Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product development - from vision to execution

Product development - from vision to execution

Thoughts about the process from the vision and strategy to execution and design.
Based on my experiences and attempt to structure the building of the new social platform Conferize for all the conferences in the world.

If you agree with any of this, and want to come help us execute it, please check our job openings at http://about.conferize.com/jobs We are hiring!

Jesper Vestergaard

September 06, 2013

More Decks by Jesper Vestergaard

Other Decks in Design


  1. Product development Vision > strategy > execution

  2. Initial search scattered ideas

  3. Vision One united idea

  4. Strategy Jump?

  5. None
  6. Strategy Catapult?

  7. None
  8. Strategy Fly?

  9. None
  10. Strategy New path + new machine

  11. Execution How do we build this?

  12. Product The engine that will make us fly

  13. Product How do we enhance the machine to grow better?

    We look at: What users do, like and request 1. We build something 2. Measure the effect 3. And get wiser about what to build
  14. None
  15. None
  16. Product development 1. What to do? Based on company strategy,

    user behavior and requests. 2. Define problem What is the basic problem? To whom? And how do we know it when it’s solved? 3. Suggest, test and iterate concept How do we solve the problem? 4. Design, prototype and code How do we implement the solution? 5. Ship it Publish and spread the word!. 6. Evaluate Did it solve the problem? Process: Build - Measure - Get wiser
  17. Let’s do it! Jesper Vestergaard Product Director & Co-founder at

    Conferize jv@conferize.com twitter.com/jespervega Icon credits: Ben Cunningham, Jakub Ukrop , Jason Peters and Oleg Frolov from The Noun Project