World Web Forum Workshop Zurich - 07.07.2016
putting yourself out of business.and other paths to sustained success.WWF Workshop07.07.2016@ibscribe
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November 20, 2000
“Amazon Marketplace a winner forsellers; an even better place to buy andsell online by bringing items ofrelevance directly to customers”
unique solutioncompetitive disadvantageprice warsfraud vectorsales cannibalizationanalyst perceptionbrand dilutioncustomer attentionmarket sharesupport overheadtechnical complexitymerchant setupstrategic distraction
recognize pieces of a platformset perspective
identify missing links for the customerset perspective
model the value of a complete storyset perspective
November 19, 2007
“Introducing Amazon Kindle;revolutionary portable reader letscustomers wirelessly download booksin less than a minute – no PC required”
unique experiencewarranty headachesform factorR&D investmentlegal hurdlesbeyond expertisefailed alternativessmall marginswireless costsemerging technologycustomer confusioncontent selectionpublisher setup
double down on corporate DNAstrengthen core
expand relationships with partnersstrengthen core
leverage existing intellectual propertystrengthen core
November 2, 2015
“Welcome to Amazon Books, a physicalextension of Amazon.com; we’ve applied20 years of bookselling experience tobuild a store without walls”
unique approachmarketing confusionfailing venturepress reactionlate arrivalchannel conflationoperational costsdelayed ROIcopycat approachcustomer preferencedifferent workforcedifficult innovationcapital expenditure
mimic competitors on your termssketch landscape
establish emerging user personassketch landscape
create new sales channelssketch landscape
all unique solutions, experiences, andapproaches are the same
Month Date, Year
“Amazon once again puts itself out ofbusiness; analysts project company nowon a better path to sustained success”