The Power of Product Feedback Loops

Customer input is crucial to product teams, but as your company scales, it becomes more of a challenge to break through the noise and identify feedback that will actually provide you with tangible insights.

Transcript

1. The Power of Product Feedback ➰ Loops ➰
2. TABLE OF CONTENTS 01 02 03 04 introductions feedback examples takeaways
3. INTRODUCTIONS
4. ABOUT ME AMAZON TWITTER BOX AMPLITUDE
5. ABOUT YOU
6. FEEDBACK
7. gathering directly from users, buyers, administrators leveraging 3P intermediaries (analysts) COLLECTING FEEDBACK CUSTOMER PROXY PARTNER interlocking with internal GTM functions (sales, CS)
8. pre-planned or ad-hoc inbound or outbound pre- / post- sale, in-product OPERATIONALIZING FEEDBACK CHANNEL EXPERIENCE SCHEDULE
9. independent research function multi-player checks & balances learning iteratively vs one-offs DISTILLING FEEDBACK BIASES PLAYERS LOOPS
10. direct live learning FOCUS CUSTOMER EXPERIENCE LOOPS
11. EXAMPLES
12. — Jack Dorsey “Watch the bartender.”
14. FULFILLMENT CENTER SHADOW PROGRAM
16. BADGE VERIFICATION SUPPORT PROCESS
18. SALES MEETINGS RAPID FIRE
20. CUSTOMER CALL RECORDINGS LIBRARY
21. TAKEAWAYS
22. vs everyone’s burden vs always on vs open to all vs well synchronized ANTI PATTERNS JUST IN TIME LIMITED ACCESS ILL DOCUMENTED FEW OVERLOADED
23. BEST PRACTICES cultural foundation 02 every employee 03 regular interlocks 04 leadership ladder 01
25. FOLLOW ME @IBSCRIBE T.CO/IB SPEAKER DECK SUBSTACK to converse to connect to reference to subscribe
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