Designing a Design System

67bb0a8cd6c1993dba0bfe302852f729?s=47 jina
September 13, 2016

Designing a Design System

Keynote presentation for CSS Dev Conf. Featured presentation at Adobe MAX.
Also given at Future of Web Design San Francisco and UX Awards NYC, Web Design Day, You Gotta Love Front End, Front End Conf Zürich, Pixel Up!, UX New Zealand, & Mixin

67bb0a8cd6c1993dba0bfe302852f729?s=128

jina

September 13, 2016
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Transcript

  1. ADOBE MAX // SAN DIEGO // 2 NOVEMBER 2016 DESIGNING

    A DESIGN SYSTEM @JINA // LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM # D ESIG N SYSTEM
  2. @JINA LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM ORGANIZER //

    CLARITY DESIGNER // SASS
  3. None
  4. FORWARD-LOOKING STATEMENTS Safe harbor statement under the Private Securities Litigation

    Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, 
 or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, 
 or upgraded services or technology developments and customer contracts or use of 
 our services. The risks and uncertainties referred to above include – but are not limited to – 
 risks associated with developing and delivering new functionality for our service, 
 new products and services, our new business model, our past operating losses, 
 possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, 
 risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, 
 press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  5. LIGHTNINGDESIGNSYSTEM.COM

  6. “IT USED TO BE THAT 
 DESIGNERS MADE AN OBJECT

    
 AND WALKED AWAY. TODAY THE EMPHASIS MUST 
 SHIFT TO DESIGNING THE 
 ENTIRE LIFE CYCLE.” — PAUL SAFFO // TECHNOLOGY FORECASTER
  7. DESIGN SYSTEMS RULE EVERYTHING AROUND ME

  8. None
  9. PDFS ARE A PAIN TO MAINTAIN

  10. None
  11. WORDPRESS WAS ONLY
 SLIGHTLY EASIER

  12. None
  13. ALISTAPART.COM/ARTICLE/WRITINGAINTERFACESTYLEGUIDE

  14. None
  15. LIVING STYLE GUIDES FTW!

  16. None
  17. BLOG.ENGINEYARD.COM/2011/FRONT-END-MAINTAINABILITY-WITH-SASS-AND-STYLE-GUIDES

  18. None
  19. REDLINES?

  20. None
  21. PSD ⟶ DROPBOX ⟶ WIKI

  22. PSD ⟶ DROPBOX ⟶ WIKI 䡿

  23. None
  24. DOING THIS FOR NATIVE FELT LIKE A STEP BACK

  25. None
  26. SASS-LANG.COM

  27. SASS-LANG.COM/STYLEGUIDE

  28. COULD THE SASS & STYLE GUIDE SHARE A SINGLE SOURCE?

  29. None
  30. COLORS.YAML swatches: - name: "hopbush" value: "c69" - name: "bouquet"

    value: "b37399"
  31. _COLORS.SCSS.ERB <% data.colors.swatches.each do |swatch| %> $<%= swatch.name %>: #<%=

    swatch.value %>; <% end %>
  32. STYLE-GUIDE/COLORS.HTML.HAML - for swatch in data.colors.swatches %li{class: "swatch-" + swatch.name}

    %code = "$" + swatch.name = "#" + swatch.value
  33. SASS-LANG.COM/STYLEGUIDE/COLOR

  34. LIVING STYLE GUIDES FTW

  35. STYLEGUIDES.IO

  36. “A FRACTURED PROCESS 
 MAKES FOR A FRACTURED 
 USER

    EXPERIENCE.” — NATE FORTIN // VP DESIGN // EVERNOTE
  37. DESIGN SYSTEMS FTW

  38. WHAT IS A DESIGN SYSTEM?

  39. BRAND GUIDELINES?

  40. NASA.GOV/IMAGE-FEATURE/NASA-GRAPHICS-STANDARDS-MANUAL

  41. STANDARDSMANUAL.COM/PRODUCTS/NASA-GRAPHICS-STANDARDS-MANUAL

  42. NASA.GOV/SITES/DEFAULT/FILES/ATOMS/FILES/NASA_GRAPHICS_MANUAL_NHB_1430-2_JAN_1976.PDF

  43. DROPBOX.COM/BRANDING

  44. DESIGN LANGUAGE?

  45. MATERIAL.GOOGLE.COM

  46. BRAND.UBER.COM

  47. VOICE & TONE?

  48. VOICEANDTONE.COM

  49. SLACKHQ.COM/WORDS-ARE-HARD-AABAFC490D04

  50. PATTERN LIBRARY?

  51. UI LIBRARY?

  52. COMPONENT LIBRARY?

  53. FRONT-END STYLE GUIDE?

  54. WHATCHAMACALLIT?

  55. STANDARDS.USA.GOV

  56. IT CAN BE ANY OF THESE. OR ALL OF THESE.

    OR OTHER THINGS AS WELL.
  57. A DESIGN SYSTEM CONTAINS WHATEVER YOUR ORGANIZATION NEEDS TO COMMUNICATE

    
 DESIGN DECISIONS
  58. “…STYLE GUIDES. NOW, IT’S DESIGN SYSTEMS. IS THIS JUST A

    CHANGE IN THE MARKETING? OR ARE THESE THINGS ACTUALLY DIFFERENT FROM ONE ANOTHER?” — JARED SPOOL // FOUNDER // USER INTERFACE ENGINEERING
  59. “A STYLE GUIDE IS AN ARTIFACT
 OF DESIGN PROCESS. A

    DESIGN SYSTEM IS A LIVING, FUNDED PRODUCT WITH A ROADMAP & BACKLOG, 
 SERVING AN ECOSYSTEM.” — NATHAN CURTIS // FOUNDER // EIGHTSHAPES
  60. None
  61. FORMER SALESFORCE1 STYLE GUIDE

  62. None
  63. WHY DID SALESFORCE 
 NEED A DESIGN SYSTEM?

  64. SCALING ENTERPRISE 
 DESIGN IS TRICKY!

  65. 17
 YEARS OF LEGACY

  66. 20K+
 EMPLOYEES

  67. LOTS OF PRODUCTS Sales Cloud SalesforceIQ Salesforce Quote-to-Cash Data.com Financial

    Services Cloud Health Cloud Commerce Cloud Service Cloud Desk.com Analytics Cloud Wave Apps Community Cloud Chatter Marketing Cloud Pardot App Cloud AppExchange Force.com Heroku Enterprise IOT Cloud
  68. CONSIDER THE 
 WHOLE ECOSYSTEM

  69. None
  70. GREAT TEAM COMMUNICATION 
 IS CRITICAL

  71. WHERE CAN I FIND THE ICONS? WHAT COLOR IS THE

    BUTTON BORDER? WHERE CAN I FIND THE ICONS?
  72. None
  73. None
  74. None
  75. #FML

  76. 106 UNIQUE TEXT COLORS

  77. 120 UNIQUE BACKGROUND COLORS

  78. 73 UNIQUE FONT SIZES

  79. DESIGN PAGES

  80. DESIGN SYSTEMS

  81. L I G H T N I N G E

    X P E R I E N C E
  82. “TRUE COLLABORATION ISN’T THROWING DESIGNS OVER THE WALL. IT’S DESIGNERS,

    ENGINEERS, 
 & THE REST OF THE TEAM 
 SHARING THE RESPONSIBILITY
 TO BUILD A QUALITY PRODUCT.” — DIANA MOUNTER // DESIGN SYSTEMS LEAD // GITHUB
  83. MEDIUM.COM/EIGHTSHAPES-LLC/TEAM-MODELS-FOR-SCALING-A-DESIGN-SYSTEM-2CF9D03BE6A0

  84. a solitary model sees a one team make 
 a

    system available, but with efforts focused 
 primarily on that team’s needs TEAM MODEL #1 SOLITARY VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
  85. a single, central design team produces 
 and supports a

    system used by others 
 as a part of their job TEAM MODEL #2 CENTRALIZED VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
  86. designers from multiple product teams 
 decide on the system

    together TEAM MODEL #3 FEDERATED VIA TEAM MODELS FOR SCALING A DESIGN SYSTEM BY NATHAN CURTIS
  87. MEDIUM.COM/SALESFORCE-UX/THE-SALESFORCE-TEAM-MODEL-FOR-SCALING-A-DESIGN-SYSTEM-D89C2A2D404B

  88. design system informs product design product design informs design system

    OUR MODEL CYCLICAL SALESFORCE TEAM MODEL FOR 
 SCALING A DESIGN SYSTEM
  89. DO YOUR RESEARCH

  90. BLOGS.ADOBE.COM/CREATIVECLOUD/BUILDING-EMPOWERING-STYLE-GUIDES-WITH-PRACTICAL-RESEARCH

  91. HAVE A CLEAR VISION
 TO ALIGN EFFORTS

  92. “THE MORE DECISIONS YOU PUT OFF, & THE LONGER YOU

    DELAY THEM, THE MORE EXPENSIVE THEY BECOME.” — CRAIG VILLAMOR // VP PRODUCT EXPERIENCE // APPDYNAMICS
  93. BRING EVERYONE TOGETHER AROUND A SINGLE GOAL

  94. None
  95. DRIVE DESIGN DECISIONS
 WITH DESIGN PRINCIPLES

  96. CLARITY Eliminate ambiguity. Enable people to see, understand, and act

    with confidence.
  97. EFFICIENCY Streamline and optimize workflows. Intelligently anticipate needs to help

    people work better, smarter, and faster.
  98. CONSISTENCY Create familiarity and strengthen 
 intuition by applying the

    same solution 
 to the same problem.
  99. BEAUTY Demonstrate respect for people’s time 
 and attention through

    thoughtful and elegant craftsmanship.
  100. LISTS IN PRIORITY ORDER

  101. > CLARITY > EFFICIENCY > CONSISTENCY > BEAUTY

  102. PRINCIPLES > STANDARDS

  103. EVANGELIZE & ALIGN

  104. SALESFORCE.COM/BLOG/2013/04/HOW-TO-CREATE-ALIGNMENT-WITHIN-YOUR-COMPANY.HTML

  105. V2MOM Vision Values Methods Obstacles Measures What you want to

    do What’s most important about that vision How you get the job done What challenges, problems, and issues might stand in the way How you know when you’ve succeeded
  106. UI INVENTORY

  107. ALISTAPART.COM/ARTICLE/FROM-PAGES-TO-PATTERNS-AN-EXERCISE-FOR-EVERYONE

  108. None
  109. SKETCH USER FLOWS

  110. DOCS.GOOGLE.COM/PRESENTATION/D/1GQFMIDV_NQKI36FXAWD3WTJL5-JV-GHL7XVD2FVEL0M BY BRAD FROST

  111. STANDARDIZE & CONSOLIDATE

  112. SPECIAL SNOWFLAKES

  113. DOCUMENT,
 DOCUMENT, DOCUMENT

  114. “IF YOU DON’T DOCUMENT SOMETHING, IT DOESN’T EXIST.” — MIRIAM

    SUZANNE // FOUNDER // ODDBIRD
  115. EMPOWER DESIGNERS 
 & DEVELOPERS

  116. “…THE REAL PRODUCT/DELIVERABLE
 IS THE ABILITY TO USE YOUR COMPONENT

    LIBRARY. THIS MEANS DOCUMENTATION
 IS PARAMOUNT…” — UNA KRAVETS // UI ENGINEER // DIGITAL OCEAN
  117. primaries neutrals secondaries COLOR

  118. neutrals VISUAL MESSAGING

  119. neutrals VISUAL HIERARCHY

  120. standards-compliant markup keyboard navigation appropriate use of color accessible forms

    described images & icons ACCESSIBILITY
  121. “WHEN ACCESSIBILITY ISN'T BAKED IN…
 [IT’S LIKE] MAKING MUFFINS 


    [& FORCING] BLUEBERRIES INTO 
 THE MUFFINS… …THEY’RE NOT REALLY THE SAME… 
 YES, YOU MAY HAVE AN ACCESSIBLE SYSTEM, BUT IT NOT A GOOD SYSTEM.” — CORDELIA MCGEE-TUBB // ACCESSIBILITY ENGINEER // DROPBOX
  122. cultural significance & color no flags to represent languages text

    expansion separate labels from form fields capitalization LOCALIZATION
  123. RED = DOWN

  124. RED = UP

  125. LOTS OF
 PLATFORMS & DEVICES

  126. HOW DO WE SCALE DESIGN ACROSS OUR ECOSYSTEM AND ALL

    ITS PLATFORMS & DEVICES?
  127. HOW DO WE MAKE FUTURE VISUAL DESIGN CHANGES FASTER?

  128. HOW DO WE KEEP OUR DESIGN 
 SYSTEM AGNOSTIC?

  129. SINGLE SOURCE OF TRUTH

  130. CSS Preprocessors introduced Variables in CSS for better consistency, efficiency,

    & maintainability. SASS, LESS, STYLUS, ETC.
  131. None
  132. DESIGN TOKENS

  133. “DESIGN TOKENS ARE DESIGN DECISIONS PROPAGATED THROUGH A SYSTEM.” —

    NATHAN CURTIS // FOUNDER // EIGHTSHAPES
  134. “DESIGN TOKENS ARE AN ABSTRACTION FOR EVERYTHING IMPACTING THE VISUAL

    DESIGN OF AN APP/PLATFORM” — SÖNKE ROHDE, VP, UX ENGINEERING, SALESFORCE
  135. NO MORE HARD-CODED VALUES

  136. None
  137. THEO Open source tool for generating 
 Design Tokens

  138. DESIGN TOKENS CONVERTED TO Lightning Sass Less Stylus JSON (iOS)

    XML (Android) style guide color swatches
  139. .ASE
 Adobe Photoshop
 Adobe Illustrator
 Adobe InDesign .CLR
 other design

    apps on Mac COLOR SWATCHES
  140. None
  141. None
  142. None
  143. APPLY DESIGN DECISIONS 
 WITH CONFIDENCE

  144. NO PRODUCT TOO LARGE,
 NO PRODUCT TOO SMALL

  145. None
  146. “JUST BECAUSE SOMETHING IS 
 HARD DOESN’T MEAN IT’S NOT

    
 WORTH PURSUING… IT’S OUR JOB TO SOLVE THOSE 
 PROBLEMS. AFTER ALL, WE’RE IN
 THE INTERFACE BUSINESS. — BRAD FROST // WEB DESIGNER // ATOMIC DESIGN AUTHOR
  147. KEEP THE MOMENTUM GOING

  148. A DESIGN SYSTEM IS 
 NOT A SIDE PROJECT

  149. ZOMBIE
 STYLE GUIDES

  150. IT MUST BE LIVING

  151. A DESIGN SYSTEM IS A PRODUCT GOOD PRODUCTS 
 REQUIRE

    GOOD SUPPORT
  152. BROWN BAG LUNCHES ADVISORY BOARD WORK CHAT TOWN HALLS DOCUMENT.

    DOCUMENT. DOCUMENT.
  153. SUPPORT YOUR 
 NON-CODING DESIGNERS

  154. MATERIAL.GOOGLE.COM/RESOURCES/STICKER-SHEETS-ICONS.HTML

  155. Endeavor Science Blue Azure Biscay Midnight Blue Deep Cove Kasmir

    Cadet Blue Koromiko Flush Mahogany Salem Emerald Geyser Stream Link Water White C O L O R P A L E T T E The quick brown fox jumps over the lazy dog. Base The quick brown fox jumps over the lazy dog. Body Small The quick brown fox jumps over the lazy dog. Heading Large The quick brown fox jumps over the lazy dog. Heading Medium The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Heading Small THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. Heading Label Heading Label Normal Aa LIGHT Aa REGULAR Aa BOLD Salesforce Sans T Y P O G R A P H Y D E S I G N S Y S T E M U I K I T W I N T E R ’ 1 7 LIGHTNINGDESIGNSYSTEM.COM/DOWNLOADS
  156. Mark Stage as Complete Unqualified Nurturing Closed Wizard NAVIGATION ACTIONS

    COMPACT LAYOUT REVIEW INVITE Sales Path Coach Discussion Feed Comment Share Placeholder Text Write a comment… Placeholder Text T A B S ITEM TWO ITEM THREE ITEM ONE Placeholder Text ITEM ONE ITEM TWO ITEM THREE Placeholder Text T I L E S Salesforce UX 26 Members T R E E S TREE GROUP HEADER Placeholder Text Placeholder Text Placeholder Text Placeholder Text S P I N N E R S small medium large brand small brand medium brand large LIGHTNINGDESIGNSYSTEM.COM/DOWNLOADS
  157. None
  158. None
  159. COMING SOON BY @MBIANCHI27

  160. “PATTERNS ARE NOT DOGMA. THEY CAN CHANGE & ADAPT.” —

    CLAUDINA SARAHE // DIRECTOR, FRONT END // CASPER
  161. “MUSIC SETS EXPECTATIONS 
 AND MEETS THEM. COMEDY SETS EXPECTATIONS

    AND BREAKS THEM.” — ESPEN BRUNBORG // COFOUNDER // PRIMATE
  162. DESIGN IS Fast Universal Intuitive Invisible User-centric Scientific Slow Individual

    Surprising Impressive Visionary Artistic THE SECRET LIFE OF COMEDY
 BY ESPEN BRUNBORG
  163. “BE REGULAR AND ORDERLY IN YOUR LIFE, SO THAT YOU

    MAY 
 BE VIOLENT AND ORIGINAL IN YOUR WORK.” — GUSTAVE FLAUBERT // NOVELIST
  164. LIGHTNINGDESIGNSYSTEM.COM

  165. OPEN SOURCE AT GITHUB.COM/SALESFORCE-UX

  166. DESIGNSYSTEMS.HEROKUAPP.COM

  167. CLARITYCONF.COM

  168. THANKS! @JINA