FISU forum Taipei

Presentation about the eco-friendly organisation of the European Universities Games Rotterdam 2014 at the FISU forum in Taipei.

Transcript

1. Strategic planning for “eco-friendly” university sport FISU Forum 2012 Jarijn Nijkamp Marketing manager EUGames2014
2. European Universities Games Second edition - Rotterdam 2014 First edition - Cordoba 2012 10+ sports 12+ days 20+ side events 4000+ athletes 1000+ officials 1000+ volunteers
4. Sustainable “Sustainability is the long term maintenance of responsibility”
5. Be not so good... Sustainability marketing strategies Be good and scream about it Be good and be silent
6. Our strategy Sustainability is not our core business, our event is. It is our challenge to be as sustainable as possible. How do we do this? Find the right partners & make the right decisions
7. Environmental Social Economic Three aspects of sustainability:
8. Environmental
9. 55.000 kilos of dirty laundry Big impact on environment Transport and energy Catering and cleaning 6.000.000 travel kilometres 180.000 meals Quite a pile of empty beer cans 100.000 sport drinks Communication and branding Flyers, banners, flags and give aways
10. Transport partner
11. Transport partner
12. Energy partner
13. Catering partner Society, environment & health
14. Waste partner
15. Communication and branding From print to online
16. Social
17. Social Organising commitee Partner Students
18. Economic
19. Transforming business offices into student rooms Economic Co-operation of housing corporations with City Council
20. Fun factor Sustainable dancefloor
21. Suggestions & questions? www.eugames2014.eu jarijn.nijkamp@eugames2014.eu