want to keep 20% percent of that as profit. The advertiser would like you to try to hit a $5 CPA goal in terms of their cost. A conversion occurs when a student posts on the website. The advertiser does not want to spend money on students who have already posted on CampusRides, and only wants to show at most 4 impressions/day to each individual. The advertiser is interested in showing a different creative for each university. This campaign’s total budget is $10,000 for the Fall 2013 school term across all schools. The advertiser also requested not to display CampusRides ads on rival websites, and also not to show any ads at the beginning of the week. Thursday, July 25, 13