Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Productisation workshop
Search
Jerry Jäppinen
January 29, 2020
Design
0
320
Productisation workshop
Explore product concepts with Lateral Nord
Jerry Jäppinen
January 29, 2020
Tweet
Share
More Decks by Jerry Jäppinen
See All by Jerry Jäppinen
New Programmer’s Handbook
jerryjappinen
0
3.4k
AI and user experience
jerryjappinen
0
480
UX audit
jerryjappinen
0
8
Product development toolchain
jerryjappinen
0
53
Lateral Nord company intro
jerryjappinen
0
64
Elements of web design
jerryjappinen
1
290
Design thinking: Intro workshop
jerryjappinen
0
240
Vue.js introduction
jerryjappinen
0
250
Sketch basics
jerryjappinen
0
130
Other Decks in Design
See All in Design
ユーザーに向き合うデザインが介護・福祉の現場を変える / User-facing design changes the field of care and welfare
sms_tech
0
240
界隈からの逃走–デザイン初め新年会2025
sekiguchiy
3
980
プロダクトデザインの「守破離」の「破」について
hayashirine
0
310
portfolio2025_kanakoohata
kanako106
0
670
NAHO SHIMONO_Portfolio2025
nahohphp
0
130
「Figmaプラグイン開発してみた」@スタメンデザイナーオープン勉強会
kiyoshifuwa
0
120
今更聞けないデザイン思考 - 高専キャリア2024冬 / imasara-design-thinking
chige
5
880
オリジナルのデザイン地図を作ってみた!〜OpenMapTilesとMaputnikを活用した地図スタイル〜
hjmkth
1
150
ネーミングの極意 - その名は体を現していますか? -
kakukoki
2
470
Tableau曲線表現講座(2024.11.21)
cielo1985
0
250
パンくずリストかわいい(breadcrumb so cute)
ysuda
0
170
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜
tak073
0
240
Featured
See All Featured
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
193
16k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
3
320
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
174
51k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
226
22k
The Cost Of JavaScript in 2023
addyosmani
47
7.3k
A better future with KSS
kneath
238
17k
Docker and Python
trallard
44
3.3k
The Invisible Side of Design
smashingmag
299
50k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
30
4.6k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
132
33k
Measuring & Analyzing Core Web Vitals
bluesmoon
6
240
Rails Girls Zürich Keynote
gr2m
94
13k
Transcript
Productisation workshop Turn concepts into reality with Lateral Nord
None
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Magic tricks for today
This doesn't have to be complicated
We give people the space to bring their ideas out
We want to capture those ideas So we write things
down
We don't argue We're open to ideas Pinpointing the best
solution comes later
Please no laptops or phones Please follow instructions Please focus
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What are we here to do?
Example: Developer tools
Make development easier Make development easy Make development delightful Make
so ft ware more reliable Democratise so ft ware development
Write a headline and a tweet for the leading newspaper
about your launch
What's our purpose?
Our purpose is…
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who are your customers?
Write down every customer group you can think of
None
Write down every stakeholder group you can think of
None
Who's the most important one? Who's your core customer?
None
Use cases
What do your customers do?
None
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who is your competitor? Competitor how?
Who o ff ers a fundamentally di ff erent solution
to the same problem?
Who o ff ers the same solution with some di
ff erences?
Who o ff ers the same bene fi t?
Who o ff ers something the same customer groups?
Who has disrupted their industry, like you want to disrupt
yours?
Whose user experience, from another industry, is like you want
yours to be?
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
None
None
None
None
None
None
None
Do as many variations as you wish
Chart out the functionality
What can people do in the product?
Send a friend request Send a message Join a group
Leave a group Upload a pro fi le picture …
7 min
None
Send message to friend Send a GIF to a friend
Send friend request Send friend request Leave group Remove post Remove account
Pitch your concept
previewhunt.com
Explain your concept
None
Primary user group Secondary user groups 10 min Primary user
group
Primary CTA For primary user group 5 min
Secondary CTA For primary user group 5 min
Service name 5 min
Most important bene fi t to primary user group 10
min
What's one additional thing your primary user needs to know?
How is your solution better? 10 min
Address most important concern of primary user 5 min
Ideal prominent clients 10 min
Top 3 bene fi ts to primary user group 10
min
Customer quote from primary user group 10 min
Outline how your solution works in 3 steps Story fi
rst, details later 15 min
Another quote with a new angle 10 min
Split o ff ering to 3 pricing tiers 15 min
3 most common questions or issues for primary user group
10 min
Recap with the most important message 5 min
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
How do we choose?
Which option is the best?
Which option is the best?
What's the best fi t for the purpose? What is
the purpose?
Let's recap
Purpose User group References Insights
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Decision matrix
What's our most important KPI?
What's our second most important KPI?
Let's draw a matrix
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What happens next?
Workshop without follow-up is just a workshop
We don't want just a workshop
We want change and progress
What did we make today? What was our output?
What did we learn today? How do we put it
into practice? What will you do di ff erently tomorrow?
Write 5 things you will do with today's new insights
What happens next?
We will help you Together we'll take this into practice
We'll remind you on a daily basis We'll integrate users and product thinking into your daily work
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
None