I presented the 12-slide version of this slide at #iBlog9 this afternoon and I am happy to share this with you - my colleagues said that this made people think.
• Writer for Deremoe.com
• Blogger for 4 years (or so)
• #iBlog attendee for three years (since
• Still a student
Deremoe.com is a website that aims to be the
destination for Opinion and Commentary for the
Otaku community in the Philippines.
LET’S TALK ABOUT:
• Information Redundancy
• Difference between this and Information
• What we should be aware of?
WHAT IS INFORMATION REDUNDANCY?
"Having the same
information in multiple
• Source: http://bluegartr.com.
WHAT IS THE DIFFERENCE?
• In the modern information age, information
overload is experienced as distracting and
unmanageable information such as email
spam, email notifications, instant
messages, Tweets and Facebook updates in
the context of the work environment.
 Hemp, P
. (2009, September). Death by information overload. Harvard Business Review, 87(9), 83-
89. Retrieved from http://hbr.org/.
INFORMATION REDUNDANCY IS WHEN A
POST IS DUPLICATED IN ANOTHER PLACE
INFORMATION OVERLOAD IS AN INSTANCE
WHEN YOU RECEIVE TOO MUCH
INFORMATION (TMI) THAN YOU CAN’T
THE EFFECT OF INFORMATION REDUNDANCY
An academic research paper published by the IEEE
Computer Society Press "suggests that increasing
redundancy in information access does not necessarily
compensate for personnel turnover, and may actually
decrease the rate of organizational learning and
(Karley, K. (1990). Coordinating the success: trading information redundancy for task
simplicity. Proceedings of the 23. Annual Hawaii International Conference on System Sciences (pp. 261 -
270 vol.4 ). Los Alamitos, Calif. [u.a.: IEEE Computer Society Press.) (Emphases mine)
I’VE NOTICED THAT…
• There are blogs (duh).
• There are lots of blogs talking about one
• There are lots of blogs that are sharing the
same content that they’re talking about.
• There are blogs that posts the press releases
of the same topic copied from the same
TOO MUCH POSTS WITH EQUALLY SAME
TOO MUCH INFORMATION
WTH, AM I READING THE SAME THING
OVER AND OVER AGAIN?
ARE WE ROBOTS?
Image: Dr Stephen Dann on
Flickr; CC BY-SA 2.0
WE ARE HUMANS.
Image: humanstatuebodyart (Eva Rinaldi) on Flickr; CC BY-SA 2.0
THIS NEEDS TO STOP.
WHAT CAN WE DO? (OR RATHER, WHAT WE DO)
• Read it (with understanding).
• Rephrase it to something different (as if you
are the one speaking, not them) – tell the
world what you understand about it.
● In addition, it’s okay to quote someone.
• Add flavor to it (so that readers can get the
human feel; optional).
• Reference the source for more information.
BENEFITS (ARE THERE ANY BENEFITS?)
• Avoids “walls of text”
• You’re putting in effort to say the same thing in your
own voice, thus you are trying to be unique – and in
most cases, that’s what readers appreciate.
• Since you’re linking back, you’re actually helping the
source to gain more visitors. This is helpful for those
who are running campaigns / causes.
• You can utilize your social platforms to share the
same message if the message is short / you have
nothing to say further.
• Don’t force yourself to say it if it’s really not your
urge to say so.
• If you’re in a team, you can ask them for second
IN THE END, IT’S YOUR CALL TO AVOID
(BUT WE WILL APPRECIATE IF YOU DO.)
"You really have to bring something
unique to the table in order to
- Patrick Macias, as interviewed by
@assortex on Twitter