putting yourself out of business: and other paths to sustained success

World Web Forum Workshop
Zurich - 07.07.2016

Transcript

1. putting yourself out of business.
   and other paths to sustained success.
   WWF Workshop
   07.07.2016
   @ibscribe
   

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2. November 20, 2000
   

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4. “Amazon Marketplace a winner for
   sellers; an even better place to buy and
   sell online by bringing items of
   relevance directly to customers”
   

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5. unique solution
   competitive disadvantage
   price wars
   fraud vector
   sales cannibalization
   analyst perception
   brand dilution
   customer attention
   market share
   support overhead
   technical complexity
   merchant setup
   strategic distraction
   

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6. recognize pieces of a platform
   set perspective
   

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7. identify missing links for the customer
   set perspective
   

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8. model the value of a complete story
   set perspective
   

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9. November 19, 2007
   

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11. “Introducing Amazon Kindle;
    revolutionary portable reader lets
    customers wirelessly download books
    in less than a minute – no PC required”
    

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12. unique experience
    warranty headaches
    form factor
    R&D investment
    legal hurdles
    beyond expertise
    failed alternatives
    small margins
    wireless costs
    emerging technology
    customer confusion
    content selection
    publisher setup
    

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13. double down on corporate DNA
    strengthen core
    

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14. expand relationships with partners
    strengthen core
    

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15. leverage existing intellectual property
    strengthen core
    

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16. November 2, 2015
    

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18. “Welcome to Amazon Books, a physical
    extension of Amazon.com; we’ve applied
    20 years of bookselling experience to
    build a store without walls”
    

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19. unique approach
    marketing confusion
    failing venture
    press reaction
    late arrival
    channel conflation
    operational costs
    delayed ROI
    copycat approach
    customer preference
    different workforce
    difficult innovation
    capital expenditure
    

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20. mimic competitors on your terms
    sketch landscape
    

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21. establish emerging user personas
    sketch landscape
    

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22. create new sales channels
    sketch landscape
    

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23. all unique solutions, experiences, and
    approaches are the same
    

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27. Month Date, Year
    

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28. “Amazon once again puts itself out of
    business; analysts project company now
    on a better path to sustained success”
    

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29. putting yourself out of business.
    and other paths to sustained success.
    WWF Workshop
    07.07.2016
    @ibscribe
    

    View Slide