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Fujifilm - IT Press Tour Jan021

Fujifilm - IT Press Tour Jan021

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IT Press Tour
PRO

February 04, 2021
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  1. F U J I F I L M D a

    t a M a n a g e m e n t S o l u t i o n s Updates with Value of Tape 1 I T P r e s s To u r, F e b r u a r y 4 t h , 2 0 2 1
  2. P R O P R I E T A R

    Y & C O N F I D E N T I A L Agenda 1. FUJIFILM Introduction 2. Software-defined Tape Update 3. Tape Technology Update 4. Q&A 2
  3. Our Speakers Harunobu “Haru” Oki Manager, Branded Solutions, Recording Media

    Products Division, FUJIFILM Corporation Chris Kehoe Head of Infrastructure Engineering, FUJIFILM Recording Media U.S.A., Inc. Rich Gadomski Head of Tape Evangelism, FUJIFILM Recording Media U.S.A., Inc. 3
  4. P R O P R I E T A R

    Y & C O N F I D E N T I A L FUJIFILM Corporate Structure (Shared services company) FUJIFILM Holdings Corporation FUJIFILM Business Expert FUJIFILM Recording Media U.S.A., Inc. FUJIFILM Recording Media GmbH 4
  5. Over 85 Years of Innovation 5

  6. 317 S U B S I D I A R

    Y C O M PA N I E S 73,906 E M P L O Y E E S W O R L D W I D E $21B R E V E N U E $1.5B R & D S P E N D At Fujifilm, we are continuously innovating — creating new technologies, products and services that inspire and excite people everywhere. Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles. 6
  7. FUJIFILM Ranked 46th out of 1,000 Companies for the most

    patents awarded in 2020! 7
  8. FUJIFILM Holdings named on “CDP A List” for water security

    • Highlighted as a leader for tackling water security by global environmental non-profit CDP 8 FUJIFILM Holdings raises its target on reducing CO2 emissions for FY2030 • Receiving certification from the “Science Based Targets (SBT) initiative” • Additional target to promote the group’s certified “Green Value Products” and have them account for 60% of total sales
  9. FUJIFILM’s Commitment to Environmental Sustainability Quality & EHS Certifications •

    ISO 9001 (Quality) • ISO14001 (Environmental) • ISO 45001 (Health and Safety) Manufacturing • Locations: Odawara, Japan, and Boston, MA, U.S.A. • Solar energy and LED lighting • Reduced size & weight of our insert card, printed with soy ink • Recycle corrugate • Library packs require 20% less energy to produce • Pallets are FSC C112029 certified • Tape is the greenest form of storage! Notes: ISO = International Standards Organization FSC = Forest Stewardship Council 9
  10. Battling COVID-19 10 • FUJIFILM Diosynth Biotechnologies Stands Ready to

    Manufacture Lilly COVID-19 Antibody for Low- and Middle-Income Countries (Oct 8, 2020) • Fujifilm to develop a highly-sensitive and rapid antigen test kit for SARS-CoV-2 utilizing silver halide amplification technology (Oct 5, 2020) • Fujifilm Concludes a Manufacturing Contract Agreement with VLP Therapeutics, for a COVID-19 Vaccine Formulation (Oct 1, 2020) • FUJIFILM Diosynth Biotechnologies expands its partnership with Novavax to manufacture COVID-19 Vaccine Candidate at its Billingham site (Aug 17, 2020) • FUJIFILM Diosynth Biotechnologies Texas Facility to Support COVID-19 Vaccine Candidate Manufacturing (July 27, 2020) • Novavax and FUJIFILM Diosynth Biotechnologies Initiate Large Scale Manufacturing of COVID-19 Vaccine Candidate (July 23, 2020) • Fujifilm partners with Dr. Reddy's and Global Response Aid for deployment of a COVID-19 treatment drug outside of Japan (July 1, 2020)
  11. FUJIFILM’s Product Portfolio Healthcare & Material Solutions FY ended 2020

    Mar 2,315.1bil yen (21.2bil US$) Document solutions Imaging solutions 44% 42% 14% 11
  12. WE HELP COMPANIES FUTURE PROOF THEIR DATA Recording Media Products

    Division  50+ years in data storage  World’s #1 manufacturer of data storage tapes  Fujifilm has sold over 170 million tapes worldwide!  Leader of high recording density tape technology 12
  13. N e x t C h r i s K

    e h o e H e a d o f I n f r a s t r u c t u r e E n g i n e e r i n g F U J I F I L M R e c o r d i n g M e d i a U . S . A . , I n c . 13
  14. F u j i f i l m D a

    t a M a n a g e m e n t S o l u t i o n s I T P r e s s To u r, F e b r u a r y 4 t h , 2 0 2 1 Chris Kehoe, Head of Infrastructure Engineering F U JI F I LM R e co rdin g M e d i a, U. S . A , I n c . c h r i s t o p h e r . k e h o e @ f u j i f i l m . c o m 14
  15. ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦

    Routes to Market ◦ Pricing Model ◦ Use Cases The Opportunity Rapid data creation: 59ZB in 2021Source:IDC2020 Archive Market: 60% - 80% Flat IT Budgets Cloud Repatriation? Cybersecurity concerns Scale and Pricing 15
  16. Software Defined Tape Solution Software & Tape Subscription Model NEW-

    Version 2 Object Storage Partnerships ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 16
  17. Object based archive software and tape Subscription S3 compatible gateway

    to tape Operates like Glacier in your data center Optimized tape tier for long-term retention Object Storage Cloud ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 17
  18. P R O P R I E T A R

    Y & C O N F I D E N T I A L Fujifilm Software-defined Tape Software Solution Data Source Packing rules Tape device operation & Format Controller Tape Server Smart Cache S3 Compatible Server Storage Server Objects Tape Support LTO7, LTO8 & TS1160 Cache System Tape Library tape drive1 tape drive2 Changer device Metadata File data Metadata File data Metadata File data Packed Object (OTFormat) Supported Tape libraries: Spectra, IBM, Quantum, Oracle, and HPE simultaneous copies 18
  19. Fujifilm tape media included with subscription Double capacity of tape

    media included (2 copies) Supports LTO-8, LTO-7 and TS1160 Predictable future storage spend with included media ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 19
  20. P R O P R I E T A R

    Y & C O N F I D E N T I A L Tape Format for Object Storage: OTFormat Features: Write objects to tape Self describing Open format Supports LTO7 and above Optimized Performance By Packing Objects 20
  21. Software-defined Tape Benefits Lowest total cost of ownership 10PB over

    10 years: $13.5M savings! Avoidance of egress fees Investment protection Lowest carbon footprint and energy consumption Visit DataStorageTCO.com for a free TCO analysis Source: ESG’s Aug 2018 Report ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 21
  22. Security Increased data security Chain of custody - PII Avoid

    cyber threats via air-gap Automatic redundant copies to tape Most reliable long term storage technology Hackers Primary Storage Cloud & Backup Storage LTO Tape PRIVATE & PUBLIC ONLINE ACCESS OFFLINE PROTECTION ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 22
  23. Vendors Protect Archive Security Cloudian HyperStore • • • Caringo

    Swarm • • • Netapp StorageGRID • • • Scality Ring* • • • Starfish • • • Tiger Bridge • • • *Solution development in-progress Object Storage Partnerships ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases Object Storage Vendors Data Management Vendors 23
  24. Partners: Object Storage & S3 Ecosystem Value of Partner Programs

    • Fully Tested Solution Interoperability • Easy to Implement Instructions and Videos • Reduced Time to Production • Reduced TCO ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases Partner Media Announcements : Partnership with Cloudian Press Release (Nov12, 2020) Partnership with Caringo Press Release (Nov17, 2020) NetApp Partner Directory 24
  25. Target Customer  Verticals: Research, Genomics, Life Sciences, Analytics, O&G,

    M&E, HPC, Transportation  Use-Cases: Active Archive / Deep Archive : 1PB + Routes to Market  EMEA: 2-Tier distribution model thru authorized partners  North America: Fujifilm direct to select VALUE Added Resellers  APAC: Local system integrators and VALUE Added Resellers (Name of product in NA/APAC: Object Archive)  Meet-In-the-channel program with object storage vendors Procurement ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 25
  26. Pricing Model  Tiered pricing model based on capacity and

    term  1 year, 3 year and 5 year subscriptions available  Pricing Tiers 1-10PB, 11-50 PB and 50PB+ Subscription includes:  Software  Business day support  2X tape media capacity - primary & secondary copy ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 26
  27. Pricing Examples: Description Tape Capacity Included # of Tapes Included

    MSRP* USD 1PB 3 Yr Subscription 2PB LTO7 = 350 LTO8 = 180 $35,940 1PB 5 Yr Subscription 2PB LTO7 = 350 LTO8 = 180 $46,100 * Pricing subject to change ◦ Solution Overview ◦ Value Proposition ◦ Partner Landscape ◦ Routes to Market ◦ Pricing Model ◦ Use Cases 27
  28. Customer Use Cases ◦ Object Storage Tiering with Cloudian ◦

    Caringo Swarm Backup ◦ MSP/Multi-tenant ◦ University Research Data 28
  29. 2 3 Primary Storage Tiers Applications HPC End-user data 1

    Source data to be sent to archive on object storage Object storage archive begins to fill up and more storage is added Add FUJIFILM’s Software-defined Tape archive solution to manage sustainable growth of colder data 4 Object storage policies automatically tier cold data to Software-defined Tape archive to free-up space Cloudian HyperStore Object Storage Tiering- Use Case 5 With Software-defined Tape archive handling colder data the higher tiers of storage will continue operating efficiently Nearline Archive Cold Data Archive 29
  30. 2 3 Primary Storage Tiers Applications HPC End-user Data 1

    Source data is sent to object storage Object data is protected by bucket policies on Swarm FUJIFILM’s Software-defined Tape manages sustainable growth and protection of object storage data Swarm Cluster Caringo Swarm Backup - Use Case 4 Object storage policies automatically send backup data to FUJIFILM’s Software- defined Tape solution 5 Software-defined Tape handles replication, backup data and copies it to tape providing offsite and air-gap protection 30
  31. NEW V2 Use Case – MSP Multi-tenant • Customers‘ active

    data in S3 buckets • Data services via S3 MSP S3 Storage Buckets Data Center/Remote Data center Region: finance- europe-1 • Multi-Tenant Solution • Up to 10,000 buckets in Software-defined Tape • Archive data access maintained via S3 buckets on disk object storage Customer Data services and access 31
  32. 2 3 Primary Storage Tier 1 Source research data: Primary

    storage begins to fill up and more storage is added Add Archive tier with tape to eliminate egress fees and manage growth of colder data 4 Data management software STARFISH’s policies automatically tier cold data to Software- defined Tape to free-up space Nearline Archive = 6PB University Research - Use Case 5 Software handling archive tier - 2 copy policy: in main data center and remote location Research Data Data Center Remote Copy (on campus) Source research data 32
  33. ◦ On-prem Hybrid Cloud Storage ◦ Cold Data Archiving ◦

    Secure Data Protection ◦ Air-gap Max Security ◦ Lowest TCO Simple Integration • Extends capacity of existing object storage • Reduction in cold data clutter in nearline archive • Plug and play integration with many object storages Agnostic • Open to work with any platform (S3-compatible) • Avoid vendor lock-In • Protect investment utilize existing storage infrastructure Financial Benefits • Subscription includes 2X capacity of FUJIFILM media • Predictable storage spend, no egress fees • LOWEST TCO: 86% decrease from disk, 66% from cloud Summation 33
  34. N e x t R i c h G a

    d o m s k i H e a d o f Ta p e E v a n g e l i s m F U J I F I L M R e c o r d i n g M e d i a U . S . A . , I n c . 34
  35. I T P r e s s To u r,

    F e b r u a r y 4 t h , 2 0 2 1 Rich Gadomski, Head of Tape Evangelism F U JI F I LM R e co rdin g M e d i a, U. S . A , I n c . r g a d o m s k i @ f u j i f i l m . c o m Tape Technology Update 35
  36. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 36
  37. 580 TB Tape Demo in 2020 37

  38. 580 TB Tape Demo in 2020 • FUJIFILM is working

    to commercialize a new magnetic particle that can store up to 580 terabytes, or 48 times more than LTO-8 capacity, per joint demonstration with IBM in December 2020 • Record areal density achievement on magnetic tape of 317 Gbpsi • This new magnetic particle is “Strontium Ferrite” (SrFe) and has magnetic properties that are even better than Barium Ferrite (BaFe) • This new particle technology can be manufactured on existing production lines and applied beyond LTO-10 38
  39. SrFe Particle Size Reduction 39

  40. New Non-Magnetic Under Layer • Newly developed non-magnetic under layer

    improves smoothness of tape surface • Allows for reduced spacing between read/write head and tape surface for maximum performance 40
  41. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 41
  42. Metal Particle vs. Barium Ferrite vs. Strontium Ferrite BaFe Particle

    SrFe Particle Legacy Metal Particle 2025 2006 1994 42
  43. Fujifilm Fujifilm 43

  44. Beyond BaFe and SrFe: Epsilon Ferrite ~2026 ~100 TB ~2026

    ~100 TB ~2029 ~580 TB ~2029 ~580 TB ~2035 ~1,000+ TB ~2035 ~1,000+ TB 50nm V~1,400 nm3 50nm V~900 nm3 V~500 nm3 BaFe SrFe ε-Fe2 O3 50nm •Epsilon Ferrite enabled by Focused Millimeter Wave–Assisted Magnetic Recording (F-MIMR)* * The present research was supported in part by the “Advanced Research Program for Energy and Environmental Technologies / Development of a millimeter wave assisted magnetic recording method for magnetic tapes” project (Ohkoshi Laboratory, The University of Tokyo / Nakajima Laboratory, Osaka University / Recording Media Research Laboratories, FUJIFILM Corporation) commissioned by NEDO of METI. 44
  45. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 45
  46. Tape at Very Low Areal Density Compared to HDD 46

  47. How Many Data Tracks Fit on the Diameter of a

    Human Hair? Human Hair HDD Tracks @ 50 nm = 2,000 tracks Tape Tracks @1,189 nm = 84 tracks 47
  48. Updated LTO Roadmap – as of September 2020 • Current

    magnetic particle technology can fulfill current and future roadmaps 48
  49. 35% THE AMOUNT OF PERSISTENT DATA IS INCREASING AT A

    CAGR OF: Rapid Growth of Persistent Data in the Zettabyte Era 1.0ZB 7.5ZB Source: IDC, Data Age 2025 49
  50. How much is a Zetabyte? In 2015 FUJIFILM achieved a

    world record in areal density with Barium Ferrite Technology FUJIFILM is working with “Strontium Ferrite” which has even better magnetic properties and higher areal density 1.0 ZB ~1,000 EB ~1,000,000 PB ~1,000,000,000 TB ~1,000,000,000,000 GB ~1,000,000,000,000,000 MB ~ 83,333,333 LTO-8 tapes at 12.0 TB each 50
  51. Data Growth As unstructured data continues to grow by 30%

    to 60% annually, enterprises must support diverse use cases and must reduce costs. - Gartner’s 2020 Strategic Roadmap for Storage, July 2020 51
  52. Tape vs. Disk and Cloud TCO $2.6 M $10.3 M,

    4X $8.6 M, 3.3X • 10 year TCO • 10 PBs starting • 35% annual growth • 12% retrieval from Cloud https://datastorage- na.fujifilm.com/tco-tool 52
  53. Worldwide IT Budget Growth CAGR of 3.13% 53

  54. Cost Optimization Organizations will focus on continuous cost optimization and

    fiscal constraints in the post COVID digital economy. - Gartner’s 2020 Strategic Roadmap for Storage, July 2020 54
  55. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 55
  56. Hyperscale Data Centers Turn to Tape • HSDCs are adopting

    tape to reduce long term data retention and protection costs, reduce energy consumption, and to ultimately gain competitive advantage in the ultra price- sensitive CSP market. 56
  57. 57 • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy • OVH using IBM 3592 20TB tape • Tape provides lowest cost per TB of storage • Tape is secure, scalable, reliable • 30 years archival life • When idle, requires zero energy consumption 57
  58. 58 • In the past nine months, Baidu has used

    100,000 tapes to store more than 900 petabytes of data. Compared with ordinary storage, the cost of archive storage products has been reduced by 85%. • Baidu is based on the IBM tape library platform to achieve EB-level tape scale applications, which is also the first cloud platform in China to launch tape archive services. 58
  59. 59

  60. Source: https://www.itwire.com/business-it-news/storage/ tape-is-the-new-tape,-says-azure-cto-for-now.html 60

  61. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 61
  62. Ransomware 62

  63. Ransomware 63

  64. Ransomware 64

  65. Ransomware 65

  66. Tape as an Air Gap Defense • Simply put, an

    air gap has no electronic connection to the data on the removable tape cartridge, therefore avoiding unauthorized access. 66
  67. Ransomware Cybersecurity threats and ransomware attacks will impact 95% of

    I&O leaders through 2024. They will increasingly need to prove that their data is secure and reliable. - Gartner’s 2020 Strategic Roadmap for Storage, July 2020 67
  68. Agenda • 580 TB Tape Demo • Magnetic Particle Evolution

    • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 68
  69. Climate Change 69

  70. Climate Change 70

  71. Climate Change 71

  72. Climate Change “In the long run, a human impact on

    climate change will be determined by two things—how much warming CO2 causes and how much CO2 is emitted.” – Holman W. Jenkins, Jr., WSJ 72
  73. • Tape related energy consumption produces 87% less CO2 Energy

    Advantage of Tape - Based on 10 years, 10 PB, 35% annual growth https://tinyurl.com/y62yhxl9: 73
  74. • Reduced cost of energy contributes to 86% lower TCO

    for tape solution Energy Advantage of Tape - Based on LTO.org TCO Tool, includes servers, network connectivity, software and floor space 74
  75. 75 Agenda • 580 TB Tape Demo • Magnetic Particle

    Evolution • Areal Density Trend • Tape at Hyperscale • Tape vs. Ransomware • Greenest Form of Storage • Optimizing the Storage Strategy 75
  76. In Today’s World, your Storage Strategy is all about Optimization!

    76
  77. Storage Optimization – is all about tiering! Source: https://www.fujifilmusa.com/products/tape_data_storage/case_studies/pdf/Horison_Archival_Upheaval_2019.pdf Very

    High-performance Mission/Business Critical & Online Archive, Long-term Cloud Service Tier Data Classification SSD, HDD, Tape The Cloud uses all three! Tier 0 SSD Tier 1 HDD Tier 2 HDD, Tape Tier 3 Tape 60 to 80% of all data is archival! Non Mission Critical 77
  78. Storage Optimization Two-thirds of storage admins report that half of

    their total data stored is inactive. They will likely need to archive or migrate this data to a lower-cost tier. - Gartner’s 2020 Strategic Roadmap for Storage, July 2020 78
  79. In Today’s World, your Storage Strategy is all about Optimization!

    o But value of data changes over time… o Access frequency also changes over the data lifecycle… o Value of data is increasing so retention periods are longer! o Need to balance cost/TB and performance o Consider energy consumption and climate change! o The right data, in the right place, at the right time! 79
  80. I T P r e s s To u r,

    F e b r u a r y 4 t h , 2 0 2 1 Rich Gadomski, Head of Tape Evangelism F U JI F I LM R e co rdin g M e d i a, U. S . A , I n c . r g a d o m s k i @ f u j i f i l m . c o m Tape Technology Update Thank You! 80
  81. Q & A 81 FUJIFILM, VALUE FROM INNOVATION, BARIUM FERRITE,

    and FUJI XEROX, are the trademarks of FUJIFILM Corporation and its affiliates. Third party trademarks used herein are the property of their respective company owners. © Presentation 2020 FUJIFILM Corporation and its affiliates. All rights reserved.