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Design, Experience, Startups
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J Cornelius
June 25, 2013
Design
3
160
Design, Experience, Startups
A short presentation given as part of the Hypepotamus Summer Startup Academy.
J Cornelius
June 25, 2013
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Transcript
Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs
#startupacademy
Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy What is Design?
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy object agent goals environment components requirements constraints ➟ product or service ➟ you ➟ user desire ➟ internet ➟ tools & code ➟ market ➟ time & money
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Form follows Function
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Beauty vs. Usability Form vs. Function
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Great design creates usability. Without usability it’s just art.
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Art communicates feelings. Design solves a problem.
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Okay
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Better
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Great
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Design is reducing friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy What is a Brand?
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy A brand is what sits at the intersection of what a company does, and how the user feels about it.
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy ACME
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy YOU ACME
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy YOU ACME
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy YOU FRIEND FRIEND
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy YOU ACME FRIEND FRIEND
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Understanding what people want and designing things that inspire them is the most powerful way to achieve business goals.
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy What do they want?
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Emotion
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy No amount of design can fix a lousy experience.
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2 Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Mystique
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy }emotional framework appearance distinctiveness depth energy humanity mystique
Hypepotamus Summer Startup Academy – J Cornelius – @jc –
#startupacademy Life’s too short to build something nobody wants. – Ash Maurya –
Thanks. jcornelius.com ninelabs.com @jc @ninelabs