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Buy Side Presentation

JasonLi
July 25, 2013

Buy Side Presentation

JasonLi

July 25, 2013
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  1. Your advertiser, CampusRides.ca, is paying you $.50 CPM, and you

    want to keep 20% percent of that as profit. The advertiser would like you to try to hit a $5 CPA goal in terms of their cost. A conversion occurs when a student posts on the website. The advertiser does not want to spend money on students who have already posted on CampusRides, and only wants to show at most 4 impressions/day to each individual. The advertiser is interested in showing a different creative for each university. This campaign’s total budget is $10,000 for the Fall 2013 school term across all schools. The advertiser also requested not to display CampusRides ads on rival websites, and also not to show any ads at the beginning of the week. Thursday, July 25, 13
  2. Create Pixels - A conversion occurs when a student posts

    on the website. - The advertiser does not want to spend money on students who have already posted on CampusRides Thursday, July 25, 13
  3. Create Line Item - Name Fall 2013 - Set flight

    date Sept 1st - Dec 21st - Set lifetime budget of $10,000 - Set $0.50 CPM - Set creative frequency to 4/day Thursday, July 25, 13
  4. Create Campaign - Set campaign budget $2,000 for just 1

    university - Third party inventory - Inventory Quality - Do not serve on rival websites - Target Geography, apply Segment Pixel, apply Demographic settings - Do not show ads at beginning of week Thursday, July 25, 13