Product Management: Philosophy & Practices

5413a812757c471c3bd10baf4614ebf7?s=47 Jess Martin
January 23, 2013

Product Management: Philosophy & Practices

What's product management? And what's it got to do with me? We'll talk through the basic principles behind building an unbelievably great product, and then walk through the practices we use at CloudFactory to make that happen.

5413a812757c471c3bd10baf4614ebf7?s=128

Jess Martin

January 23, 2013
Tweet

Transcript

  1. 8.
  2. 17.
  3. 18.

    Lots of users @ CF... PEOPLE Clients Workforce Solutions (Production

    Managers) Cloud Seeders Data Scientists Cloud Workers
  4. 21.
  5. 26.

    I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields.
  6. 27.

    I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from?
  7. 28.

    I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from? Excel. I copy it.
  8. 32.
  9. 34.
  10. 35.

    What do you use the data for? How does it

    get into Excel? Who else needs to see it? PROBLEM
  11. 36.

    What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM
  12. 37.

    What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site?
  13. 38.

    What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site? How often do you do this import?
  14. 51.

    sales process Cloud Worker onboarding character principles workflow engine worker

    interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support
  15. 52.

    sales process Cloud Worker onboarding character principles workflow engine worker

    interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support This is the product.
  16. 56.
  17. 61.

    TALK to users #1 DESIGN and DOCUMENT solutions #2 DECIDE

    what to do #3 DO (build) it #4 REPEAT #5
  18. 64.

    TALK to users What do you need in order to

    accomplish your goals? What's painful about your process these days? When have you thought “I wish our product would ____”? Have you noticed any problems this week?
  19. 66.

    Listening tip: Repeat back what they just said to make

    sure you heard correctly. TALK to users “So what I hear you saying is...”
  20. 67.

    Use your own product. (eat your own dog food, or

    as Evan says, gourmet meal) TALK to users
  21. 78.
  22. 80.
  23. 85.

    No matter how good we are at “engineering” we won’t

    succeed if we build the wrong product.
  24. 90.

    We need YOU. How do I become a product manager?

    • Top-notch communication skills • Passion for nicely designed products • Ability to put yourself in your user shoes and empathize with their needs • Know the industry (rivals, competing products, industry trends) • Eye for design • Awareness of technology • Creativity
  25. 91.

    You are already a product designer. TAKE AWAY / HOME

    PACK You should be improving the product every day. Think about it: is product management for you?