The Power of Product Feedback Loops

Customer input is crucial to product teams, but as your company scales, it becomes more of a challenge to break through the noise and identify feedback that will actually provide you with tangible insights.

Transcript

1. The Power of
   Product Feedback
   ➰ Loops ➰
   

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2. TABLE OF CONTENTS
   01 02 03 04
   introductions feedback examples takeaways
   

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3. INTRODUCTIONS
   

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4. ABOUT ME
   AMAZON TWITTER BOX AMPLITUDE
   

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5. ABOUT YOU
   

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6. FEEDBACK
   

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7. gathering directly
   from users, buyers,
   administrators
   leveraging 3P
   intermediaries
   (analysts)
   COLLECTING FEEDBACK
   CUSTOMER PROXY PARTNER
   interlocking with
   internal GTM
   functions (sales, CS)
   

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8. pre-planned or
   ad-hoc
   inbound or
   outbound
   pre- / post- sale,
   in-product
   OPERATIONALIZING FEEDBACK
   CHANNEL EXPERIENCE SCHEDULE
   

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9. independent
   research function
   multi-player checks
   & balances
   learning iteratively
   vs one-offs
   DISTILLING FEEDBACK
   BIASES PLAYERS LOOPS
   

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10. direct live learning
    FOCUS
    CUSTOMER EXPERIENCE LOOPS
    

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11. EXAMPLES
    

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12. — Jack Dorsey
    “Watch the bartender.”
    

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14. FULFILLMENT CENTER
    SHADOW PROGRAM
    

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16. BADGE VERIFICATION
    SUPPORT PROCESS
    

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18. SALES MEETINGS
    RAPID FIRE
    

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20. CUSTOMER CALL
    RECORDINGS LIBRARY
    

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21. TAKEAWAYS
    

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22. vs everyone’s burden
    vs always on vs open to all vs well synchronized
    ANTI PATTERNS
    JUST IN TIME LIMITED ACCESS ILL DOCUMENTED FEW OVERLOADED
    

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23. BEST PRACTICES
    cultural
    foundation
    02
    every
    employee
    03
    regular
    interlocks
    04
    leadership
    ladder
    01
    

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25. FOLLOW ME
    @IBSCRIBE T.CO/IB SPEAKER DECK SUBSTACK
    to converse to connect to reference to subscribe
    

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26. CREDITS: This presentation template was created by
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    THANKS!
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    yourcompany.com
    Please keep this slide for attribution.
    

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