What's product management? And what's it got to do with me? We'll talk through the basic principles behind building an unbelievably great product, and then walk through the practices we use at CloudFactory to make that happen.
I need a faster site. PROBLEM Why? It’s too slow. When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from?
I need a faster site. PROBLEM Why? It’s too slow. When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from? Excel. I copy it.
What do you use the data for? How does it get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site?
What do you use the data for? How does it get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site? How often do you do this import?
sales process Cloud Worker onboarding character principles workflow engine worker interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support
sales process Cloud Worker onboarding character principles workflow engine worker interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support This is the product.
TALK to users What do you need in order to accomplish your goals? What's painful about your process these days? When have you thought “I wish our product would ____”? Have you noticed any problems this week?
We need YOU. How do I become a product manager? • Top-notch communication skills • Passion for nicely designed products • Ability to put yourself in your user shoes and empathize with their needs • Know the industry (rivals, competing products, industry trends) • Eye for design • Awareness of technology • Creativity
You are already a product designer. TAKE AWAY / HOME PACK You should be improving the product every day. Think about it: is product management for you?