Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Win at Customer Service

How to Win at Customer Service

Some believe that the first thing a Customer Service Representative should do when they are dealing with an issue is empathize with their client. Emotions are key when it comes to empathy, so how can one, in a world where almost everything is done via text, empathize?

In this talk, Marc will go over five key factors that drive almost every customer to get to the point of reaching out, how to “read between the lines” of their issue, and determine the emotional elements involved so that you, as a service rep, can empathize with your customer and give them the type of support that will earn you years of customer loyalty.

With over 20 years of experience in supporting customers through various forms of text, Marc knows the strengths and weaknesses of the medium and will show you how to maximize the power at your fingertips to make your customers happy.

Marc Benzakein

March 18, 2018
Tweet

More Decks by Marc Benzakein

Other Decks in Business

Transcript

  1. @MarcBenzak @DesktopServer https://serverpress.com “When somebody says ‘you screwed me,’ it’s

    like someone is calling your baby ugly.” -Tony Perez, sucuri.net
  2. @MarcBenzak @DesktopServer https://serverpress.com ASK YOURSELF THESE 4 QUESTIONS • Is

    There Any Truth (Did We Screw Up)? • Am I Reacting Logically or Emotionally?
  3. @MarcBenzak @DesktopServer https://serverpress.com ASK YOURSELF THESE 4 QUESTIONS • Is

    There Any Truth (Did We Screw Up)? • Am I Reacting Logically or Emotionally? • What Are They REALLY Saying Between the Lines?
  4. @MarcBenzak @DesktopServer https://serverpress.com ASK YOURSELF THESE 4 QUESTIONS • Is

    There Any Truth (Did We Screw Up)? • Am I Reacting Logically or Emotionally? • What Are They REALLY Saying Between the Lines? • Are They REALLY Calling My Baby Ugly?
  5. @MarcBenzak @DesktopServer https://serverpress.com THE TOP 5 REASONS A CUSTOMER IS

    UPSET (According to Me) •Lack of Trust •Something Didn’t Go As Expected
  6. @MarcBenzak @DesktopServer https://serverpress.com THE TOP 5 REASONS A CUSTOMER IS

    UPSET (According to Me) •Lack of Trust •Something Didn’t Go As Expected •Pressure
  7. @MarcBenzak @DesktopServer https://serverpress.com THE TOP 5 REASONS A CUSTOMER IS

    UPSET (According to Me) •Lack of Trust •Something Didn’t Go As Expected •Pressure •Lack of Education or Information
  8. @MarcBenzak @DesktopServer https://serverpress.com THE TOP 5 REASONS A CUSTOMER IS

    UPSET (According to Me) •Lack of Trust •Something Didn’t Go As Expected •Pressure •Lack of Education or Information •Panic
  9. @MarcBenzak @DesktopServer https://serverpress.com Lack of Trust Lack of Trust Lack

    of Trust Panic Panic Lack of Trust Lack Education or Information Lack Education or Information Pressure
  10. @MarcBenzak @DesktopServer https://serverpress.com THINGS TO REMEMBER BEFORE ADDRESSING THE CUSTOMER

    •It’s a Team Effort • Not just with your co-workers, but also with your customer •YOUR Ego Doesn’t Count • But your company reputation does! •There is NO Place for Emotion • If you do not feel that you can remove emotion from your response, wait to respond or turn it over to someone else. •Don’t Take it Personally • And don’t get personal (It IS just business)
  11. @MarcBenzak @DesktopServer https://serverpress.com • Trust: Reminder, we are the experts

    • Trust: Reminder, we want you to join our team • Education: Please review the information we gave you
  12. @MarcBenzak @DesktopServer https://serverpress.com Trust: Starting to rebuild and work as

    a teammate Education: Recognition that he may not have all the answers