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Design, Experience, Startups

878d748403126c4fc92e87e30c4764d0?s=47 J Cornelius
June 25, 2013

Design, Experience, Startups

A short presentation given as part of the Hypepotamus Summer Startup Academy.

878d748403126c4fc92e87e30c4764d0?s=128

J Cornelius

June 25, 2013
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Transcript

  1. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

    #startupacademy
  2. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

    #startupacademy
  3. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What is Design?
  4. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy object agent goals environment components requirements constraints ➟ product or service ➟ you ➟ user desire ➟ internet ➟ tools & code ➟ market ➟ time & money
  5. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy
  6. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Form follows Function
  7. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Beauty vs. Usability Form vs. Function
  8. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Great design creates usability. Without usability it’s just art.
  9. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Art communicates feelings. Design solves a problem.
  10. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Okay
  11. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Better
  12. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Great
  13. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy
  14. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy
  15. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy
  16. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Design is reducing friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/
  17. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What is a Brand?
  18. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy A brand is what sits at the intersection of what a company does, and how the user feels about it.
  19. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy ACME
  20. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME
  21. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME
  22. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU FRIEND FRIEND
  23. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME FRIEND FRIEND
  24. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Understanding what people want and designing things that inspire them is the most powerful way to achieve business goals.
  25. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What do they want?
  26. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Emotion
  27. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy
  28. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html
  29. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy No amount of design can fix a lousy experience.
  30. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2 Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
  31. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance
  32. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness
  33. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
  34. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/
  35. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity
  36. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Mystique
  37. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy }emotional framework appearance distinctiveness depth energy humanity mystique
  38. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Life’s too short to build something nobody wants. – Ash Maurya –
  39. Thanks. jcornelius.com ninelabs.com @jc @ninelabs