$30 off During Our Annual Pro Sale. View Details »

Design freedom: Becoming data-informed, not data-controlled

Joel G Goodman
May 16, 2021
Design
1
90

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Joel G Goodman

May 16, 2021
Tweet

More Decks by Joel G Goodman

See All by Joel G Goodman
Engaging Accepted Students Through WordPress
joelgoodman
1
72
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
joelgoodman
1
160
Building an Effective Creative Team
joelgoodman
0
110
Branding Yourself As An Expert
joelgoodman
2
150
Hustle Is Hope
joelgoodman
3
1.6k
Change the Future
joelgoodman
1
310
Typography Matters
joelgoodman
1
1.9k
Study Abroad: Borrowing Ideas, Design, & Strategy from Beyond the Walls of Academia
joelgoodman
1
2.3k
We Are What They See: Interpersonal User Experience
joelgoodman
1
1.8k

Other Decks in Design

See All in Design
メタバース プレゼン講座1. マインドセット編
yusuke_akita
0
110
broom inc. / Company profile
takumuimoto
0
110
UXA2022 Day 1; Liz Adcock - Enterprise Service Design for Government: De-risking the design and delivery of digital services
uxaustralia
PRO
0
130
Components: Go big? Go small? Do 'em all!
nathanacurtis
0
130
Kubo
airinbudiman
0
220
Rumpelstiltskin - Excerpt - Noelle Davidson
noelledeeartist
0
140
ペイディのUXライティングで気をつけている３つのこと
naoto_miyazaki
7
2.2k
考えられる可能性を知る - 多角的に捉える訓練
keitakawamoto
3
310
Grub
rottentwinkies
0
190
Améliorez l'expérience utilisateur de vos formulaires web
geoffreycrofte
0
360
UXA2022 Day 2; Matt Fenwick - Defending design: writing to influence
uxaustralia
PRO
0
110
ヘッドショットの気持ち良さを考える 〜フィードバックとUX〜
migi1982
1
200

Featured

See All Featured
XXLCSS - How to scale CSS and keep your sanity
sugarenia
236
1.1M
Typedesign – Prime Four
hannesfritz
34
1.5k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
27
19k
A Philosophy of Restraint
colly
193
15k
Side Projects
sachag
451
37k
How New CSS Is Changing Everything About Graphic Design on the Web
jensimmons
214
11k
Making Projects Easy
brettharned
101
4.7k
The Invisible Customer
myddelton
111
12k
How to name files
jennybc
45
69k
How To Stay Up To Date on Web Technology
chriscoyier
779
250k
Reflections from 52 weeks, 52 projects
jeffersonlam
337
18k
Making the Leap to Tech Lead
cromwellryan
114
7.6k

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu