Progetto Manifattura: A shared space for shaping innovation

Gianluca Salvatori, Progetto Manifattura, Rovereto, Italy
Designing a more sustainable Europe, Stories for change and innovation

1. Gianluca Salvatori Progetto Manifattura: A shared space for shaping green innovation INSITE workshop Designing a more Sustainable Europe ECLT, Venezia, 31st January 2014
2. BEYOND LINEARITY IN THE APPROACH TO INNOVATION
4. Basic research Applied research PROOF OF CONCEPT & DEVELOPMENT Prototyping and Evaluation Engineering and Production Marketing And Distribution Stages of technological innovation (NSF 1983)
5. From pyramids to tents (Peter Drucker, 1993)
8. The Power of Interactions
9. Several degrees of openness
10. SECOND UNBUNDLING AND THE NEW GLOBAL DISTRIBUTION OF OPPORTUNITIES
11. • Vertical integration • Insourcing, in-house model • Centralized and hierarchical approach, “command & control” model • Independence • Standardized design • Proprietary / Closed innovation • Size-dependency • Horizontal integration • Outsourcing, offshoring • Peer-model, networking • Interdependence • User-centered design • Open innovation • Size-neutrality Paradigm shift in firm’s organization
12. New rules sustainability is not just fashion The forces at work: • Dynamic demographics • Climate change • Scarce natural resources • Changed geopolitics • New industrial hierarchies • Crisis of the Western growth model • Behavioral change • Search for new fundamentals
13. MANIFATTURA 1854-2008
14. Mappa del trentino in europa
15. disegni del progetto 1870: archivio storico della Manifattura
16. disegni del progetto 1870: archivio storico della Manifattura
17. Foto storica nido aziendale manifattura sacco
18. Fabbrica abbandonata
19. NOV 2009 JUNE 2010
20. LUG 2010
22. EUROPEAN COMMISSION - COM(2012) 582 Six emerging sectors for the European industrial policy 1. Advanced manufacturing technologies for clean production 2. Key enabling technologies (micro- and nano-electronics, advanced materials, industrial biotechnology, photonics, nanotechnology) 3. Bio-based products (bio-plastics, bio-lubricants, bio-solvents, bio-surfactants) 4. Sustainable construction (energy efficiency in residential and public building, sustainable construction products) 5. Clean vehicles and vessels 6. Smart grids
24. The opportunity to reduce is large • 96 million tonnes CO2 from Italian buildings • 550 million tonnes CO2 from EU buildings % of total EU Share of annual CO2 emissions from buildings
25. Ecosystem Public lever Education training Industrial policy and research Alliances Innovation services Clusters Certifica- tion Demonstra- tion projects Progetto Manifattura Trentino Green Building Cluster TRENTINO INTEGRATED APPROACH
26. GREEN BUILDING TECHNOLOGIES FOR THE ENVIRONMENT RENEWABLES ENERGY
27. Progetto Manifattura • Transform a historic tobacco facility into an innovation hub. • Create strategies for public-private partnership. • Demonstrate how to reduce consumption and achieve sustainable growth
28. Guiding principles • Plan and build a campus dedicated to companies in the green economy. • Offer a stimulating work environment with public and private activities. • Build and remodel buildings with the lowest possible environmental impact. • Promote innovation through a mix of training, research and production. • Promote social, economic and environmental sustainability.
29. Designed for business • Shared services and structures: laboratories, training rooms, exhibition areas, etc. • Collaborative environment • Organizational synergy • Integrated supply chains
30. ? • Unbundled • Small • Connected • Innovative • With social value
32. The project: 2018 • 1,200 jobs • 120 small companies • 210,000 ft2 office and production space Sustainability - 60% Energy use – A Energy class for new buildings – C Energy class for existing buildings – 1 MW photovoltaic energy – 2,500 Kw from biomass – +20 natural daylight - 85% CO2 emissions - 50% auto trips - 60% water demand
33. MANIFATTURA PROJECT IN THE CONTEXT
34. LESSONS FROM THE CASE
35. Some lessons from Manifattura  Innovation is no longer the exclusive domain of big companies; radical innovation comes from new, small companies.  Collaboration - within a structured business environment - is as important as competitiveness. A sustainable development strategy needs specific places and services to set up and enhance collaborative ties.  The traditional pattern of concentrating innovation-support resources on a few individuals/organizations, strongly centralized, is highly inefficient.  In the innovation process social and cultural components are more relevant than just technology.  A sustainable development strategy needs a clear understanding of the open innovation process more than just a technology transfer process.
36. Thank you www.progettomanifattura.it gianluca.salvatori@progettomanifattura.it