An introduction to why you need to validate your product ideas and provides an overview of Design Sprints that are used at Google Ventures and other leading product companies.
or managed agile teams for 12 years My experience is in Extreme Programming and Scrum Discovered Agile after reading Kent Beck’s XP Explained book in 2004 Started the Nashville Agile Users Group in 2007 agile background
identified a job-to-be-done with our product? Do our customers want to hire our product? Have we validated our product idea with real customers? Do we have product / market fit?
a Sprint A very focused, highly collaborative 5-day session with your team ideating your “big” product goal, building a prototype, and culminating in real testing with real, potential customers on Friday
should take a product idea to the next steps of actually building it Why use a Sprint? % When you need to get a project moving again Validate an important decision
that are available whenever you need something moved no matter how big or small. Reimagine how a thermostat can interact with a home. Offer a hotel-like experience to travelers for half the cost. LONG TERM GOALS
“What assumptions are lurking around our goal?” “If a year from now we fail - what could’ve caused it?” “To meet our long-term goal - what needs to be true?”
discover our product? Can we find people willing to help move a customer at a moments notice? Will our customers feel safe letting people they’ve never met move their things? SPRINT QUESTIONS
web for movers Find Us on Web Workers See ad to get paid to move Check Pricing Check Availability Check Safety Hire us to move their stuff Decide if pay is adequate Apply to be a mover Customer Service Vet potential movers Approve workers for jobs Wait for vetting Pick up moving jobs
how we will be able to quickly do background checks on all the potential movers who’ll work for us. HMW … find an external vendor that can provide real time background checks… Taking Notes with Experts
web for movers Find Us on Web Workers See ad to get paid to move Check Pricing Check Availability Check Safety Hire us to move their stuff Decide if pay is adequate Apply to be a mover Customer Service Vet potential movers Approve workers for jobs Wait for vetting Pick up moving jobs I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks Add HMW Notes
% The Decider now has to make the call on the target of our map to move forward with. If Decider wants they can do a straw poll with sprint team. Ultimately it comes down to their decision.
web for movers Find Us on Web Workers See ad to get paid to move Check Pricing Check Availability Check Safety Hire us to move their stuff Decide if pay is adequate Apply to be a mover Customer Service Vet potential movers Approve workers for jobs Wait for vetting Pick up moving jobs I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks I’m not sure how we will be ble to quickly do background checks Pick Your Target
The team individually looks for inspiring products and services that they like Products can be in the same domain or in different ones. Inspiration is everywhere. Ask questions and take notes! Put them up on the whiteboard for later Lightning Rounds - each team members walks everyone through their favorite 1 or 2 products
Sketch by yourself! This is not group brainstorming. You should be sketching off of the target the Decider selected from the team’s map. Review everything the team’s got on the whiteboards before you start sketching.
Step 1 % Team members put dot stickers on the parts of the sketches that you like. All team members review them silently Facilitator gets them up on wall.
Start your storyboard upstream to make it realistic Storyboard enough detail so it’s self explanatory for customer testing Use the Decider’s favorite sketches (dot voted)
for the surface % Get the surface right first! Surface of your product is where your customers interact with you Get it wrong - technology doesn’t matter
weather, small talk, etc. Reassure them that we want their feedback, that it’s important, and to be honest. Also indicate you are impartial to the solution. Step 1 “friendly welcome”
to start the test Introduce the tasks to accomplish in prototype Ask a ton of questions (open-ended) Let them know that some things may not work quite right in the prototype Step 3 “introduce the prototype”
product compare with what you do now?” “What did you like about the product?” “What did you not like?” “How would you describe the product to a friend?” Step 5 “quick debrief”
% Look for patterns Review all of the feedback your team captured. Watch back video if needed. Did we answer our sprint questions? Validate our big goal? The interview tasks were achieved?
Decision Our customers got it and we’re confident in moving forward! MOVE TO BUILD We had good feedback but tweaks need to be made REWORK & TEST The feedback was poor and significant change or pivot is needed. STOP or PIVOT
validate our long-term goal in days We don’t want to commit to cost & time of building the real product yet We believe in high performing teams ability to ideate together We want a higher probability of success with our products. Why Sprints?