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Design freedom: Becoming data-informed, not dat...
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Joel G Goodman
May 16, 2021
Design
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270
Design freedom: Becoming data-informed, not data-controlled
Presented at the Penn State Web Conference, June 2016
Joel G Goodman
May 16, 2021
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Transcript
DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA
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Bravery is a design and web strategy agency based
in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
@JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA
DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
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BRAVERYMEDIA.CO SANITY CHECK. #econfpsu
BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA
#econfpsu
BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu
BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu
BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu
BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu
BRAVERYMEDIA.CO THE EFFECTS #econfpsu
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IOS FLAT DESIGN DRIVES ME NUTS
BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST
CONTEXT GETS LOST
I’M GUILTY TOO
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BRAVERYMEDIA.CO DATA-DICTATED PRODUCT DESIGN #econfpsu
BRAVERYMEDIA.CO DATA IS COLD. #econfpsu
BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus
groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998
BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu
BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu
BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu
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BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu
BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU
WANT #econfpsu
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BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu
BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu
BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR ART Fran Zablocki
(paraphrased) #econfpsu
BRAVERYMEDIA.CO HOW DO WE MASTER OUR DATA? #econfpsu
BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu