Connecting event attendees digitally, RSVP Festival keynote

People attend conferences and professional events for 3 main reasons: To get wiser about their fields of interest. To connect with peers. And to get out of the office and experience something different. How do we support these basic needs digitally.

Full keynote with video clips: http://cl.ly/071r1E271T15

Session link: https://www.conferize.com/conferences/rsvp-event-festival/schedule/connecting-event-attendees-digitally-before-during-and-after

Transcript

1. RSVP Festival 2015
   Connecting
   event
   attendees
   digitally
   Jesper Vestergaard, Conferize
   

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2. Connecting event attendees digitally
   Jesper Vestergaard
   Jesper Vestergaard, Conferize
   Product Director & Co-founder
   Mail: jv@conferize.com
   Twitter: @jespervega
   

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3. Connecting event attendees digitally
   Opening the black box
   Jesper Vestergaard, Conferize
   Agenda
   Getting more out of attending
   events
   What’s next?
   1
   2
   3
   

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4. Connecting event attendees digitally
   Opening
   the
   black box
   Jesper Vestergaard, Conferize
   

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5. Opening the black box Jesper Vestergaard, Conferize
   ?
   Where?
   When?
   With who?
   Value for
   money?
   

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6. Opening the black box Jesper Vestergaard, Conferize
   Conferences and
   professional events
   are black boxes
   

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7. Opening the black box Jesper Vestergaard, Conferize
   The Problem:
   Events are not connected to the web
   Event
   10% attending
   Cloud
   90% unservered
   

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8. Opening the black box Jesper Vestergaard, Conferize
   Conferences and
   professional events
   are black boxes
   - Reaching on 10% of potential
   - Harder to sell tickets and lower ROI
   

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9. Opening the black box Jesper Vestergaard, Conferize
   Conferences and
   professional events
   are black boxes
   - Reaching on 10% of potential
   - Harder to sell tickets and lower ROI
   Event software is not
   social, dynamic, or content-driven
   

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10. Opening the black box Jesper Vestergaard, Conferize
    

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11. Opening the black box Jesper Vestergaard, Conferize
    

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12. Opening the black box Jesper Vestergaard, Conferize
    The solution:
    A two-sided marketplace
    connecting the world of events
    Event community
    100% served
    

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13. Opening the black box Jesper Vestergaard, Conferize
    The solution:
    A two-sided marketplace
    connecting the world of events
    Organizer benefits Attendees benefits
    - Easily create social event website + mobile app
    - Extend the event lifecycle
    - Sell more tickets & capture leads
    - Increase sponsor value
    - Discover and register for events
    - Save on ticket prices
    - Extend and improve attendee experience
    - Follow events and content virtually
    

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14. Opening the black box Jesper Vestergaard, Conferize
    The solution:
    A two-sided marketplace
    connecting the world of events
    The market Industry
    - 1bn US$ market/year (UK/US)
    - 10mio meetups (world)
    - 2mio professional events (world)
    - Ancient and ripe for disruption
    - 10% events online
    - Globalization of ideas and communication
    

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15. Opening the black box Jesper Vestergaard, Conferize
    Founded in 2011
    Based in Copenhagen, Denmark
    10 people team across Europe
    

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16. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    

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17. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Organizers
    

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18. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Organizers
    Attendees
    

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19. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Organizers Speakers
    Attendees
    

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20. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Sponsors
    Organizers Speakers
    Attendees
    

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21. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Online followers
    Sponsors
    Organizers Speakers
    Attendees
    

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22. Opening the black box Jesper Vestergaard, Conferize
    Where to start?
    Organizers Attendees
    Create the ultimate tool for organizers
    to connect with more attendees and
    create more value for attendees
    

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23. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    

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24. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    - Easy to set up and use (self served)
    

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25. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    - Easy to set up and use (self served)
    - Effective social and marketing tools
    

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26. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    - Easy to set up and use (self served)
    - Effective social and marketing tools
    - Scalable technology, also for mobile

    

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27. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    - Easy to set up and use (self served)
    - Effective social and marketing tools
    - Scalable technology, also for mobile

    - Cheapest on the market (starts at 0,-)
    

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28. Opening the black box Jesper Vestergaard, Conferize
    The social event website
    Organizers
    - Easy to set up and use (self served)
    - Effective social and marketing tools
    - Scalable technology, also for mobile

    - Cheapest on the market (starts at 0,-)
    - Evolving technology, build on
    feedback and real needs.
    

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29. Connecting event attendees digitally
    Getting more
    out of attending
    events
    Jesper Vestergaard, Conferize
    

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30. Getting more out of attending events Jesper Vestergaard, Conferize
    ?
    Where?
    When?
    Who to
    meet?
    Talks to
    see?
    Sesssions
    to go to?
    Workshops?
    Networking?
    Social
    activities?
    Discussons to
    engage in?
    

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31. Getting more out of attending events Jesper Vestergaard, Conferize
    Why do people attend events?
    

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32. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Why do people attend events?
    - Knowledge
    

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33. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Why do people attend events?
    - Knowledge
    - Networking
    

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34. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Why do people attend events?
    - Knowledge
    - Networking
    - Getting out of the office
    

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35. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Why do people attend events?
    - Knowledge
    - Networking
    - Getting out of the office
    

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36. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Event search
    Knowledge
    

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37. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Discussions
    Knowledge
    

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38. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Networking
    Networking
    

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39. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Speakers
    Networking
    

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40. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Schedule
    Networking
    

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41. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Sponsors
    Networking
    

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42. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Activity feeds and media
    Social
    

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43. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Group messages
    Social
    

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44. Getting more out of attending events Jesper Vestergaard, Conferize
    Attendees
    Knowledge
    Networking
    Getting out of the office
    

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45. Connecting event attendees digitally
    What’s
    next?
    Jesper Vestergaard, Conferize
    

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46. What’s next? Jesper Vestergaard, Conferize
    What's
    next?
    ?
    

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47. What’s next? Jesper Vestergaard, Conferize
    Succesfull
    conferences and
    professional events
    are expanding.
    - Bigger venues
    - More frequent events
    - More places, cities, countries
    - More platforms: media, web aso.
    

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48. What’s next? Jesper Vestergaard, Conferize
    The organizers first question:
    How do I make a successful event that
    people will love?
    

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49. What’s next? Jesper Vestergaard, Conferize
    turns into:
    How do I build a succesful community
    that people will love so we can have more
    events?
    

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50. What’s next? Jesper Vestergaard, Conferize
    Benefits of growing communities around events
    - To stay relevant and top of mind
    

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51. What’s next? Jesper Vestergaard, Conferize
    Benefits of growing communities around events
    - To stay relevant and top of mind

    - To extend reach and revenue

    

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52. What’s next? Jesper Vestergaard, Conferize
    Benefits of growing communities around events
    - To stay relevant and top of mind.

    - To extend reach and revenue.

    - To support attendees needs of knowledge sharing, networking
    and social aspects, and grow it over time.
    

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53. What’s next? Jesper Vestergaard, Conferize
    Successful events grow by:

    - Scaling and reusing knowhow and production
    - Scaling costs with bulk deals on bookings
    - Scaling management and marketing
    

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54. What’s next? Jesper Vestergaard, Conferize
    Successful events grow by:

    - Becoming movements and hotbeds for thoughts and ideas
    Fx. Roskilde Festival, WebSummit
    

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55. What’s next? Jesper Vestergaard, Conferize
    Successful events grow by:

    - Becoming movements and hotbeds for thoughts and ideas
    Fx. Roskilde Festival, WebSummit
    - Building community across time and place. Fx. Sonar,
    WebSummit
    

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56. What’s next? Jesper Vestergaard, Conferize
    Successful events grow by:

    - Becoming movements and hotbeds for thoughts and ideas
    Fx. Roskilde Festival, WebSummit
    - Building community across time and place. Fx. Sonar,
    WebSummit
    - Scaling with the community across topics. Fx. SXSW
    

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57. What’s next? Jesper Vestergaard, Conferize
    Successful events grow by:

    - Becoming movements and hotbeds for thoughts and ideas
    Fx. Roskilde Festival, WebSummit
    - Building community across time and place. Fx. Sonar,
    WebSummit
    - Scaling with the community across topics. Fx. SXSW
    - Growing across platforms, media and online. Fx. TED
    

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58. What’s next? Jesper Vestergaard, Conferize
    The Web Summit community growth 2011-2015
    

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59. What’s next? Jesper Vestergaard, Conferize
    And what’s next for Conferize?
    Focus on
    - Building more and stronger community features
    - Easier management for organizers
    - Continue creating more value for organizers and attendees.
    

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60. Thanks! Jesper Vestergaard, Conferize
    That’s all for now.
    Let’s talk more!
    Here at RSVP Festival
    Mail: jv@conferize.com
    Twitter: @jespervega
    

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