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From Product to Profit

From Product to Profit

Presentation at WordCamp Kansas City. This presentation covers that crucial step between conceptualizing your business and making your way toward profit.

Marc Benzakein

June 10, 2016
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  1. From Product to
    Profit
    Going From Conception to Profit
    @MarcBenzak
    @DesktopServer

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  2. @MarcBenzak
    @DesktopServer

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  3. @MarcBenzak
    @DesktopServer
    Does your business plan look like this?

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  4. @MarcBenzak
    @DesktopServer
    Answer:
    • Dad of two/Foster dad of six
    • Husband of One
    • Amateur (at best) photographer
    • Blogger at twotofive.us
    • Business Owner
    • Operations Manager, ServerPress,
    LLC
    • Nerd
    Question: I know I’m in a room with
    you. But who are you, exactly?

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  5. @MarcBenzak
    @DesktopServer
    Question
    Why should I listen to
    you?

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  6. @MarcBenzak
    @DesktopServer
    Answer
    Because I’ve screwed up
    A LOT

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  7. @MarcBenzak
    @DesktopServer
    Before we start. . . Ask yourself these questions:
    • Is your product or service needed/wanted?
    • How did you determine this?
    • Friends/Family?
    • Gut feeling?
    • Scratching your own itch?
    • Market Research?
    • Do you have the resources needed to produce the product?
    • Money
    • Time
    • Knowledge (or access to it)
    • Support from those who matter (Family/Friends)
    Phase 1

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  8. @MarcBenzak
    @DesktopServer
    Before You Take a Road Trip
    You Need to Map it Out (Phase 2)

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  9. @MarcBenzak
    @DesktopServer
    Marketing & Branding
    What’s the difference?
    • Marketing is about your message or what you have to
    offer
    • Branding is about who you are and what you do
    • You own your marketing
    • Your consumers and community own your brand

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  10. @MarcBenzak
    @DesktopServer
    Branding
    Professional/Company Branding
    What do you want people to think about when
    they think of your company?
    • What’s your specialty?
    • Low-Cost? (volume, volume, volume)
    • High-end?
    • Custom?
    • Accessible?
    • Fast?

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  11. @MarcBenzak
    @DesktopServer
    Branding
    Personal Branding
    What do you want people to think about when
    they think of YOU as a person?
    • Are you professional?
    • Are you knowledgeable?
    • Are you sociable?
    • Do you have integrity?
    • Are you generous?
    • Are you snooty?
    • Are you active in your community?

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  12. @MarcBenzak
    @DesktopServer
    Marketing
    • Who/What is your market?
    • How are you going to attack that market?
    • What is your marketing message?
    • Does your branding fit within your marketing?
    • What kind of support are you going to offer?

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  13. @MarcBenzak
    @DesktopServer
    ROAD TRIP!

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  14. @MarcBenzak
    @DesktopServer
    Traveling the Road
    Rules of the Road
    • Get a good bank/banker
    • Get a good accountant and/or book keeper
    • Get a good attorney
    • Have a Marketing Plan
    • Deliver on your promises
    • Communicate with your clients (ESPECIALLY if
    you cannot deliver on your promises)

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  15. @MarcBenzak
    @DesktopServer
    Road Guidelines

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  16. @MarcBenzak
    @DesktopServer
    Stay close to the speed limit
    (Hint: It’s not infinity)

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  17. @MarcBenzak
    @DesktopServer
    Focus on the road ahead
    Do one thing at a time (and do it well)

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  18. @MarcBenzak
    @DesktopServer
    Check your location often
    Brutally assess your progress

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  19. @MarcBenzak
    @DesktopServer
    Just because you *CAN* do something
    doesn’t mean you *SHOULD* do it

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  20. @MarcBenzak
    @DesktopServer
    Be aware of your surroundings
    • Stay up to speed on current technologies
    • Be aware of emerging technologies
    • Be aware of changing markets
    • Consider how these might affect you
    • Communicate with other experts in your field

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  21. @MarcBenzak
    @DesktopServer
    Be prepared for detours
    But work toward getting back to the
    main road

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  22. @MarcBenzak
    @DesktopServer
    Only look back
    Through the rear-view mirror

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  23. @MarcBenzak
    @DesktopServer
    Very few good decisions
    are made out of fear

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  24. @MarcBenzak
    @DesktopServer
    You’ve Arrived!
    Phase 3 (Profit)
    Now What?

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  25. @MarcBenzak
    @DesktopServer
    Things to consider
    Do you have an exit strategy?
    • Do this the rest of your life?
    • Sell or merge?
    • Expand your offerings?
    • Close up shop?
    • Go work for someone else?

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  26. @MarcBenzak
    @DesktopServer
    Marc lives in Milwaukee Wisconsin
    where he works with ServerPress, LLC,
    a company obsessed with saving time
    and improving the quality of life for
    their customers. He likes to spend as
    much free time as possible hanging out
    with his family and has been accused
    of goofing off from time to time.
    Twitter: @MarcBenzak
    Professional: http://www.serverpress.com
    Personal blog: http://twotofive.us
    Email: [email protected]
    WordPress: http://profiles.wordpress.org/marcbenzak
    https://speakerdeck.com/javaboy42/so-you-want-to-be-a-freelancer

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