Learning LinkedIn

Walk you through the steps to improve your LinkedIn Profile.

Transcript

1. Let’s Learn LinkedIn 11/25/2012
2. 2 2 2 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com About Jeff Tincher Internet Marketing Consultant, specializing in Social Media Marketing and Paid Search Management, for a handful of clients ranging from e-commerce to health & wellness, to home improvement to finance. Founder of the Chester County Marketing Group and 610 Digital, an Interactive Marketing company providing Online Marketing, Social Media, Email Marketing and Paid Search services to the Greater Philadelphia area. Husband, Dad of 2, youth soccer coach. @JeffTincher http://linkd.in/TinchLI Fb.com/JeffTincherConsulting
3. 3 3 • Maximize your Profile – Titles, keywords, descriptions – Endorsements – Recommendations • How to Search Effectively • Using LinkedIn Tags 3 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com LinkedIn “Profile 101”
4. 4 4 4 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com How to Improve Your Profile • Click on the Profile link and then you’ll see the improve your Profile button. • Gauge how “complete” your profile is by monitoring the bar and % complete • To maximize your profile you’ll want to: • Update your headline & summary • Complete your Skills section • Update past jobs and education • Ask for Recommendations Now let’s get into maximizing your profile!
5. 5 5 5 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Maximize Your Profile… Maximize your ability to be found. Every word in your profile is keyword searchable. Make each section: • keyword rich • meaningful • readable Be sure to add relevant website links and a professional photo. Your summary should also be keyword-rich.
6. 6 6 The best LinkedIn Profiles will have every section completed. • Headline – 120 characters • Summary (w/ Specialties) – 2,000 characters • Skills & Expertise • Job & Education entries up to 2,000 characters each • Recommendations You can also move sections of your profile. When in ‘edit’ mode you can click and drag sections to re-order. Give it a try. 6 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Completely Update Profile Sections
7. 7 7 • Simple & Quick way to validate connection’s expertise in specific skills. • Make sure you have Skills listed on your profile so others can Endorse you. • Endorse your connections, they’ll usually return the favor. • Read this blog post for additional info and to view LinkedIn’s slide deck: http://www.610digital.com/social- media/linkedin-endorsements-validate- expertise 7 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Give & Get Endorsements
8. 8 8 8 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com …Ask for Recommendations… Ask your coworkers, managers, business contacts (current and old) to leave you a recommendation. Best way to “ask” is to leave one for them first!
9. 9 9 9 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com …by doing these things, you can be found! With a well-tuned profile containing keywords associated to your job title, skills, etc. you will have a much greater chance of being found in search queries. In the past day, Jeff’s profile has shown up in 31 searches and viewed by 14 different people in the past 7 days. Over the last 90 days, Jeff’s profile has appeared in 6,476 searches and 248 views.
10. Search, Tags, Groups 10 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com
11. 11 11 11 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Searching for People LinkedIn is a great search tool for finding job leads, references, poast coworkers and reaching out for networking. Your searches will look through your entire network (of allowable members) Use Advanced Search, very powerful! Quick Search Advanced Search
12. 12 12 12 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Advanced Search Use advanced search to really dive into your connections and 2nd & 3rd level connections. Search by Keyword, Company, Name, and many other filters like Industry, Groups. Paid accounts can perform more advanced filtering on Job Function, Seniority Level, and more.
13. 13 13 13 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Searching for References Search for References at a specific company by year(s) of employment. Reach out and contact your connections that have worked at the company you are applying at. References help!
14. 14 14 14 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Benefits for Tagging Connections • Quick way to access a list of connections. • You're the only one who can see your tags. • Limit of 200 tags • The image on the right shows a great way to use Tag Groups to email a group of people. • Sample Tags: • Recruiters • Past Coworkers • Job Leads • People I’ve Met 1 2 3 Steps 1. click tag, you’ll see a list 2. can send message to tag group 3. compose email
15. 15 15 15 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com How to Tag a Connection • Can tag a person directly in their profile page, half way down on right side. • On the Connections Tab, you can search for keywords and then tag a group of people at one time. Great for bulk updating.
16. 16 16 16 Twitter @ChescoMarketing #ChescoMG ChescoMarketing.com Using LinkedIn Groups • Join as many relevant groups as possible. (max of 50) • Engage in existing group conversations and use your blog posts to support your engagement. • Start group conversations based on content • Once someone responds to your comment, continue to engage. Build relationships. • Be helpful and share valuable information that positions you as an industry thought leader. • Connect with the people who frequently engage you. People in your groups are searchable and you can contact them for job leads, projects & freelance work, questions about a business, etc.