Product Management: Philosophy & Practices

Transcript

1. Product Management: Philosophy & Practices Jess Martin & Kailash Badu

2. What the heck is product management?

3. Sounds BORING.

4. Product management

5. Product management

6. Product management design

7. Product design. Better. ...but what’s that?

8. None

9. You are not Steve.

10. Product design is PEOPLE PROBLEMS PRIORITY

11. Know WHO you are building for. PEOPLE

12. Know WHAT they need. PEOPLE

13. Lots of users @ CF... PEOPLE Clients

14. Lots of users @ CF... PEOPLE Clients Workforce

15. Lots of users @ CF... PEOPLE Clients Workforce Solutions (Production

    Managers)

16. Lots of users @ CF... PEOPLE Clients Workforce Solutions (Production

    Managers) Cloud Seeders

17. Lots of users @ CF... PEOPLE Clients Workforce Solutions (Production

    Managers) Cloud Seeders Data Scientists

18. Lots of users @ CF... PEOPLE Clients Workforce Solutions (Production

    Managers) Cloud Seeders Data Scientists Cloud Workers

19. PROBLEM Software exists to solve people's problems.

20. Design focuses FIRST on problem definition. PROBLEM

21. PROBLEM

22. I need a faster site. PROBLEM

23. I need a faster site. PROBLEM Why?

24. I need a faster site. PROBLEM Why? It’s too slow.

25. I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice?

26. I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields.

27. I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from?

28. I need a faster site. PROBLEM Why? It’s too slow.

    When do you notice? When I’m entering data. It’s really slow moving between fields. Where is data coming from? Excel. I copy it.

29. Problem: Manually copying data into the website from Excel. PROBLEM

30. Problem: Manually copying data into the website from Excel. PROBLEM

    I know! CSV import!

31. Not so fast... PROBLEM

32. PROBLEM

33. What do you use the data for? PROBLEM

34. What do you use the data for? How does it

    get into Excel? PROBLEM

35. What do you use the data for? How does it

    get into Excel? Who else needs to see it? PROBLEM

36. What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM

37. What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site?

38. What do you use the data for? How does it

    get into Excel? Who else needs to see it? Who else works on it? PROBLEM Why do you need the data on your site? How often do you do this import?

39. Don’t jump to solutions too early. PROBLEM

40. Make sure you fully understand the problem. PROBLEM

41. You can’t build it all. PRIORITY

42. When to build is as important as what. PRIORITY

43. Sometimes that means saying NO to features. PRIORITY

44. PEOPLE PROBLEMS PRIORITY

45. Getting sleepy yet?

46. Thinking about the dal bhat you just ate?

47. Who are the product designers at CF?

48. This is not the product.

49. This is not the product.

50. This is not the product.

51. sales process Cloud Worker onboarding character principles workflow engine worker

    interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support

52. sales process Cloud Worker onboarding character principles workflow engine worker

    interface client contracts Facebook app comments QA test plans server configurations logo worker payroll client interface task forms work accuracy Cloud Worker support This is the product.

53. Each of you shapes the product every day.

54. HOW? HOW? Ok...

55. Let’s talk process.

56. None

57. TALK to users #1

58. TALK to users #1 DESIGN and DOCUMENT solutions #2

59. TALK to users #1 DESIGN and DOCUMENT solutions #2 DECIDE

    what to do #3

60. TALK to users #1 DESIGN and DOCUMENT solutions #2 DECIDE

    what to do #3 DO (build) it #4

61. TALK to users #1 DESIGN and DOCUMENT solutions #2 DECIDE

    what to do #3 DO (build) it #4 REPEAT #5

62. TALK to users

63. Ask good questions. TALK to users

64. TALK to users What do you need in order to

    accomplish your goals? What's painful about your process these days? When have you thought “I wish our product would ____”? Have you noticed any problems this week?

65. Don't suggest solutions too early! LISTEN TALK to users

66. Listening tip: Repeat back what they just said to make

    sure you heard correctly. TALK to users “So what I hear you saying is...”

67. Use your own product. (eat your own dog food, or

    as Evan says, gourmet meal) TALK to users

68. DESIGN and DOCUMENT solutions

69. Sketch. Wireframe. Discuss. DESIGN and DOCUMENT solutions

70. Involve the user in the design process. DESIGN and DOCUMENT

    solutions ANYONE CAN DRAW!

71. Write up your solution with a user story. DESIGN and

    DOCUMENT solutions

72. DECIDE what to do

73. Different for each team... DECIDE what to do

74. Census John delegated to Sarwagya & Safal DECIDE what to

    do

75. Platform Trying out a larger meeting with all the stakeholders....

    DECIDE what to do

76. DO (build) it

77. ...and finally

78. REPEAT

79. Talk to users. See if your solution worked.

80. So...

81. “I thought this presentation was about product management?”

82. What exactly IS product management?

83. Making sure product design gets done well PRODUCT MANAGEMENT

84. Listen up, engineers.

85. No matter how good we are at “engineering” we won’t

    succeed if we build the wrong product.

86. How can we become a product-focused team?

87. Understand the WHY as well as the WHAT.

88. Design solutions rather than just raising issues.

89. Nothing (or very little) is impossible.

90. We need YOU. How do I become a product manager?

    • Top-notch communication skills • Passion for nicely designed products • Ability to put yourself in your user shoes and empathize with their needs • Know the industry (rivals, competing products, industry trends) • Eye for design • Awareness of technology • Creativity

91. You are already a product designer. TAKE AWAY / HOME

    PACK You should be improving the product every day. Think about it: is product management for you?