Who's going to "win at AI"? There are now several large companies eager to claim that title. Others say that China will take over, leaving Europe and the US far behind. But short of true Artificial General Intelligence, there's no reason to believe that machine learning or data science will have a single winner. Instead, AI will follow the same trajectory as other technologies for building software: lots of developers, a rich ecosystem, many failed projects and a few shining success stories.