bringing items of relevance directly to customers”
5. unique solution competitive disadvantage price wars fraud vector sales cannibalization analyst perception brand dilution customer attention market share support overhead technical complexity merchant setup strategic distraction
6. recognize pieces of a platform set perspective
7. identify missing links for the customer set perspective
8. model the value of a complete story set perspective
9. November 19, 2007
11. “Introducing Amazon Kindle; revolutionary portable reader lets customers wirelessly download books in less than a minute – no PC required”
12. unique experience warranty headaches form factor R&D investment legal hurdles beyond expertise failed alternatives small margins wireless costs emerging technology customer confusion content selection publisher setup
13. double down on corporate DNA strengthen core
14. expand relationships with partners strengthen core
15. leverage existing intellectual property strengthen core
16. November 2, 2015
18. “Welcome to Amazon Books, a physical extension of Amazon.com; we’ve applied 20 years of bookselling experience to build a store without walls”
19. unique approach marketing confusion failing venture press reaction late arrival channel conflation operational costs delayed ROI copycat approach customer preference different workforce difficult innovation capital expenditure
20. mimic competitors on your terms sketch landscape
21. establish emerging user personas sketch landscape
22. create new sales channels sketch landscape
23. all unique solutions, experiences, and approaches are the same
27. Month Date, Year
28. “Amazon once again puts itself out of business; analysts project company now on a better path to sustained success”
29. putting yourself out of business. and other paths to sustained success. WWF Workshop 07.07.2016 @ibscribe