EU EKS! WTF is that?

EU EKS! WTF is that?

An introduction on UX thinking

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Jeremie Michaels Lim

February 27, 2013
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Transcript

  1. 4.

    Shopping Cart Checkout Items Price Qty Ventura Modular Left Arm

    Chair with Sunbrella® Stone Cushions Marimekko Jurmo Blue Bed Linens Lunea Melamine Dinner Plate $ 28.99 $ 28.99 $ 28.99 1 1 1 Subtotal (3 items): $106.89 Email Password Login Register Forgot Password? Login
  2. 5.

    Enabling repeat customers to purchase faster. First-time purchasers wouldn't mind

    the extra effort of registering because, after all, they will come back for more. Everybody wins, right? Sounds good, Let’s test it!
  3. 7.
  4. 8.

    Shopping Cart Checkout Items Price Qty Ventura Modular Left Arm

    Chair with Sunbrella® Stone Cushions Marimekko Jurmo Blue Bed Linens Lunea Melamine Dinner Plate $ 28.99 $ 28.99 $ 28.99 1 1 1 Subtotal (3 items): $106.89 You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout. Continue
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    How do we make money? What’s the business model? What’s

    the vision of our product? Can we build it? What technology do we use to meet business and user goals? What are the main tasks that you perform daily? What do users want to know? How do you want your users to feel? USER BUSINESS TECHNOLOGY
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