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Sharing Beyond Your Blog

Jay Agonoy
September 02, 2017

Sharing Beyond Your Blog

Presented at iBlog 13 held last Saturday, September 2, 2017 at the Malcolm Theater, UP College of Law, Diliman, Quezon City.

Jay Agonoy

September 02, 2017
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Transcript

  1. Sharing Beyond
    Your Blog
    Jay Agonoy
    @jayagonoy

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  2. The person in
    Question
     New in the blogging
    industry
     Wants to have his/her
    blog gain traction
     Doesn’t want to
    participate in affiliate
    marketing yet

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  3. How to Share Your
    Content Beyond
    Your Blog

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  4. Let’s analyze
     What is our blog’s
    scope/niche?
     What are our audience’s
    demographics?
     Where do people go to
    check out info?
     How do they consume
    info?
     How do they respond?
     Are there any platforms
    related to the niche we are
    talking about?

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  5. Mindmap
    Your Blog
    Topic 1
    Audience 1
    Topic 2
    Audience 2
    Topic 3
    Audience 3

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  6. Ways to Know
     Conduct a Readers’
    Survey
     Research your own
    data

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  7. Demographics
    33%
    64%
    Sample Audience Gender in
    %
    Male Female
    50%
    30%
    20%
    Sample Audience Age in %
    18-21 22-25 26-30
    0%
    10%
    20%
    30%
    40%
    50%
    60%
    Male Female
    Sample Audience
    Demographics in %
    Text Video Audio

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  8. Reactions
     Blog Comments
     Comments Section on
    Facebook and/or Reddit
    Tweets on Twitter
    For starters, you need to have
    someone react to your content, or
    else you will not know if they are
    actually getting your attention

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  9. Video or Audio?
    VLOGS (OR ANY VIDEO
    CONTENT IN PARTICULAR)
     People love to watch videos
     People love to record/make
    their own videos
     Short attention spans
    PODCASTS (ON-DEMAND RADIO)
    Ideal for listening while
    in commute

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  10. Food Fashion
    Tech Politics

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  11. Conclusion
     Data and Analytics
    are important
     You will need time
    and patience
     Think of your readers,
    especially if you are
    extending your
    content to them.
     Be responsible and
    vigilant.

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  12. Thank You!
    Jay Agonoy
    +63 919 366 9536
    [email protected]
    @jayagonoy on Twitter

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