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Engaging Accepted Students Through WordPress

Engaging Accepted Students Through WordPress

A case study of how Bravery Media helped a university engage accepted students in the run up to enrollment. This talk deals with how we integrated internal university systems with a WordPress install to target content, tasks, and alerts in order to combat melt.

This talk was presented at WPCampus 2018 in St Louis, MO.

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Joel G Goodman

July 14, 2018
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Transcript

  1. ENGAGING ACCEPTED STUDENTS THROUGH WORDPRESS @JOELGOODMAN BRAVERY.CO #WPCampus

  2. None
  3. Bravery is a service design and product development studio planted

    squarely in the higher education sector. We create daring solutions to the core challenges facing institutions of higher learning. BRAVERY.CO #WPCampus *Location of Austin is approximate
  4. @JOELGOODMAN BRAVERY.CO | @BRAVERYMEDIA

  5. ENGAGING ACCEPTED STUDENTS THROUGH WORDPRESS @JOELGOODMAN BRAVERY.CO #WPCampus

  6. A QUICK ROADMAP BRAVERY.CO #WPCampus

  7. BRAVERY.CO #WPCampus 1.Framing today’s conversation 2.Planning the product 3.Political intrigues

    4.Good intentions, stupid scale 5.Lessons learned A QUICK ROADMAP
  8. SOUND GOOD? BRAVERY.CO #WPCampus

  9. WHAT'S THE ONE THING EVERY ADMISSIONS OFFICE FEARS FROM THEIR

    ACCEPTED STUDENTS? Framing today’s conversation BRAVERY.CO #WPCampus
  10. BRAVERY.CO #WPCampus

  11. Melt is the phenomenon wherein a student accepted to your

    institution disappears during the lead-up to registration (and deposit), never to be heard from again. BRAVERY.CO #WPCampus
  12. WHAT REALLY HAPPENS BRAVERY.CO #WPCampus

  13. HOW EASY IS YOUR REGISTRATION PROCESS? BRAVERY.CO #WPCampus

  14. HELPING 
 LOYOLA MARYMOUNT 
 UNIVERSITY BRAVERY.CO #WPCampus

  15. BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

  16. BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

  17. BRAVERY.CO #WPCampus 2015 LMU Digital Viewbook

  18. BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

  19. BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

  20. BRAVERY.CO #WPCampus 2016 LMU Digital Viewbook Redesign

  21. BRAVERY.CO #WPCampus 2016 outcomes.lmu.edu

  22. BRAVERY.CO #WPCampus 2016 outcomes.lmu.edu

  23. SO HOW DO WE SLOW MELT? BRAVERY.CO #WPCampus

  24. “The idea is to incorporate this into the system in

    a way that is unique and fun so students will want to come back and see what updates have been done, and to check their lists.” BRAVERY.CO #WPCampus
  25. DEFINING THE 
 REQUIREMENTS BRAVERY.CO #WPCampus Planning the product

  26. REQUIREMENTS 1.Sign in and data sync via Slate

  27. REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting

    from president
  28. REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting

    from president 3.Letter/video from dean (targeted)
  29. REQUIREMENTS 1.Sign in and data sync via Slate 2.Video greeting

    from president 3.Letter/video from dean (targeted) 4.Ability for student to see what tasks have been completed and still outstanding
  30. TASKS TO COMPLETE 1.Survey completion 2.Placement test completion 3.Registration 4.Orientation

    session RSVP 5.International documents required (list TBD)
  31. REQUIREMENTS 2.Video greeting from president 3.Letter/video from dean (targeted) 4.Ability

    for student to see what tasks have been completed and still outstanding 5.A method to distribute survey unique to each college and for completed surveys to be transmitted to the college representative.
  32. REQUIREMENTS 4.Ability for student to see what tasks have been

    completed and still outstanding 5.A method to distribute survey unique to each college and for completed surveys to be transmitted to the college representative. 6.“How to” video tutorial display
  33. REQUIREMENTS 5.A method to distribute survey unique to each college

    and for completed surveys to be transmitted to the college representative. 6.“How to” video tutorial display 7.A notification section that allows us to communicate with a targeted group of people
  34. REQUIREMENTS 6.“How to” video tutorial display 7.A notification section that

    allows us to communicate with a targeted group of people 8.A Social media page that can use their Facebook login to show the class of page so students can communicate without having to go to Facebook.
  35. REQUIREMENTS 6.“How to” video tutorial display 7.A notification section that

    allows us to communicate with a targeted group of people 8.A Social media page that can use their Facebook login to show the class of page so students can communicate without having to go to Facebook.
  36. BOSSES GONNA BOSS. Political Intrigues BRAVERY.CO #WPCampus

  37. REQUIREMENTS 6.“How to” video tutorial display 7.A notification section that

    allows us to communicate with a targeted group of people 8.A method for students to opt in to share certain data, like hometown, etc. so students can find other people from their area and communicate with each other
  38. REQUIREMENTS 8.A method for students to opt in to share

    certain data, like hometown, etc so students can find other people from their area and communicate with each other 9.A method for student to return to where they left off, and not have to start over each time they login.
  39. AND, OBVIOUSLY, 
 WCAG-COMPLIANT BRAVERY.CO #WPCampus

  40. WE IDENTIFIED THE STUDENT ROLE TYPES THAT NEED ACCESS BRAVERY.CO

    #WPCampus
  41. WE IDENTIFIED STATIC REFERENCE CONTENT BRAVERY.CO #WPCampus

  42. BRAVERY.CO #WPCampus

  43. NEXT, WE STARTED DESIGNING BRAVERY.CO #WPCampus

  44. LOGIN Newly accepted students are first sent to this Future

    Lions login page and asked to login with the credentials they used when applying to LMU.
  45. FIRST LOGIN When logging in for the first time, we

    take users to this greeting from the president. The video should not autoplay, but does give them the option to watch immediately.
  46. ONBOARDING When the video greeting is finished, users are taken

    to the onboarding screen which asks them to connect their Facebook, turn on notifications, and follow LMU Admission social accounts.
  47. ONBOARDING On touch devices, these cards are swipe-able, but also

    progress as tasks are completed. Admission staff have control to change, remove, and add cards to this process as they see fit.
  48. USER TRACKBOARD After onboarding, the user is presented with their

    home base where we show them available tasks, targeted links to relevant content, and a central feed area with targeted greetings and task content, as well as social media integration.
  49. TRIAL AND ERROR Good Intentions, Stupid Scale BRAVERY.CO #WPCampus

  50. WHEN YOU DON’T OWN THE STACK END-TO-END… BRAVERY.CO #WPCampus

  51. OUR TROUBLES WITH AUTHENTICATION BRAVERY.CO #WPCampus

  52. MAGIC BRAVERY.CO #WPCampus

  53. MAGIC BRAVERY.CO #WPCampus WRONG

  54. OUR TROUBLES WITH AUTHENTICATION BRAVERY.CO #WPCampus

  55. SIDENOTE BRAVERY.CO #WPCampus

  56. WHAT DID WE DO? BRAVERY.CO #WPCampus

  57. BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend

    the plugin we were using
  58. BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend

    the plugin we were using 2.Try a plugin that supports extra CAS attributes
  59. BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend

    the plugin we were using 2.Try a plugin that supports extra CAS attributes 3.Find a workaround
  60. BRAVERY.CO #WPCampus 1.Seek out a CAS dev that could extend

    the plugin we were using 2.Try a plugin that supports extra CAS attributes 3.Find a workaround
  61. TARGETED, PERSONAL TASKS BRAVERY.CO #WPCampus

  62. BRAVERY.CO #WPCampus

  63. REMEMBER WHEN FACEBOOK HAD THAT DATA BREACH? BRAVERY.CO #WPCampus

  64. BRAVERY.CO #WPCampus

  65. BRAVERY.CO #WPCampus FLY TOO CLOSE TO THE SUN… Good Intentions,

    Stupid Scale
  66. None
  67. WE WERE GONNA BUILD
 A REALLY COOL 
 NOTIFICATION ENGINE

    BRAVERY.CO #WPCampus
  68. YEAH RIGHT. BRAVERY.CO #WPCampus

  69. WE SCALED BACK BRAVERY.CO #WPCampus

  70. BRAVERY.CO #WPCampus

  71. BRAVERY.CO #WPCampus SCOPE CREEP KILLS Lessons Learned

  72. BRAVERY.CO #WPCampus SCOPE CREEP KILLS 1.Questionnaires were multipage (easy) 2.Questionnaires

    required long-form text 3.Questionnaires required targeted content in some cases (kinda easy) 4.Questionnaires required tutorials to be interspersed with the forms. 5.We needed to limit submissions, and be able to clear that limit.
  73. None
  74. LMU ALSO ASKED US TO INTEGRATE AN IMAGE GENERATOR. BRAVERY.CO

    #WPCampus
  75. BRAVERY.CO #WPCampus

  76. GUESS HOW WELL THAT PERFORMED. BRAVERY.CO #WPCampus

  77. BRAVERY.CO #WPCampus UNKNOWNS KILL Lessons Learned

  78. ANY QUESTIONS? BRAVERY.CO #WPCampus

  79. @JOELGOODMAN BRAVERY.CO | @BRAVERYMEDIA