Case Studies on YouTube-based Anime Distribution Model in Southeast Asia

060f64875a37f6fb6639500a06ae9f8c?s=47 Jay Agonoy
September 27, 2020

Case Studies on YouTube-based Anime Distribution Model in Southeast Asia

Let's talk about the interesting case of two anime distributors in South East Asia which uses YouTube as a platform to stream anime legally.

Presented at KuroCon vol. 2, September 28, 2020.

http://kurocon.org

060f64875a37f6fb6639500a06ae9f8c?s=128

Jay Agonoy

September 27, 2020
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  1. Case Studies on YouTube-based Anime Distribution Model in Southeast Asia

    KuroCon vol. 2 | September 27, 2020 Jay Agonoy jayagonoy.xyz @JayAgonoy on Twitter anchor.fm/keepsakes
  2. To be discussed • The introduction of the YouTube-based legal

    anime streaming model in Southeast Asia • Viewer sentiments regarding this model • How this can be applied in other countries
  3. Background Aug 15: KissAnime is gone for good.

  4. Background Aug 15: KissAnime is gone for good. Stricter copyright

    laws in Japan by January 2021
  5. Background Aug 15: KissAnime is gone for good. Stricter copyright

    laws in Japan by January 2021
  6. Background Aug 15: KissAnime is gone for good. Stricter copyright

    laws in Japan by January 2021 Anime Fans: Where to watch then?
  7. The Challenge Viewers resort to clone sites

  8. The Challenge Viewers resort to clone sites How to drive

    anime fans to watch through legal means?
  9. The Challenge Viewers resort to clone sites How to drive

    anime fans to watch through legal means? How can the YouTube model help in decreasing patrons of anime piracy?
  10. Anime on YouTube MUSE Asia (June 2019)

  11. Anime on YouTube MUSE Asia (June 2019)

  12. Legal Anime streaming on YouTube MUSE Asia (June 2019) Ani-One

    (December 2019)
  13. Legal Anime streaming on YouTube MUSE Asia (June 2019) Ani-One

    (December 2019)
  14. MUSE Asia

  15. MUSE Asia

  16. MUSE Asia • Diary of our Days at the Breakwater

    • Lapis Re:LiGHTs • That Time I Got Reincarnated as a Slime • A Sister's All You Need • Monster Girl Doctor • The Ryuo's Work Is Never Done! Socialblade SG: #3 in top 250
  17. Ani-One

  18. Ani-One

  19. Ani-One • Astra Lost in Space • A Place Further

    than the Universe • Sakura Wars the Animation (2020) • Hinako Note Socialblade HK: #36 in top 250
  20. VS Other platforms Brand A Advantage: Anime streaming on its

    own platform (free) Challenge: Available only in Singapore Brand C Advantage: Worldwide name in anime streaming Challenge: Limited titles per region Brand I Advantage: Anime streaming on its own platform Challenge: Limited titles on its platform Brand N Advantage: Widest lineup of anime titles Challenge: Needs a subscription to access library
  21. Independent Survey Duration: September 11 to September 22, 2020 Location:

    Countries in Southeast Asia (conducted online) Respondents: 191 Majority of Participants: - 18-25 years old - Male - Philippine residents - Margin of Error: 7%
  22. Demographics 70.7% Country Philippines 26.2% Indonesia 7.9% Malaysia 1.6% Vietnam

    0.5% Singapore 0.5% Thailand Gender 76.4% Male 18.3% Female 4.2% Prefer not to say 0.5% Nonbinary 0.5% Attack Helicopter 58.6% Age Range 18-25 34.6% 26 above 6.8% 12-17
  23. Questions asked 1. Where do you watch anime? 2. Are

    the following services available in your country? a. YouTube / Brand N / Other Legal Streaming Sites 3. Have you watched anime on the following YouTube channels? a. MUSE Asia / Ani-One 4. What is your impression of legal anime streaming on YouTube? 5. How satisfied are you watching legal anime on YouTube? 6. Will you support legal anime streaming through the YouTube platform?
  24. VS Other platforms Aniplus Asia Advantage: Anime streaming on its

    own platform (free) Challenge: Available only in Singapore Crunchyroll Advantage: Worldwide name in anime streaming Challenge: Limited titles per region iflix Advantage: Anime streaming on its own platform Challenge: Limited titles on its platform Netflix Advantage: Widest lineup of anime titles Challenge: Needs a subscription to access library
  25. Where do you watch anime? Question 1

  26. 78% Watch anime on YouTube (MUSE Asia / Ani-One) *

    Results of an independent survey of 191 respondents from Sept. 11 to 22, 2020
  27. 47.1% Watch anime on Brand N * Results of an

    independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  28. 26.7% Watch anime on other legal streaming sites (Brand I,

    Brand C) * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  29. 67.5% Still watch anime on illegal streaming sites * Results

    of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  30. 78% Watch anime on YouTube (MUSE Asia / Ani-One) 67.5%

    Still watch anime on illegal streaming sites * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  31. Are the following services available in your country? Question 2

  32. 92.7% of respondents said that MUSE Asia / Ani-One on

    YouTube are available in their country * Results of an independent survey of 191 respondents from Sept. 11 to 22, 2020
  33. 72.3% of respondents said that Netflix is available in their

    country * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  34. 53.9% of respondents said that Other Legal Streaming sites (iflix,

    Crunchyroll) are available in their country * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  35. 92.7% of respondents said MUSE Asia / Ani-One on YouTube

    is available in their country 78% of respondents watch anime on MUSE Asia / Ani- One YouTube channels * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Recap 3 out of 4 people who can access legal anime on YouTube watch there
  36. Have you watched anime on the following YouTube channels? Question

    3
  37. 70.7% watch anime on MUSE Asia 53.9% watch anime on

    Ani-One * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 1 in 4 people have not yet watched anime on both channels
  38. What is your impression of legal anime streaming on YouTube?

    Question 4
  39. Q4. What is your impression of legal anime streaming on

    YouTube? * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Praise (Positive Reaction) Concern (Negative Reaction) Suggestion Optimism Others Divided into Five Categories
  40. Q4. What is your impression of legal anime streaming on

    YouTube? “It's provided anime enthusiasts a "better" way to watch anime. [...]” “Please give us more. We wouldn’t need to resort to illegal means if more anime were available to us.” “Better than I imagined, I thought there would be a week's worth of delay but they upload the episodes same day as it has been broadcasted in Japan. [...]” “[...] streaming in YouTube is very convenient to those people who don't have Wi-Fi or enough load (data package) to watch anime, [...]” “I feel safe from viruses” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
  41. Q4. What is your impression of legal anime streaming on

    YouTube? “I kind of like it cause there are latest anime there, but not all of it, so I have to find other streaming sites same with old anime I wanted to watch.” “It is limited, not everything is aired on legal streaming services, hence the reason why I tend to go to illegal websites” “Should have been as big as KissAnime's catalog so we won't have a problem but eh...YouTube's COPPA and other sh*tty ToS and per-country content laws… ¯\_(ツ)_/¯” “They could be a good way to fight the piracy problem in SEA fandom. Normally, they don't really think that much about video quality as long as it's watchable. However, I'm not sure that this move is really that profitable for the distributor.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
  42. Q4. What is your impression of legal anime streaming on

    YouTube? “Really good. A few more airing titles would be nice, but we're slowly getting there.” “Would be a good idea, but subtitles would be needed. Since YouTube removed community captions a few weeks ago, it means that the uploader needs to provide subtitles.” “[...] Hopefully they can find a good monetization model so it can be sustainable, like merchandising and such. It actually helps some anime to have a bigger audience reach and potential rather than buried in the seas of seasonal anime.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
  43. Q4. What is your impression of legal anime streaming on

    YouTube? “[...] I would love to see what will happen next for MUSE & Ani-One to showcase more animés available on YouTube for Free (yes it’s obvious) in the future.” “The SEA region is rarely seen by licensees to broadcast anime, so we need someone (who can attract their attention) so we can watch anime legally. The arrival of legal anime on YouTube indicates that there is still hope for the SEA region to watch anime legally.” “This is actually a good move. Access has always been the reason behind the need of consumers for illegal access to animation shows. Hopefully, legal anime streaming can reduce the need for illegal sites.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
  44. Q4. What is your impression of legal anime streaming on

    YouTube? “I am actually not aware, but if they do exist, I might stop watching on KissAnime. I don't need to enlarge my thing, KissAnime. Just give me my anime.” “It’s good because finally those who work in the anime industry will be compensated hopefully for the amount of task they do.” “Helps people who can't afford to pay on streaming websites. I can imagine (a part of) monetized videos from anime YouTube channel goes to the creator while some part goes to the uploader.” “I think it’s a great benefit that people can license these episodes and stream them. If I remember correctly, they are only available for a limited time so I think that is appropriate. It is similar to how some plays, concerts and other stuff are available for free at a certain time.” * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020. Responses are edited for brevity.
  45. Q4. What is your impression of legal anime streaming on

    YouTube? * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020 Praise (Positive Reaction) Concern (Negative Reaction) Suggestion Optimism Others 58.12% 16.23% 14.14% 6.28% 6.28%
  46. How satisfied are you watching legal anime on YouTube? Question

    5
  47. 14.66% Detractor (1-6) 34.03% Passive (7-8) 50.79% Promoter (9-10) Net

    Promoter Score * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  48. None
  49. Will you support legal anime streaming through the YouTube platform?

    Question 6
  50. 99.5% of respondents said they will support legal anime streaming

    through the YouTube platform * Results of an independent survey of 191 respondents in Southeast Asia from Sept. 11 to 22, 2020
  51. What’s next? The YouTube model works in mitigating anime piracy

  52. What’s next? The YouTube model works in mitigating anime piracy

    Some of Japan’s animators are working on making classic, family-friendly anime available worldwide
  53. What’s next? The YouTube model works in mitigating anime piracy

    Some of Japan’s animators are working on making classic, family-friendly anime available worldwide Monetization: Ad Revenue / Superchats / Super Stickers
  54. This is not a new thing GundamInfo

  55. Nostalgia GundamInfo Toei Tokusatsu World (Non-anime)

  56. Even on a Local Scale! Anime Club PH

  57. None
  58. There are still many opportunities for distributors to provide legit

    anime sources that people can enjoy and at the same time turn them away from piracy
  59. The ticket to the future is always open. Vash the

    Stampede, Trigun
  60. Thank you for watching! Enjoy KuroCon vol. 2! Jay Agonoy

    Blogger / Podcaster / Vlogger Holoslave #1333 jayagonoy.xyz youtube.com/JayAgonoy @JayAgonoy on Twitter anchor.fm/keepsakes