Productisation workshop

Explore product concepts with Lateral Nord

Transcript

1. Productisation workshop Turn concepts into reality with Lateral Nord
3. jerryjappinen@lateralnord.com +358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen
4. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
5. Magic tricks for today
6. This doesn't have to be complicated
7. We give people the space to bring their ideas out
8. We want to capture those ideas So we write things down
9. We don't argue We're open to ideas Pinpointing the best solution comes later
10. Please no laptops or phones Please follow instructions Please focus
11. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
12. What are we here to do?
13. Example: Developer tools
14. Make development easier Make development easy Make development delightful Make so ft ware more reliable Democratise so ft ware development
15. Write a headline and a tweet for the leading newspaper about your launch
16. What's our purpose?
17. Our purpose is…
18. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
19. Who are your customers?
20. Write down every customer group you can think of
22. Write down every stakeholder group you can think of
24. Who's the most important one? Who's your core customer?
26. Use cases
27. What do your customers do?
29. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
30. Who is your competitor? Competitor how?
31. Who o ff ers a fundamentally di ff erent solution to the same problem?
32. Who o ff ers the same solution with some di ff erences?
33. Who o ff ers the same bene fi t?
34. Who o ff ers something the same customer groups?
35. Who has disrupted their industry, like you want to disrupt yours?
36. Whose user experience, from another industry, is like you want yours to be?
37. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
45. Do as many variations as you wish
46. Chart out the functionality
47. What can people do in the product?
48. Send a friend request Send a message Join a group Leave a group Upload a pro fi le picture …
49. 7 min
51. Send message to friend Send a GIF to a friend Send friend request Send friend request Leave group Remove post Remove account
52. Pitch your concept
53. previewhunt.com
54. Explain your concept
56. Primary user group Secondary user groups 10 min Primary user group
57. Primary CTA For primary user group 5 min
58. Secondary CTA For primary user group 5 min
59. Service name 5 min
60. Most important bene fi t to primary user group 10 min
61. What's one additional thing your primary user needs to know? How is your solution better? 10 min
62. Address most important concern of primary user 5 min
63. Ideal prominent clients 10 min
64. Top 3 bene fi ts to primary user group 10 min
65. Customer quote from primary user group 10 min
66. Outline how your solution works in 3 steps Story fi rst, details later 15 min
67. Another quote with a new angle 10 min
68. Split o ff ering to 3 pricing tiers 15 min
69. 3 most common questions or issues for primary user group 10 min
70. Recap with the most important message 5 min
71. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
72. How do we choose?
73. Which option is the best?
74. Which option is the best?
75. What's the best fi t for the purpose? What is the purpose?
76. Let's recap
77. Purpose User group References Insights
78. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
79. Decision matrix
80. What's our most important KPI?
81. What's our second most important KPI?
82. Let's draw a matrix
83. 1. Purpose 2. Target groups 3. References 4. Concept generation 5. Testing and insights 6. Decision-making 7. Follow-up brie fi ng
84. What happens next?
85. Workshop without follow-up is just a workshop
86. We don't want just a workshop
87. We want change and progress
88. What did we make today? What was our output?
89. What did we learn today? How do we put it into practice? What will you do di ff erently tomorrow?
90. Write 5 things you will do with today's new insights
91. What happens next?
92. We will help you Together we'll take this into practice We'll remind you on a daily basis We'll integrate users and product thinking into your daily work
93. jerryjappinen@lateralnord.com +358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen