Mobile Commerce Mistakes

It's all about respect. Mobile commerce is about delivering easy to read and understand information as quickly and seamlessly as possible. Remove all the barriers to taking action, and make it easy for people to get what they're looking for.

Transcript

1. Mobile Commerce Mistakes
2. WHY YOU SHOULD CARE 0% 25% 50% 75% 100% 2005 2013 Smartphone market share up 17 times in past 6 years. Smartphones Feature Phones 88%
3. 25,000K 50,000K 75,000K 100,000K 125,000K 150,000K 1 2 3 4 5 6 7 8 9 10 iPod iPhone iPad WHY YOU SHOULD CARE Cumulative quarterly units shipped after launch
4. 0% 5% 10% 15% 20% 25% 30% 2008 2009 2010 2011 2012 2013E 2014E 27% 20% 15% 10% 6% 2.4% 0.9% Mobile traffic as % of global Internet Traffic. WHY YOU SHOULD CARE
5. 6% 2010 2010 Desktop 24% 2012 % of Black Friday sales WHY YOU SHOULD CARE
6. Respect the Clock
7. Source: blog.kissmetrics.com/loading-time/ A 1 second delay in page response can reduce conversion by 7%
8. expect pages to load in 2 seconds. leave if it takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52% expect pages to load in 2 seconds. leave if it takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52%
9. DISCTRACTIONS ARE EVERYWHERE
11. 1) Minimize load time. 2) Keep people signed in. 3) Trim the fat.
12. Life moves pretty fast.
13. Respect the Finger
15. Fitt’s Law SEARCH Hard to click SEARCH Easy to click
16. Don’t break the experience.
17. There is no mouse. Hover doesn’t exist.
18. Respect the Code
19. <input type=“tel”> <input type=“email”>
21. Respect the Screen
22. 48% of people say they’ve left a website that had a product they wanted...
23. Hick’s Law GOOSE DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK GOOSE DUCK DUCK DUCK DUCK DUCK DUCK
24. 3 things at a time.
25. Respect the Community
26. Word of mouth is the most powerful force in marketing.
27. Impulse purchases are up 117%
28. Make it easy.
29. Respect the Process
30. Underkill it.
32. Respect the Clock Respect the Finger Respect the Code Respect the Screen Respect the Community Respect the Process
33. Thanks! jcornelius.com ninelabs.com @jc @ninelabs http://jc.cm/mcomm-mistakes