Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Productisation workshop
Search
Jerry Jäppinen
January 29, 2020
Design
0
360
Productisation workshop
Explore product concepts with Lateral Nord
Jerry Jäppinen
January 29, 2020
Tweet
Share
More Decks by Jerry Jäppinen
See All by Jerry Jäppinen
New Programmer’s Handbook
jerryjappinen
0
3.6k
AI and user experience
jerryjappinen
0
530
UX audit
jerryjappinen
0
16
Product development toolchain
jerryjappinen
0
59
Lateral Nord company intro
jerryjappinen
0
73
Elements of web design
jerryjappinen
1
320
Design thinking: Intro workshop
jerryjappinen
0
270
Vue.js introduction
jerryjappinen
0
290
Sketch basics
jerryjappinen
0
140
Other Decks in Design
See All in Design
1年目デザイナーが実践する、チーム貢献のための2つのアプローチ
kinomidesign
0
120
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
root_recruit
PRO
0
220
数理的アプローチで挑むスマホUIのデザイン改善:タップ成功率推定ツール「Tappy」の社内活用事例 / Improving Smartphone UI Design with a Mathematical Approach: In-house Use Case of the Tap Success Rate Estimation Tool "Tappy"
lycorptech_jp
PRO
0
880
デザイナーのAI活用とチームへの浸透戦略
ukaoli
0
130
文字コントラストを改めて考える / Reevaluating Text Contrast
lycorptech_jp
PRO
0
590
佐藤千晶|ポートフォリオ
chimi_chia
0
210
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
mkasumi
0
620
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
690
CMS管理画面のアクセシビリティ
magi1125
8
2.5k
地理院地図をもっと楽しく!れきちず新機能のご紹介
hjmkth
1
190
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
akatsuki174
1
530
企業にデザインが融けたとき、デザイナーにできること。事業会社12年間の探究と葛藤 / Designship2025
visional_engineering_and_design
0
800
Featured
See All Featured
Being A Developer After 40
akosma
91
590k
Gamification - CAS2011
davidbonilla
81
5.5k
Embracing the Ebb and Flow
colly
88
4.9k
Building Applications with DynamoDB
mza
96
6.7k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
36
6.1k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
37
2.6k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Building Adaptive Systems
keathley
44
2.8k
Done Done
chrislema
185
16k
It's Worth the Effort
3n
187
28k
How STYLIGHT went responsive
nonsquared
100
5.9k
Making Projects Easy
brettharned
120
6.4k
Transcript
Productisation workshop Turn concepts into reality with Lateral Nord
None
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Magic tricks for today
This doesn't have to be complicated
We give people the space to bring their ideas out
We want to capture those ideas So we write things
down
We don't argue We're open to ideas Pinpointing the best
solution comes later
Please no laptops or phones Please follow instructions Please focus
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What are we here to do?
Example: Developer tools
Make development easier Make development easy Make development delightful Make
so ft ware more reliable Democratise so ft ware development
Write a headline and a tweet for the leading newspaper
about your launch
What's our purpose?
Our purpose is…
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who are your customers?
Write down every customer group you can think of
None
Write down every stakeholder group you can think of
None
Who's the most important one? Who's your core customer?
None
Use cases
What do your customers do?
None
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Who is your competitor? Competitor how?
Who o ff ers a fundamentally di ff erent solution
to the same problem?
Who o ff ers the same solution with some di
ff erences?
Who o ff ers the same bene fi t?
Who o ff ers something the same customer groups?
Who has disrupted their industry, like you want to disrupt
yours?
Whose user experience, from another industry, is like you want
yours to be?
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
None
None
None
None
None
None
None
Do as many variations as you wish
Chart out the functionality
What can people do in the product?
Send a friend request Send a message Join a group
Leave a group Upload a pro fi le picture …
7 min
None
Send message to friend Send a GIF to a friend
Send friend request Send friend request Leave group Remove post Remove account
Pitch your concept
previewhunt.com
Explain your concept
None
Primary user group Secondary user groups 10 min Primary user
group
Primary CTA For primary user group 5 min
Secondary CTA For primary user group 5 min
Service name 5 min
Most important bene fi t to primary user group 10
min
What's one additional thing your primary user needs to know?
How is your solution better? 10 min
Address most important concern of primary user 5 min
Ideal prominent clients 10 min
Top 3 bene fi ts to primary user group 10
min
Customer quote from primary user group 10 min
Outline how your solution works in 3 steps Story fi
rst, details later 15 min
Another quote with a new angle 10 min
Split o ff ering to 3 pricing tiers 15 min
3 most common questions or issues for primary user group
10 min
Recap with the most important message 5 min
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
How do we choose?
Which option is the best?
Which option is the best?
What's the best fi t for the purpose? What is
the purpose?
Let's recap
Purpose User group References Insights
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
Decision matrix
What's our most important KPI?
What's our second most important KPI?
Let's draw a matrix
1. Purpose 2. Target groups 3. References 4. Concept generation
5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
What happens next?
Workshop without follow-up is just a workshop
We don't want just a workshop
We want change and progress
What did we make today? What was our output?
What did we learn today? How do we put it
into practice? What will you do di ff erently tomorrow?
Write 5 things you will do with today's new insights
What happens next?
We will help you Together we'll take this into practice
We'll remind you on a daily basis We'll integrate users and product thinking into your daily work
[email protected]
+358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
None