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Digital Fluency and User Experience

878d748403126c4fc92e87e30c4764d0?s=47 J Cornelius
September 25, 2014

Digital Fluency and User Experience

People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. The digital landscape has much to be explored.

In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before. We'll look at some of the psychology behind how fluency influences judgement and perception, and how we can approach experience design to build meaningful connections with the people who use our creations.

878d748403126c4fc92e87e30c4764d0?s=128

J Cornelius

September 25, 2014
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Transcript

  1. J Cornelius // @jc Web Visions // Chicago // September

    2014 & Digital Fluency User Experience Wednesday, October 1,
  2. Wednesday, October 1,

  3. Wednesday, October 1,

  4. Wednesday, October 1,

  5. http://motherboard.vice.com/blog/this-is-most-detailed-picture-internet-ever Wednesday, October 1,

  6. Wednesday, October 1,

  7. phonology vocabulary syntax Wednesday, October 1,

  8. expression comprehension Wednesday, October 1,

  9. communicative competence processing fluency Wednesday, October 1,

  10. The brown ___ is in the pasture. Wednesday, October 1,

  11. The brown ____ are in the pasture. Wednesday, October 1,

  12. aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer waht

    odrer the lterets in a wrod are in, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae. Wednesday, October 1,
  13. Wednesday, October 1,

  14. LOL BTW ROFLMAO BRB Wednesday, October 1,

  15. I haven’t seen her in a hot minute. Wednesday, October

    1,
  16. mma d rstrnt @ 9 Wednesday, October 1,

  17. https://www.flickr.com/photos/cuellar/4670777817/ Wednesday, October 1,

  18. Wednesday, October 1,

  19. OOPS! Wednesday, October 1,

  20. Wednesday, October 1,

  21. a digital pidgin Wednesday, October 1,

  22. predictability Wednesday, October 1,

  23. predictability Does it do what you think it will do?

    Wednesday, October 1,
  24. discoverability Wednesday, October 1,

  25. discoverability Can you figure it out? Is it intuitive? Wednesday,

    October 1,
  26. learnability Wednesday, October 1,

  27. learnability Does it teach you how to use it? Wednesday,

    October 1,
  28. simplicity Wednesday, October 1,

  29. simplicity Are there unnecessary things? Wednesday, October 1,

  30. efficiency Wednesday, October 1,

  31. efficiency How much time/effort does it take? Wednesday, October 1,

  32. memorability Wednesday, October 1,

  33. memorability Can you remember how to use it later? Wednesday,

    October 1,
  34. Wednesday, October 1,

  35. predictable discoverable learnable simple efficient memorable Wednesday, October 1,

  36. Wednesday, October 1,

  37. Wednesday, October 1,

  38. Wednesday, October 1,

  39. Wednesday, October 1,

  40. four stages of competence Wednesday, October 1,

  41. unconscious incompetence you don’t know what you don’t know Wednesday,

    October 1,
  42. conscious incompetence you know what you don’t know Wednesday, October

    1,
  43. conscious competence you know what you know Wednesday, October 1,

  44. unconscious competence you just know Wednesday, October 1,

  45. Wednesday, October 1,

  46. Wednesday, October 1,

  47. Wednesday, October 1,

  48. “Our knowledge has cursed us.” Wednesday, October 1,

  49. Wednesday, October 1,

  50. Wednesday, October 1,

  51. Wednesday, October 1,

  52. It’s a visual language. Wednesday, October 1,

  53. order : complexity Wednesday, October 1,

  54. order : complexity O = V + E + R

    + HV – F Wednesday, October 1,
  55. Wednesday, October 1,

  56. Wednesday, October 1,

  57. Wednesday, October 1,

  58. Tzigstad is a city in Ukraine. ChiRchIq , is A

    ciTyin. -UzbeKisTAn Wednesday, October 1,
  59. Aesthetically pleasing things are more likely to be considered true.

    Wednesday, October 1,
  60. Our senses engage our emotions. Wednesday, October 1,

  61. & Our senses engage our emotions. Our emotions influence our

    behavior. Wednesday, October 1,
  62. Wednesday, October 1,

  63. http://jc.cm/stockfluency Wednesday, October 1,

  64. http://jc.cm/stockfluency Wednesday, October 1,

  65. Not just what we say, but how. Wednesday, October 1,

  66. Wednesday, October 1,

  67. Wednesday, October 1,

  68. © Jess McMullin Wednesday, October 1,

  69. TRIGGER Wednesday, October 1,

  70. EXPECTATION Wednesday, October 1,

  71. PROXIMITY Wednesday, October 1,

  72. AWARENESS Wednesday, October 1,

  73. CONNECTION Wednesday, October 1,

  74. ACTION Wednesday, October 1,

  75. RESPONSE Wednesday, October 1,

  76. EVALUATION Wednesday, October 1,

  77. © Jess McMullin Wednesday, October 1,

  78. Wednesday, October 1,

  79. familiarity bias Wednesday, October 1,

  80. contrast Wednesday, October 1,

  81. grouping Wednesday, October 1,

  82. proximity proximity Wednesday, October 1,

  83. connectedness connectedness Wednesday, October 1,

  84. sequencing Wednesday, October 1,

  85. need for certainty need for certainty Wednesday, October 1,

  86. Let’s get real. Wednesday, October 1,

  87. Wednesday, October 1,

  88. Links Go Buttons Do Wednesday, October 1,

  89. Wednesday, October 1,

  90. Wednesday, October 1,

  91. Menu Wednesday, October 1,

  92. Wednesday, October 1,

  93. Menu Wednesday, October 1,

  94. Menu Wednesday, October 1,

  95. Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

  96. 2.4% --- Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

  97. 2.4% --- 1.9% -22.2% Menu Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,

  98. 2.4% --- 1.9% -22.2% Menu Menu 2.6% +5.7% Source: http://exisweb.net/mobile-menu-abtest

    Wednesday, October 1,
  99. 2.4% --- 1.9% -22.2% Menu Menu 2.6% +5.7% Menu 2.7%

    +12.9% Source: http://exisweb.net/mobile-menu-abtest Wednesday, October 1,
  100. YAY! Wednesday, October 1,

  101. Wednesday, October 1,

  102. Wednesday, October 1,

  103. Wednesday, October 1,

  104. Wednesday, October 1,

  105. Wednesday, October 1,

  106. Wednesday, October 1,

  107. Wednesday, October 1,

  108. Wednesday, October 1,

  109. Wednesday, October 1,

  110. Wednesday, October 1,

  111. Wednesday, October 1,

  112. Wednesday, October 1,

  113. context where conversations happen Wednesday, October 1,

  114. Wednesday, October 1,

  115. Wednesday, October 1,

  116. Wednesday, October 1,

  117. Wednesday, October 1,

  118. Wednesday, October 1,

  119. We live in a multi-device world. Credit: Brad Frost Wednesday,

    October 1,
  120. We live in a multi-device world. Credit: Brad Frost Wednesday,

    October 1,
  121. Wednesday, October 1,

  122. Wednesday, October 1,

  123. MEANWHILE, AT STARBUCKS Wednesday, October 1,

  124. DON’T LET THIS BE YOU. Wednesday, October 1,

  125. SHIFT YOUR PERSPECTIVE. Wednesday, October 1,

  126. Wednesday, October 1,

  127. Wednesday, October 1,

  128. fluency Wednesday, October 1,

  129. Thanks! jcornelius.com/fluency Let’s talk: @jc Wednesday, October 1,