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Design freedom: Becoming data-informed, not data-controlled

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Joel G Goodman

May 16, 2021
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  1. DESIGN FREEDOM
    becoming data-informed, not data-controlled
    BRAVERYMEDIA.CO
    #econfpsu

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  2. JOEL G GOODMAN
    PRINCIPAL, BRAVERY MEDIA

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  3. Bravery is a design and web strategy agency based 

    in Austin, TX. We craft memorable experiences
    with colleges, universities, & startups.

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  4. @JOELGOODMAN
    BRAVERYMEDIA.CO | @BRAVERYMEDIA

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  5. DESIGN FREEDOM
    becoming data-informed, not data-controlled
    BRAVERYMEDIA.CO
    #econfpsu

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  6. BRAVERYMEDIA.CO
    SANITY CHECK.
    #econfpsu

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  7. BRAVERYMEDIA.CO
    WE ARE ALL WORKING
    OFF OF THE SAME DATA
    #econfpsu

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  8. BRAVERYMEDIA.CO
    $$$ DON’T LIE
    #econfpsu

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  9. BRAVERYMEDIA.CO
    BUT THIS IS EVERYWHERE
    #econfpsu

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  10. BRAVERYMEDIA.CO
    UX DESIGNERS HAVE
    TAKEN OVER THE WORLD
    #econfpsu

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  11. BRAVERYMEDIA.CO
    UX CAN’T BE ONLY ABOUT
    USING THE PRODUCT
    #econfpsu

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  12. BRAVERYMEDIA.CO
    THE EFFECTS
    #econfpsu

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  13. IOS FLAT DESIGN 

    DRIVES ME NUTS

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  14. BRAVERYMEDIA.CO
    #econfpsu
    BUTTONS DON’T LOOK LIKE BUTTONS
    GENERALLY LOW CONTRAST
    CONTEXT GETS LOST

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  15. I’M GUILTY TOO

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  16. BRAVERYMEDIA.CO
    DATA-DICTATED 

    PRODUCT DESIGN
    #econfpsu

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  17. BRAVERYMEDIA.CO
    DATA IS COLD.
    #econfpsu

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  18. BRAVERYMEDIA.CO
    #econfpsu
    It's really hard to design products by focus groups.
    A lot of times, people don't know what they want
    until you show it to them.
    Steve Jobs, BusinessWeek, May 25, 1998

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  19. BRAVERYMEDIA.CO
    EXPERIENCES SHOULD APPEAL
    TO EMOTIONS
    #econfpsu

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  20. BRAVERYMEDIA.CO
    METRICS SHOULD INFORM
    THE CHOICES YOU MAKE
    #econfpsu

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  21. BRAVERYMEDIA.CO
    YOU SET GOALS.
    THE DATA DOES NOT.
    #econfpsu

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  22. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH
    LEAVES ROOM FOR HUMANITY.
    #econfpsu

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  23. BRAVERYMEDIA.CO
    START WITH WHAT YOU KNOW,
    BUILD TO WHAT YOU WANT
    #econfpsu

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  24. BRAVERYMEDIA.CO
    YOU MAD, BRO?
    #econfpsu

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  25. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH
    LEAVES ROOM FOR YOUR
    EXPERTISE
    #econfpsu

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  26. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH

    LEAVES ROOM FOR ART
    Fran Zablocki (paraphrased)
    #econfpsu

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  27. BRAVERYMEDIA.CO
    HOW DO WE MASTER 

    OUR DATA?
    #econfpsu

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  28. BRAVERYMEDIA.CO
    YOUR QUESTIONS
    @JOELGOODMAN
    BRAVERYMEDIA.CO | @BRAVERYMEDIA
    #econfpsu

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