Save 37% off PRO during our Black Friday Sale! »

Design freedom: Becoming data-informed, not data-controlled

73f37978c35c14c7a59245e7687207cd?s=47 Joel G Goodman
May 16, 2021
Design
1
35

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

73f37978c35c14c7a59245e7687207cd?s=128

Joel G Goodman

May 16, 2021
Tweet

More Decks by Joel G Goodman

See All by Joel G Goodman
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
62
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
110
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
0
60
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
2
92
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
3
1.5k
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
250
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
1.9k
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
2.1k
73f37978c35c14c7a59245e7687207cd?s=48 joelgoodman
1
1.8k

Other Decks in Design

See All in Design
B3ace07412a5178ea778e7eec161fc0a?s=48 jcasabona
0
150
96eec0ca2206d54f7a814b1f6359ff11?s=48 fourdigit
0
6.9k
6fffdd34b95991b0b2847a8a3b663e3f?s=48 adrianfindsnemo
0
240
5b6a2bd86ef643786a381a212e0ef2f1?s=48 geoffreycrofte
0
210
F8abf90d497834425c7278bb8000d9a3?s=48 retty
0
110
Ab8c85abd123fc26817fad242cf4ad4c?s=48 uhzz
0
9.4k
Aa19e202c24c51a41415206e7742c098?s=48 maslow_akkun
1
21k
708e6c194dd71ae3c73b01b60366c83e?s=48 fiqryr
0
220
69f5ab96892df4d8cbe32189f2ed2d9d?s=48 heyinc
1
480
1db31cd7a801c73129dbce8163a49b08?s=48 sevendex
0
280
E9842b8acc7107a783648a6274dd9a10?s=48 laineyru
0
230
C8752623d12b45468a9cf8f13d6e8df4?s=48 hazuijunpei
0
170

Featured

See All Featured
3ab1249be442027903e1180025340b3f?s=48 reverentgeek
172
7.8k
C620790ae5bf5b50c245b2e0ef95f338?s=48 deanohume
294
28k
48c098b6579220a67a6ba949be6e4b5a?s=48 revolveconf
204
10k
C0b42577cfc2b321be3474618107e933?s=48 samanthasiow
61
6.9k
Fde6c3a50ca518a909ef35c22c0ee0e4?s=48 destraynor
148
20k
C44e1f7e22c3f23cff7bc130871047ef?s=48 eileencodes
118
27k
5b6a2bd86ef643786a381a212e0ef2f1?s=48 geoffreycrofte
44
3.7k
B83d5b590577969ee79a5ad845411a7d?s=48 ammeep
660
55k
1f74b13f1e5c6c69cb5d7fbaabb1e2cb?s=48 sferik
611
56k
B3ace07412a5178ea778e7eec161fc0a?s=48 jcasabona
10
770
E76911cbe088e5b850d966de3fc7435b?s=48 robhawkes
56
3.4k
027d1ebf66cc039a0bd3b55eeadbe75d?s=48 sachag
449
36k

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu