Design, Experience, Startups

Transcript

1. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

   #startupacademy

2. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

   #startupacademy

3. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy What is Design?

4. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy object agent goals environment components requirements constraints ➟ product or service ➟ you ➟ user desire ➟ internet ➟ tools & code ➟ market ➟ time & money

5. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy

6. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy Form follows Function

7. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy Beauty vs. Usability Form vs. Function

8. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy Great design creates usability. Without usability it’s just art.

9. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

   #startupacademy Art communicates feelings. Design solves a problem.

10. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Okay

11. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Better

12. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Great

13. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

14. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

15. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

16. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Design is reducing friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/

17. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What is a Brand?

18. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy A brand is what sits at the intersection of what a company does, and how the user feels about it.

19. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy ACME

20. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME

21. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME

22. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU FRIEND FRIEND

23. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME FRIEND FRIEND

24. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Understanding what people want and designing things that inspire them is the most powerful way to achieve business goals.

25. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What do they want?

26. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Emotion

27. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

28. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html

29. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy No amount of design can fix a lousy experience.

30. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2 Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy

31. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance

32. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness

33. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy

34. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/

35. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity

36. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Mystique

37. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy }emotional framework appearance distinctiveness depth energy humanity mystique

38. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Life’s too short to build something nobody wants. – Ash Maurya –

39. Thanks. jcornelius.com ninelabs.com @jc @ninelabs