Designing a Design System

67bb0a8cd6c1993dba0bfe302852f729?s=47 jina
September 13, 2016

Designing a Design System

Keynote presentation for CSS Dev Conf. Featured presentation at Adobe MAX.
Also given at Future of Web Design San Francisco and UX Awards NYC, Web Design Day, You Gotta Love Front End, Front End Conf Zürich, Pixel Up!, UX New Zealand, & Mixin

67bb0a8cd6c1993dba0bfe302852f729?s=128

jina

September 13, 2016
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Transcript

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    ADOBE MAX // SAN DIEGO // 2 NOVEMBER 2016 DESIGNING

    A DESIGN SYSTEM @JINA // LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM # D ESIG N SYSTEM
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    FORWARD-LOOKING STATEMENTS Safe harbor statement under the Private Securities Litigation

    Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, 
 or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, 
 or upgraded services or technology developments and customer contracts or use of 
 our services. The risks and uncertainties referred to above include – but are not limited to – 
 risks associated with developing and delivering new functionality for our service, 
 new products and services, our new business model, our past operating losses, 
 possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, 
 risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, 
 press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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    “IT USED TO BE THAT 
 DESIGNERS MADE AN OBJECT

    
 AND WALKED AWAY. TODAY THE EMPHASIS MUST 
 SHIFT TO DESIGNING THE 
 ENTIRE LIFE CYCLE.” — PAUL SAFFO // TECHNOLOGY FORECASTER
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    “A FRACTURED PROCESS 
 MAKES FOR A FRACTURED 
 USER

    EXPERIENCE.” — NATE FORTIN // VP DESIGN // EVERNOTE
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    IT CAN BE ANY OF THESE. OR ALL OF THESE.

    OR OTHER THINGS AS WELL.
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    “…STYLE GUIDES. NOW, IT’S DESIGN SYSTEMS. IS THIS JUST A

    CHANGE IN THE MARKETING? OR ARE THESE THINGS ACTUALLY DIFFERENT FROM ONE ANOTHER?” — JARED SPOOL // FOUNDER // USER INTERFACE ENGINEERING
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    “A STYLE GUIDE IS AN ARTIFACT
 OF DESIGN PROCESS. A

    DESIGN SYSTEM IS A LIVING, FUNDED PRODUCT WITH A ROADMAP & BACKLOG, 
 SERVING AN ECOSYSTEM.” — NATHAN CURTIS // FOUNDER // EIGHTSHAPES
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    LOTS OF PRODUCTS Sales Cloud SalesforceIQ Salesforce Quote-to-Cash Data.com Financial

    Services Cloud Health Cloud Commerce Cloud Service Cloud Desk.com Analytics Cloud Wave Apps Community Cloud Chatter Marketing Cloud Pardot App Cloud AppExchange Force.com Heroku Enterprise IOT Cloud
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    WHERE CAN I FIND THE ICONS? WHAT COLOR IS THE

    BUTTON BORDER? WHERE CAN I FIND THE ICONS?
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    L I G H T N I N G E

    X P E R I E N C E
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    “TRUE COLLABORATION ISN’T THROWING DESIGNS OVER THE WALL. IT’S DESIGNERS,

    ENGINEERS, 
 & THE REST OF THE TEAM 
 SHARING THE RESPONSIBILITY
 TO BUILD A QUALITY PRODUCT.” — DIANA MOUNTER // DESIGN SYSTEMS LEAD // GITHUB
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    a solitary model sees a one team make 
 a

    system available, but with efforts focused 
 primarily on that team’s needs TEAM MODEL #1 SOLITARY VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
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    a single, central design team produces 
 and supports a

    system used by others 
 as a part of their job TEAM MODEL #2 CENTRALIZED VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
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    designers from multiple product teams 
 decide on the system

    together TEAM MODEL #3 FEDERATED VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
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    design system informs product design product design informs design system

    OUR MODEL CYCLICAL SALESFORCE TEAM MODEL FOR 
 SCALING A DESIGN SYSTEM
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    “THE MORE DECISIONS YOU PUT OFF, & THE LONGER YOU

    DELAY THEM, THE MORE EXPENSIVE THEY BECOME.” — CRAIG VILLAMOR // VP PRODUCT EXPERIENCE // APPDYNAMICS
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    V2MOM Vision Values Methods Obstacles Measures What you want to

    do What’s most important about that vision How you get the job done What challenges, problems, and issues might stand in the way How you know when you’ve succeeded
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    “…THE REAL PRODUCT/DELIVERABLE
 IS THE ABILITY TO USE YOUR COMPONENT

    LIBRARY. THIS MEANS DOCUMENTATION
 IS PARAMOUNT…” — UNA KRAVETS // UI ENGINEER // DIGITAL OCEAN
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    “WHEN ACCESSIBILITY ISN'T BAKED IN…
 [IT’S LIKE] MAKING MUFFINS 


    [& FORCING] BLUEBERRIES INTO 
 THE MUFFINS… …THEY’RE NOT REALLY THE SAME… 
 YES, YOU MAY HAVE AN ACCESSIBLE SYSTEM, BUT IT NOT A GOOD SYSTEM.” — CORDELIA MCGEE-TUBB // ACCESSIBILITY ENGINEER // DROPBOX
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    cultural significance & color no flags to represent languages text

    expansion separate labels from form fields capitalization LOCALIZATION
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    “DESIGN TOKENS ARE AN ABSTRACTION FOR EVERYTHING IMPACTING THE VISUAL

    DESIGN OF AN APP/PLATFORM” — SÖNKE ROHDE, VP, UX ENGINEERING, SALESFORCE
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    DESIGN TOKENS CONVERTED TO Lightning Sass Less Stylus JSON (iOS)

    XML (Android) style guide color swatches
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    “JUST BECAUSE SOMETHING IS 
 HARD DOESN’T MEAN IT’S NOT

    
 WORTH PURSUING… IT’S OUR JOB TO SOLVE THOSE 
 PROBLEMS. AFTER ALL, WE’RE IN
 THE INTERFACE BUSINESS. — BRAD FROST // WEB DESIGNER // ATOMIC DESIGN AUTHOR
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    Endeavor Science Blue Azure Biscay Midnight Blue Deep Cove Kasmir

    Cadet Blue Koromiko Flush Mahogany Salem Emerald Geyser Stream Link Water White C O L O R P A L E T T E The quick brown fox jumps over the lazy dog. Base The quick brown fox jumps over the lazy dog. Body Small The quick brown fox jumps over the lazy dog. Heading Large The quick brown fox jumps over the lazy dog. Heading Medium The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Heading Small THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. Heading Label Heading Label Normal Aa LIGHT Aa REGULAR Aa BOLD Salesforce Sans T Y P O G R A P H Y D E S I G N S Y S T E M U I K I T W I N T E R ’ 1 7 LIGHTNINGDESIGNSYSTEM.COM/DOWNLOADS
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    Mark Stage as Complete Unqualified Nurturing Closed Wizard NAVIGATION ACTIONS

    COMPACT LAYOUT REVIEW INVITE Sales Path Coach Discussion Feed Comment Share Placeholder Text Write a comment… Placeholder Text T A B S ITEM TWO ITEM THREE ITEM ONE Placeholder Text ITEM ONE ITEM TWO ITEM THREE Placeholder Text T I L E S Salesforce UX 26 Members T R E E S TREE GROUP HEADER Placeholder Text Placeholder Text Placeholder Text Placeholder Text S P I N N E R S small medium large brand small brand medium brand large LIGHTNINGDESIGNSYSTEM.COM/DOWNLOADS
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    “PATTERNS ARE NOT DOGMA. THEY CAN CHANGE & ADAPT.” —

    CLAUDINA SARAHE // DIRECTOR, FRONT END // CASPER
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    “MUSIC SETS EXPECTATIONS 
 AND MEETS THEM. COMEDY SETS EXPECTATIONS

    AND BREAKS THEM.” — ESPEN BRUNBORG // COFOUNDER // PRIMATE
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    DESIGN IS Fast Universal Intuitive Invisible User-centric Scientific Slow Individual

    Surprising Impressive Visionary Artistic THE SECRET LIFE OF COMEDY
 BY ESPEN BRUNBORG
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    “BE REGULAR AND ORDERLY IN YOUR LIFE, SO THAT YOU

    MAY 
 BE VIOLENT AND ORIGINAL IN YOUR WORK.” — GUSTAVE FLAUBERT // NOVELIST