EU EKS! WTF is that?

An introduction on UX thinking

Transcript

1. @jeremiespoken jeremiespoken.com WTF is that? Jeremie Lim
2. $300,000,000 uie.com/articles/three_hund_million_button/
3. Email Password Login Register Forgot Password? Login
4. Shopping Cart Checkout Items Price Qty Ventura Modular Left Arm Chair with Sunbrella® Stone Cushions Marimekko Jurmo Blue Bed Linens Lunea Melamine Dinner Plate $ 28.99 $ 28.99 $ 28.99 1 1 1 Subtotal (3 items): $106.89 Email Password Login Register Forgot Password? Login
5. Enabling repeat customers to purchase faster. First-time purchasers wouldn't mind the extra effort of registering because, after all, they will come back for more. Everybody wins, right? Sounds good, Let’s test it!
6. “I'm Not Here To Be In a Relationship”
7. THE FIX
8. Shopping Cart Checkout Items Price Qty Ventura Modular Left Arm Chair with Sunbrella® Stone Cushions Marimekko Jurmo Blue Bed Linens Lunea Melamine Dinner Plate $ 28.99 $ 28.99 $ 28.99 1 1 1 Subtotal (3 items): $106.89 You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout. Continue
9. Customers purchases went up by 45%
10. EU-EKS? wtf is that?
11. UI UX
12. odannyboy.com
13. We influence behavior, affect emotion and solve problems. PRESS PRESS
14. Empathy, I Know That Feel Bro!
15. UX-ER User Technology Business
16. It’s about playing together
17. HOW Stuff to think about
18. “The only way to win is to learn faster than anyone else.” - Eric Ries
19. IMPROVE PROVE ASSUMPTIONS
21. THINK Requirements Gathering Stakeholder Interviews Brainstorming Competitor Analysis Customer Development
22. What problem does your product solve for your customers?
25. How do we make money? What’s the business model? What’s the vision of our product? Can we build it? What technology do we use to meet business and user goals? What are the main tasks that you perform daily? What do users want to know? How do you want your users to feel? USER BUSINESS TECHNOLOGY
26. Checkout Checkout Flow Sign In Purchase Pro t! Sign Up Account? No Yes
27. Prototypes Brainstorm different solutions
28. MAKE Prototyping Wireframing Deploy Code Comps Personas Business Model Cnavas
29. What’s the smallest thing we can build to test our assumptions?
30. Wireframing
31. Paper prototyping
32. CHECK Usability Tests Analytics A/B Testing Funnel GOOBING Pitch
33. What’s the most important thing to measure?
34. 500hats.typepad.com/500blogs/2007/09/startup-metrics.html
35. Qualitative Quantitative Generative Surveys Interviews Metrics Usability Evaluative METHODS
37. Accomplish Know Feel SUMMARY
38. RESOURCES bit.ly/V8fZM2
39. @jeremiespoken jeremiespoken.com THANK YOU Jeremie Lim