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putting yourself out of business: and other paths to sustained success
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Ibrahim Bashir
July 05, 2016
Business
1
120
putting yourself out of business: and other paths to sustained success
World Web Forum Workshop
Zurich - 07.07.2016
Ibrahim Bashir
July 05, 2016
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Transcript
putting yourself out of business. and other paths to sustained
success. WWF Workshop 07.07.2016 @ibscribe
November 20, 2000
None
“Amazon Marketplace a winner for sellers; an even better place
to buy and sell online by bringing items of relevance directly to customers”
unique solution competitive disadvantage price wars fraud vector sales cannibalization
analyst perception brand dilution customer attention market share support overhead technical complexity merchant setup strategic distraction
recognize pieces of a platform set perspective
identify missing links for the customer set perspective
model the value of a complete story set perspective
November 19, 2007
None
“Introducing Amazon Kindle; revolutionary portable reader lets customers wirelessly download
books in less than a minute – no PC required”
unique experience warranty headaches form factor R&D investment legal hurdles
beyond expertise failed alternatives small margins wireless costs emerging technology customer confusion content selection publisher setup
double down on corporate DNA strengthen core
expand relationships with partners strengthen core
leverage existing intellectual property strengthen core
November 2, 2015
None
“Welcome to Amazon Books, a physical extension of Amazon.com; we’ve
applied 20 years of bookselling experience to build a store without walls”
unique approach marketing confusion failing venture press reaction late arrival
channel conflation operational costs delayed ROI copycat approach customer preference different workforce difficult innovation capital expenditure
mimic competitors on your terms sketch landscape
establish emerging user personas sketch landscape
create new sales channels sketch landscape
all unique solutions, experiences, and approaches are the same
None
None
None
Month Date, Year
“Amazon once again puts itself out of business; analysts project
company now on a better path to sustained success”
putting yourself out of business. and other paths to sustained
success. WWF Workshop 07.07.2016 @ibscribe