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Design for Success - Fundamentals that Build Brand

Design for Success - Fundamentals that Build Brand

Talk from Digital Summit 2012 in Atlanta, GA

878d748403126c4fc92e87e30c4764d0?s=128

J Cornelius

May 09, 2012
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Transcript

  1. Designing for Success Fundamentals that build brand Digital Summit 2012

    - Atlanta, GA
  2. @jc #dsum12 Hi. I’m J. jcornelius.com

  3. Designing for Success

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  13. What is Design?

  14. object, agent, goals, environment, components, requirements, constraints, site you user

    desire web tools & code client time & money
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  16. Form follows Function

  17. Form vs. Function

  18. Beauty vs. Usability Form vs. Function

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  20. Great design creates usability. Design without usability is just art.”

  21. Okay

  22. Good

  23. Great

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  28. Reducing Friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/

  29. What is a Brand?

  30. Mesopotamian Bottle Cap ~3000 B.C. Image Credit: http://www.freerepublic.com/focus/f-news/2007447/posts

  31. Image Credit: http://adsoftheworld.com/media/print/faber_castell_permanent_marker_cattle?size=_original

  32. Image Credit: http://yourchilltime.blogspot.com/2010/12/good-old-times-road-runner.html

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  34. A brand sits at the intersection of what a company

    does, and how the consumer feels about it.
  35. ACME

  36. YOU ACME

  37. YOU ACME

  38. YOU FRIEND FRIEND

  39. YOU ACME FRIEND FRIEND

  40. Understanding what people want and designing things that inspire them

    is the most powerful way to achieve business goals.
  41. Beyond the Brand

  42. Emotion

  43. Emotion

  44. Emotion

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  46. 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html

  47. Loading: 70% complete...

  48. No amount of design can fix a lousy experience.

  49. Design all the Things

  50. “Art communicates feelings. Design solves a problem.”

  51. Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2

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  53. Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance

  54. Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness

  55. Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth

  56. energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/

  57. Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity

  58. “33”

  59. appearance distinctiveness depth energy humanity “33”

  60. appearance distinctiveness depth energy humanity “33” }emotional framework

  61. Mechanics of good Design

  62. Fitt’s Law SEARCH Hard to click SEARCH Easy to click

  63. Which 5 points on a screen are the easiest to

    click?
  64. TOP LEFT TOP RIGHT BOTTOM RIGHT BOTTOM LEFT WHEREVER THE

    CURSOR IS
  65. Hick’s Law GOOSE DUCK DUCK DUCK DUCK DUCK DUCK DUCK

    DUCK DUCK DUCK GOOSE DUCK DUCK DUCK DUCK DUCK DUCK
  66. Consistency ⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇ ⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚉⚇⚇ ⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇ ⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇⚇

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  71. “It’s not enough for our websites to be usable. They

    need to be human.” ~ Aarron Walter
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  73. Design on the Web

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  87. Good design must be defined by appropriateness to audience and

    goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.” ~ Drew Davies “
  88. Business owners need to realize that their design is a

    reflection of their business even if it is not intentional. If you don’t care about your design then your design is telling people that you don’t care about your business.” ~ Marco Suarez “
  89. Thanks! Download: @jc #dsum12