Connecting event attendees digitally, RSVP Festival keynote

People attend conferences and professional events for 3 main reasons: To get wiser about their fields of interest. To connect with peers. And to get out of the office and experience something different. How do we support these basic needs digitally.

Full keynote with video clips: http://cl.ly/071r1E271T15

Session link: https://www.conferize.com/conferences/rsvp-event-festival/schedule/connecting-event-attendees-digitally-before-during-and-after

Transcript

1. RSVP Festival 2015 Connecting event attendees digitally Jesper Vestergaard, Conferize
2. Connecting event attendees digitally Jesper Vestergaard Jesper Vestergaard, Conferize Product Director & Co-founder Mail: jv@conferize.com Twitter: @jespervega
3. Connecting event attendees digitally Opening the black box Jesper Vestergaard, Conferize Agenda Getting more out of attending events What’s next? 1 2 3
4. Connecting event attendees digitally Opening the black box Jesper Vestergaard, Conferize
5. Opening the black box Jesper Vestergaard, Conferize ? Where? When? With who? Value for money?
6. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes
7. Opening the black box Jesper Vestergaard, Conferize The Problem: Events are not connected to the web Event 10% attending Cloud 90% unservered
8. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes - Reaching on 10% of potential - Harder to sell tickets and lower ROI
9. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes - Reaching on 10% of potential - Harder to sell tickets and lower ROI Event software is not social, dynamic, or content-driven
10. Opening the black box Jesper Vestergaard, Conferize
11. Opening the black box Jesper Vestergaard, Conferize
12. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events Event community 100% served
13. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events Organizer benefits Attendees benefits - Easily create social event website + mobile app - Extend the event lifecycle - Sell more tickets & capture leads - Increase sponsor value - Discover and register for events - Save on ticket prices - Extend and improve attendee experience - Follow events and content virtually
14. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events The market Industry - 1bn US$ market/year (UK/US) - 10mio meetups (world) - 2mio professional events (world) - Ancient and ripe for disruption - 10% events online - Globalization of ideas and communication
15. Opening the black box Jesper Vestergaard, Conferize Founded in 2011 Based in Copenhagen, Denmark 10 people team across Europe
16. Opening the black box Jesper Vestergaard, Conferize Where to start?
17. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers
18. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Attendees
19. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Speakers Attendees
20. Opening the black box Jesper Vestergaard, Conferize Where to start? Sponsors Organizers Speakers Attendees
21. Opening the black box Jesper Vestergaard, Conferize Where to start? Online followers Sponsors Organizers Speakers Attendees
22. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Attendees Create the ultimate tool for organizers to connect with more attendees and create more value for attendees
23. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers
24. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served)
25. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - Effective social and marketing tools
26. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - Effective social and marketing tools - Scalable technology, also for mobile

27. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - Effective social and marketing tools - Scalable technology, also for mobile
 - Cheapest on the market (starts at 0,-)
28. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - Effective social and marketing tools - Scalable technology, also for mobile
 - Cheapest on the market (starts at 0,-) - Evolving technology, build on feedback and real needs.
29. Connecting event attendees digitally Getting more out of attending events Jesper Vestergaard, Conferize
30. Getting more out of attending events Jesper Vestergaard, Conferize ? Where? When? Who to meet? Talks to see? Sesssions to go to? Workshops? Networking? Social activities? Discussons to engage in?
31. Getting more out of attending events Jesper Vestergaard, Conferize Why do people attend events?
32. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge
33. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking
34. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking - Getting out of the office
35. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking - Getting out of the office
36. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Event search Knowledge
37. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Discussions Knowledge
38. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Networking Networking
39. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Speakers Networking
40. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Schedule Networking
41. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Sponsors Networking
42. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Activity feeds and media Social
43. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Group messages Social
44. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Knowledge Networking Getting out of the office
45. Connecting event attendees digitally What’s next? Jesper Vestergaard, Conferize
46. What’s next? Jesper Vestergaard, Conferize What's next? ?
47. What’s next? Jesper Vestergaard, Conferize Succesfull conferences and professional events are expanding. - Bigger venues - More frequent events - More places, cities, countries - More platforms: media, web aso.
48. What’s next? Jesper Vestergaard, Conferize The organizers first question: How do I make a successful event that people will love?
49. What’s next? Jesper Vestergaard, Conferize turns into: How do I build a succesful community that people will love so we can have more events?
50. What’s next? Jesper Vestergaard, Conferize Benefits of growing communities around events - To stay relevant and top of mind
51. What’s next? Jesper Vestergaard, Conferize Benefits of growing communities around events - To stay relevant and top of mind
 - To extend reach and revenue

52. What’s next? Jesper Vestergaard, Conferize Benefits of growing communities around events - To stay relevant and top of mind.
 - To extend reach and revenue.
 - To support attendees needs of knowledge sharing, networking and social aspects, and grow it over time.
53. What’s next? Jesper Vestergaard, Conferize Successful events grow by:
 - Scaling and reusing knowhow and production - Scaling costs with bulk deals on bookings - Scaling management and marketing
54. What’s next? Jesper Vestergaard, Conferize Successful events grow by:
 - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit
55. What’s next? Jesper Vestergaard, Conferize Successful events grow by:
 - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit
56. What’s next? Jesper Vestergaard, Conferize Successful events grow by:
 - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit - Scaling with the community across topics. Fx. SXSW
57. What’s next? Jesper Vestergaard, Conferize Successful events grow by:
 - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit - Scaling with the community across topics. Fx. SXSW - Growing across platforms, media and online. Fx. TED
58. What’s next? Jesper Vestergaard, Conferize The Web Summit community growth 2011-2015
59. What’s next? Jesper Vestergaard, Conferize And what’s next for Conferize? Focus on - Building more and stronger community features - Easier management for organizers - Continue creating more value for organizers and attendees.
60. Thanks! Jesper Vestergaard, Conferize That’s all for now. Let’s talk more! Here at RSVP Festival Mail: jv@conferize.com Twitter: @jespervega