Design, Experience, Startups

A short presentation given as part of the Hypepotamus Summer Startup Academy.

Transcript

1. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs #startupacademy
2. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs #startupacademy
3. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy What is Design?
4. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy object agent goals environment components requirements constraints ➟ product or service ➟ you ➟ user desire ➟ internet ➟ tools & code ➟ market ➟ time & money
5. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
6. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Form follows Function
7. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Beauty vs. Usability Form vs. Function
8. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Great design creates usability. Without usability it’s just art.
9. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Art communicates feelings. Design solves a problem.
10. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Okay
11. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Better
12. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Great
13. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
14. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
15. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
16. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Design is reducing friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/
17. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy What is a Brand?
18. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy A brand is what sits at the intersection of what a company does, and how the user feels about it.
19. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy ACME
20. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy YOU ACME
21. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy YOU ACME
22. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy YOU FRIEND FRIEND
23. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy YOU ACME FRIEND FRIEND
24. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Understanding what people want and designing things that inspire them is the most powerful way to achieve business goals.
25. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy What do they want?
26. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Emotion
27. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
28. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html
29. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy No amount of design can fix a lousy experience.
30. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2 Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
31. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance
32. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness
33. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
34. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/
35. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity
36. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Mystique
37. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy }emotional framework appearance distinctiveness depth energy humanity mystique
38. Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy Life’s too short to build something nobody wants. – Ash Maurya –
39. Thanks. jcornelius.com ninelabs.com @jc @ninelabs