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Mobile Commerce Mistakes

878d748403126c4fc92e87e30c4764d0?s=47 J Cornelius
August 20, 2013

Mobile Commerce Mistakes

It's all about respect. Mobile commerce is about delivering easy to read and understand information as quickly and seamlessly as possible. Remove all the barriers to taking action, and make it easy for people to get what they're looking for.

878d748403126c4fc92e87e30c4764d0?s=128

J Cornelius

August 20, 2013
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Transcript

  1. Mobile Commerce Mistakes

  2. WHY YOU SHOULD CARE 0% 25% 50% 75% 100% 2005

    2013 Smartphone market share up 17 times in past 6 years. Smartphones Feature Phones 88%
  3. 25,000K 50,000K 75,000K 100,000K 125,000K 150,000K 1 2 3 4

    5 6 7 8 9 10 iPod iPhone iPad WHY YOU SHOULD CARE Cumulative quarterly units shipped after launch
  4. 0% 5% 10% 15% 20% 25% 30% 2008 2009 2010

    2011 2012 2013E 2014E 27% 20% 15% 10% 6% 2.4% 0.9% Mobile traffic as % of global Internet Traffic. WHY YOU SHOULD CARE
  5. 6% 2010 2010 Desktop 24% 2012 % of Black Friday

    sales WHY YOU SHOULD CARE
  6. Respect the Clock

  7. Source: blog.kissmetrics.com/loading-time/ A 1 second delay in page response can

    reduce conversion by 7%
  8. expect pages to load in 2 seconds. leave if it

    takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52% expect pages to load in 2 seconds. leave if it takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52%
  9. DISCTRACTIONS ARE EVERYWHERE

  10. None
  11. 1) Minimize load time. 2) Keep people signed in. 3)

    Trim the fat.
  12. Life moves pretty fast.

  13. Respect the Finger

  14. None
  15. Fitt’s Law SEARCH Hard to click SEARCH Easy to click

  16. Don’t break the experience.

  17. There is no mouse. Hover doesn’t exist.

  18. Respect the Code

  19. <input type=“tel”> <input type=“email”>

  20. None
  21. Respect the Screen

  22. 48% of people say they’ve left a website that had

    a product they wanted...
  23. Hick’s Law GOOSE DUCK DUCK DUCK DUCK DUCK DUCK DUCK

    DUCK DUCK DUCK GOOSE DUCK DUCK DUCK DUCK DUCK DUCK
  24. 3 things at a time.

  25. Respect the Community

  26. Word of mouth is the most powerful force in marketing.

  27. Impulse purchases are up 117%

  28. Make it easy.

  29. Respect the Process

  30. Underkill it.

  31. None
  32. Respect the Clock Respect the Finger Respect the Code Respect

    the Screen Respect the Community Respect the Process
  33. Thanks! jcornelius.com ninelabs.com @jc @ninelabs http://jc.cm/mcomm-mistakes