Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design freedom: Becoming data-informed, not dat...
Search
Joel G Goodman
May 16, 2021
Design
1
280
Design freedom: Becoming data-informed, not data-controlled
Presented at the Penn State Web Conference, June 2016
Joel G Goodman
May 16, 2021
Tweet
Share
More Decks by Joel G Goodman
See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
joelgoodman
0
620
Personalization + Hospitable Design
joelgoodman
0
540
Engaging Accepted Students Through WordPress
joelgoodman
1
150
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
joelgoodman
1
810
Building an Effective Creative Team
joelgoodman
0
830
Branding Yourself As An Expert
joelgoodman
2
300
Hustle Is Hope
joelgoodman
3
1.7k
Change the Future
joelgoodman
1
530
Typography Matters
joelgoodman
1
2.1k
Other Decks in Design
See All in Design
BPStudy#213〜ビジネスアナリシスとDDD(ドメイン駆動設計)パネルディスカッション資料 / BPStudy213-panel
haru860
0
430
Crisp Code inc. ブランドガイドライン
so_kotani
1
190
“使いやすい”が生産性を変える!業務を効率化するためのUX/UI設計ポイント
ncdc
2
420
Haley's adventure chase
ivettetwin
0
240
AIの実践とコミュニケーションデザインの意義 / AI practice and the significance of communication design
bebe
0
640
PF_濵村ひろみ_202503
maru_design78
0
180
株式会社デイトラ様│コーポレートサイト│コンセプトシート
haruka_capeo
0
2.2k
#Dubois Challenge 2025: Economics
ajstarks
0
130
Flow, Not Stock 知識触媒としてのIA
5kaichi
1
290
「デザイン」を信じるには
iflection
0
280
1920*1080pxに設定したケース / Google Slide Size Test
arthur1
0
2.9k
Goodpatch Tour💙 / We are hiring!
goodpatch
31
860k
Featured
See All Featured
Why You Should Never Use an ORM
jnunemaker
PRO
58
9.4k
4 Signs Your Business is Dying
shpigford
184
22k
Stop Working from a Prison Cell
hatefulcrawdad
271
21k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.8k
Fireside Chat
paigeccino
37
3.5k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
181
54k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
48
2.9k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Making Projects Easy
brettharned
116
6.3k
Designing Experiences People Love
moore
142
24k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.6k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Transcript
DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA
None
Bravery is a design and web strategy agency based
in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
@JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA
DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
None
BRAVERYMEDIA.CO SANITY CHECK. #econfpsu
BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA
#econfpsu
BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu
BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu
BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu
BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu
BRAVERYMEDIA.CO THE EFFECTS #econfpsu
None
None
IOS FLAT DESIGN DRIVES ME NUTS
BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST
CONTEXT GETS LOST
I’M GUILTY TOO
None
BRAVERYMEDIA.CO DATA-DICTATED PRODUCT DESIGN #econfpsu
BRAVERYMEDIA.CO DATA IS COLD. #econfpsu
BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus
groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998
BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu
BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu
BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu
None
BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu
BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU
WANT #econfpsu
None
None
None
None
None
None
None
None
None
None
BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu
BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu
BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR ART Fran Zablocki
(paraphrased) #econfpsu
BRAVERYMEDIA.CO HOW DO WE MASTER OUR DATA? #econfpsu
BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu