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putting yourself out of business: and other paths to sustained success

putting yourself out of business: and other paths to sustained success

World Web Forum Workshop
Zurich - 07.07.2016

Ibrahim Bashir

July 05, 2016
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  1. putting yourself out of business.
    and other paths to sustained success.
    WWF Workshop
    07.07.2016
    @ibscribe

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  2. November 20, 2000

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  4. “Amazon Marketplace a winner for
    sellers; an even better place to buy and
    sell online by bringing items of
    relevance directly to customers”

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  5. unique solution
    competitive disadvantage
    price wars
    fraud vector
    sales cannibalization
    analyst perception
    brand dilution
    customer attention
    market share
    support overhead
    technical complexity
    merchant setup
    strategic distraction

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  6. recognize pieces of a platform
    set perspective

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  7. identify missing links for the customer
    set perspective

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  8. model the value of a complete story
    set perspective

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  9. November 19, 2007

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  11. “Introducing Amazon Kindle;
    revolutionary portable reader lets
    customers wirelessly download books
    in less than a minute – no PC required”

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  12. unique experience
    warranty headaches
    form factor
    R&D investment
    legal hurdles
    beyond expertise
    failed alternatives
    small margins
    wireless costs
    emerging technology
    customer confusion
    content selection
    publisher setup

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  13. double down on corporate DNA
    strengthen core

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  14. expand relationships with partners
    strengthen core

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  15. leverage existing intellectual property
    strengthen core

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  16. November 2, 2015

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  18. “Welcome to Amazon Books, a physical
    extension of Amazon.com; we’ve applied
    20 years of bookselling experience to
    build a store without walls”

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  19. unique approach
    marketing confusion
    failing venture
    press reaction
    late arrival
    channel conflation
    operational costs
    delayed ROI
    copycat approach
    customer preference
    different workforce
    difficult innovation
    capital expenditure

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  20. mimic competitors on your terms
    sketch landscape

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  21. establish emerging user personas
    sketch landscape

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  22. create new sales channels
    sketch landscape

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  23. all unique solutions, experiences, and
    approaches are the same

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  27. Month Date, Year

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  28. “Amazon once again puts itself out of
    business; analysts project company now
    on a better path to sustained success”

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  29. putting yourself out of business.
    and other paths to sustained success.
    WWF Workshop
    07.07.2016
    @ibscribe

    View Slide