A lot of developers talk about the need to monetize their app but what does that really mean? This talk covers 5 things you can do to turn a poor performing app into a money making machine. While there is no magic wand that can automate this, you'll walk away with the knowledge of where to begin. We'll go step by step over marketing your app, in-app purchasing, ways to take advantage of ads, what eCPM is and alternative markets to distribute your app in. If you have struggled to make money from your apps or games in the past you won't want to miss this talk.