Designing things to solve human problems means understanding our cognitive biases and talking to real humans. This talk will show you some common pitfalls and discusses tools that help uncover what the humans you're designing for really want.
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assumptions have we made about customers & their world? Hypotheses: If we do _______, then ___% of people will do _______. Experiments: Description: Metrics: Results: What did we learn? What will we do next?