Sharing Beyond Your Blog

Presented at iBlog 13 held last Saturday, September 2, 2017 at the Malcolm Theater, UP College of Law, Diliman, Quezon City.

Transcript

1. Sharing Beyond
   Your Blog
   Jay Agonoy
   @jayagonoy
   

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2. The person in
   Question
    New in the blogging
   industry
    Wants to have his/her
   blog gain traction
    Doesn’t want to
   participate in affiliate
   marketing yet
   

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3. How to Share Your
   Content Beyond
   Your Blog
   

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4. Let’s analyze
    What is our blog’s
   scope/niche?
    What are our audience’s
   demographics?
    Where do people go to
   check out info?
    How do they consume
   info?
    How do they respond?
    Are there any platforms
   related to the niche we are
   talking about?
   

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5. Mindmap
   Your Blog
   Topic 1
   Audience 1
   Topic 2
   Audience 2
   Topic 3
   Audience 3
   

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6. Ways to Know
    Conduct a Readers’
   Survey
    Research your own
   data
   

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7. Demographics
   33%
   64%
   Sample Audience Gender in
   %
   Male Female
   50%
   30%
   20%
   Sample Audience Age in %
   18-21 22-25 26-30
   0%
   10%
   20%
   30%
   40%
   50%
   60%
   Male Female
   Sample Audience
   Demographics in %
   Text Video Audio
   

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8. Reactions
    Blog Comments
    Comments Section on
   Facebook and/or Reddit
   Tweets on Twitter
   For starters, you need to have
   someone react to your content, or
   else you will not know if they are
   actually getting your attention
   

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9. Video or Audio?
   VLOGS (OR ANY VIDEO
   CONTENT IN PARTICULAR)
    People love to watch videos
    People love to record/make
   their own videos
    Short attention spans
   PODCASTS (ON-DEMAND RADIO)
   Ideal for listening while
   in commute
   

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10. Food Fashion
    Tech Politics
    

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11. Conclusion
     Data and Analytics
    are important
     You will need time
    and patience
     Think of your readers,
    especially if you are
    extending your
    content to them.
     Be responsible and
    vigilant.
    

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12. Thank You!
    Jay Agonoy
    +63 919 366 9536
    hello@jayagonoy.xyz
    @jayagonoy on Twitter
    

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