Ironhack FR - APIs for Growth

Business and market fundamentals of APIs
Technical fundamentals of APIs
Best practices and tips to use APIs in the most efficient manner for your growth

Transcript

1. APIs for Growth Hacking 29.08.2017
2. A few words about us…
3. Technology is everywhere
4. Except in education
5. How education works How technology works ★ Solo mode ★ Top-down ★ Absolute rating ★ Closed environment ★ Non-divergent thinking ★ Linear ✓ Collaborative mode ✓ Bottom-up ✓ Relative rating ✓ Open environment ✓ Divergent thinking ✓ On-demand
6. Take the master degree Who the hell said we needed 5 years to be a master of something?
7. Just imagine what you can already do in 3 months ;-)
8. That’s what we are about Become an active player of the digital revolution
9. +900 individual stories
10. First session rolling 2 weeks left
11. The world-class tech school Preparing the next generation of digital creators Intensive courses in Web development and UX/UI design Go to website
12. Learn to code WEB DEVELOPMENT FULL TIME 9 + 1 weeks 5 days/week Next session starting: June 26th, 2017 Next session ending: September 1st, 2017 WEB DEVELOPMENT PART TIME 6 months 3 courses/week Next session starting: October 17th, 2017 Next session ending: April 17th, 2017
13. Learn to design UX/UI DESIGN FULL TIME 8+1 weeks 5 days/week Next session starting: October 23rd, 2017 Next session ending: December 22nd, 2017
14. Students’ placement We assist students in finding the best job opportunities Career coaching Job preparation Network We help students to prepare their digital presence. They have expert advice throughout the bootcamp. Your final project will be supervised by industry experts often looking to hire. We sat in interviews after the course during the Hiring Week. Delve into the community through our workshops. Join us for the most important Meetups in each city.
15. Our students work in top-notch companies…
16. …or have launched their own company « Since graduating from Ironhack, I have created three digital products. The last one, Gemssy, is a website and mobile development platform. We are now 6 people working in the company - mostly Ironhackers like me. So I am more than very satisfied with what I got from my Ironhack experience! :) » Tabi Vicuna CEO @Gemssy Stanford alumni
17. A global footprint with 4 campuses… MADRID BARCELONA MIAMI PARIS Opened in 2013 Nuñez de Balboa, 120, 28006 - Madrid (España) mad@ironhack.com Opened in 2014 Carrer Pamplona, 96, 08018 - Barcelona (España) bcn@ironhack.com Opened in 2015 Building.co 120 SW 8th St. Miami, FL 33130 mia@ironhack.com Opened in 2017 WeWork Paris 33 rue Lafayette 75009 Paris paris@ironhack.com
18. Ready to join?
19. Next sessions Web Development - Temps complet 4 septembre ’17 - 3 novembre ‘17 Web Development - Temps partiel 17 octobre ’17 - 18 avril ‘18 UX/UI - Temps complet 23 octobre ’17 - 15 décembre ‘18
20. Now…. why talk about APIs?
21. « Software is eating the world » Marc Andreessen August 2011
22. « APIs are eating software » Steven Willmott June 2013
23. From scarcity to overabundance 159 email marketing tools 172 sales management tools etc. Available on GetApp
24. From silos to nodes
25. From software-first to API-first
26. « We think of APIs as building blocks that are the ingredients of innovation as they allow developers and organizations of any size to rapidly build new ideas » Jeff Lawson January 2016
27. From developers to non-developers
28. From horizontal to vertical
30. APIs are eating the product/business stack get on the train!
31. A few extra resources… for further learning
32. Tools to start using asap Automate Play Expand
33. Let’s do some tech stuffs
34. What is an API? API = Application Programming Interface
35. API examples API Request Answer
36. API examples API [ { name: "Alice", email: "alice@green.com" }, { name: "Bob", email: "bob@red.com" } ] GET /users
37. API examples API POST /users { name: "Charlie", email: “charlie@blue.com" } { message: "success" }
38. API examples API [ { name: "Alice", email: "alice@green.com" }, { name: "Bob", email: "bob@red.com" }, { name: "Charlie", email: “charlie@blue.com" } ] GET /users
39. API examples Twitter API GET https:// api.twitter.com/1.1/ search/tweets.json? q=Ironhack [ { tweet: "We're organising...", date: "2017-08-28 17:42:12" }, { tweet: "Checkout...", date: "2017-08-28 12:07:38” } ]
40. API examples Google Maps API GET https:// maps.googleapis.com/maps/ api/geocode/json? latlng=48.874554,2.337643 [ { "name": "33", "types": "street_number" }, { "name": "Rue la Fayette", "types": "route" }, { "name": "Paris", "types": "locality" } ]
41. How some websites communicate with APIs API
42. How most mobile apps communicate with APIs API
43. JSON: Javascript Object Notation // Array [ “Alice”, “Bob”, “Charlie” ] // Object { propertyString: “String”, propertyArrayOfNumbers: [1,2,3], propertyObject: { a: “Y”, b: “Z” } }
44. Time to try an API API details: https://jsonplaceholder.typicode.com/ Method Route Description GET /posts Display all posts GET /posts/1 Display post #1 GET /posts/1/comments Display all post #1 comments GET /comments?postId=1 Display all comments where postId=1 GET /posts?userId=1 Display all posts where userId=1 POST /posts Add a new posts (WARNING: it’s not saved)
45. How to try? First (bad) solution: Google Chrome (with JSONView plugin) => go to https://jsonplaceholder.typicode.com/posts It will do “GET /posts”
46. Postman https://www.getpostman.com/ + Postman Interceptor (Chrome plugin)
47. Example for “GET /comments?postId=1” Method URL Parameters Response Display “Params” Send the request
48. Intercept APIs with Chrome • Open your favourite website • Open your console (right click > “Inspect”) • Open the “Network” tab • Select “XHR” • Navigate and see the calls
49. More technical resources Intercept APIs of mobile application with “Packet Capture” on Android Or use mitmproxy: 
 http://jasdev.me/intercepting-ios- traffic Learn Node.js to call APIs
 and manage data
50. Resources to get your hands on Videos Julien Le Coupanec (TheFamily) Côme Courteault (TheFamily) Sean Ellis (GrowthHackers) Newsletters Andrew Chen Sujan Patel Lincoln Murphy Websites growthhackers.com colibrio.io growthroom.co
51. Train yourself
52. paris@ironhack.com Become an active player of the digital revolution