• Lapis Re:LiGHTs • That Time I Got Reincarnated as a Slime • A Sister's All You Need • Monster Girl Doctor • The Ryuo's Work Is Never Done! Socialblade SG: #3 in top 250
own platform (free) Challenge: Available only in Singapore Brand C Advantage: Worldwide name in anime streaming Challenge: Limited titles per region Brand I Advantage: Anime streaming on its own platform Challenge: Limited titles on its platform Brand N Advantage: Widest lineup of anime titles Challenge: Needs a subscription to access library
Countries in Southeast Asia (conducted online) Respondents: 191 Majority of Participants: - 18-25 years old - Male - Philippine residents - Margin of Error: 7%
0.5% Singapore 0.5% Thailand Gender 76.4% Male 18.3% Female 4.2% Prefer not to say 0.5% Nonbinary 0.5% Attack Helicopter 58.6% Age Range 18-25 34.6% 26 above 6.8% 12-17
the following services available in your country? a. YouTube / Brand N / Other Legal Streaming Sites 3. Have you watched anime on the following YouTube channels? a. MUSE Asia / Ani-One 4. What is your impression of legal anime streaming on YouTube? 5. How satisfied are you watching legal anime on YouTube? 6. Will you support legal anime streaming through the YouTube platform?
own platform (free) Challenge: Available only in Singapore Crunchyroll Advantage: Worldwide name in anime streaming Challenge: Limited titles per region iflix Advantage: Anime streaming on its own platform Challenge: Limited titles on its platform Netflix Advantage: Widest lineup of anime titles Challenge: Needs a subscription to access library
is available in their country 78% of respondents watch anime on MUSE Asia / Ani- One YouTube channels * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Recap 3 out of 4 people who can access legal anime on YouTube watch there
Ani-One * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 1 in 4 people have not yet watched anime on both channels
YouTube? * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Praise (Positive Reaction) Concern (Negative Reaction) Suggestion Optimism Others Divided into Five Categories
YouTube? “It's provided anime enthusiasts a "better" way to watch anime. [...]” “Please give us more. We wouldn’t need to resort to illegal means if more anime were available to us.” “Better than I imagined, I thought there would be a week's worth of delay but they upload the episodes same day as it has been broadcasted in Japan. [...]” “[...] streaming in YouTube is very convenient to those people who don't have Wi-Fi or enough load (data package) to watch anime, [...]” “I feel safe from viruses” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
YouTube? “I kind of like it cause there are latest anime there, but not all of it, so I have to find other streaming sites same with old anime I wanted to watch.” “It is limited, not everything is aired on legal streaming services, hence the reason why I tend to go to illegal websites” “Should have been as big as KissAnime's catalog so we won't have a problem but eh...YouTube's COPPA and other sh*tty ToS and per-country content laws… ¯\_(ツ)_/¯” “They could be a good way to fight the piracy problem in SEA fandom. Normally, they don't really think that much about video quality as long as it's watchable. However, I'm not sure that this move is really that profitable for the distributor.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
YouTube? “Really good. A few more airing titles would be nice, but we're slowly getting there.” “Would be a good idea, but subtitles would be needed. Since YouTube removed community captions a few weeks ago, it means that the uploader needs to provide subtitles.” “[...] Hopefully they can find a good monetization model so it can be sustainable, like merchandising and such. It actually helps some anime to have a bigger audience reach and potential rather than buried in the seas of seasonal anime.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
YouTube? “[...] I would love to see what will happen next for MUSE & Ani-One to showcase more animés available on YouTube for Free (yes it’s obvious) in the future.” “The SEA region is rarely seen by licensees to broadcast anime, so we need someone (who can attract their attention) so we can watch anime legally. The arrival of legal anime on YouTube indicates that there is still hope for the SEA region to watch anime legally.” “This is actually a good move. Access has always been the reason behind the need of consumers for illegal access to animation shows. Hopefully, legal anime streaming can reduce the need for illegal sites.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
YouTube? “I am actually not aware, but if they do exist, I might stop watching on KissAnime. I don't need to enlarge my thing, KissAnime. Just give me my anime.” “It’s good because finally those who work in the anime industry will be compensated hopefully for the amount of task they do.” “Helps people who can't afford to pay on streaming websites. I can imagine (a part of) monetized videos from anime YouTube channel goes to the creator while some part goes to the uploader.” “I think it’s a great benefit that people can license these episodes and stream them. If I remember correctly, they are only available for a limited time so I think that is appropriate. It is similar to how some plays, concerts and other stuff are available for free at a certain time.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
YouTube? * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Praise (Positive Reaction) Concern (Negative Reaction) Suggestion Optimism Others 58.12% 16.23% 14.14% 6.28% 6.28%
Some of Japan’s animators are working on making classic, family-friendly anime available worldwide Monetization: Ad Revenue / Superchats / Super Stickers
jayagonoy
trafficbrain
ryomasumura
nttcom
tanichu
tsantalis
kingqwert
usaito
javiergs
haiinya
akifumi_wachi
joisino
kneath
iamctodd
samanthasiow
phodgson
lynnandtonic
garrettdimon
erikaheidi
geeforr
tanoku
aarron
zenorocha
