Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design freedom: Becoming data-informed, not dat...

Avatar for Joel G Goodman Joel G Goodman
May 16, 2021
Design
1
310

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Avatar for Joel G Goodman

Joel G Goodman

May 16, 2021
Tweet

More Decks by Joel G Goodman

See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
Avatar for Joel G Goodman joelgoodman
0
870
Personalization + Hospitable Design
Avatar for Joel G Goodman joelgoodman
0
800
Engaging Accepted Students Through WordPress
Avatar for Joel G Goodman joelgoodman
1
200
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
Avatar for Joel G Goodman joelgoodman
1
1.1k
Building an Effective Creative Team
Avatar for Joel G Goodman joelgoodman
0
1.1k
Branding Yourself As An Expert
Avatar for Joel G Goodman joelgoodman
2
310
Hustle Is Hope
Avatar for Joel G Goodman joelgoodman
3
1.8k
Change the Future
Avatar for Joel G Goodman joelgoodman
1
560
Typography Matters
Avatar for Joel G Goodman joelgoodman
1
2.2k

Other Decks in Design

See All in Design
富山デザイン勉強会_デザイントレンド2026.pdf
Avatar for keita keita_yoshikawa
1
120
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
Avatar for kumano ayumi kumanoayumi
6
940
Diverse Design Team Deck
Avatar for Diverse diverse
0
880
デザイナーが主導権を握る、AI協業の本音と実践
Avatar for satosio satosio
7
2.9k
「自分の仕事はどこまで？」と問い続けたら。デザイナーの「視座」を考える
Avatar for Takeru Mukai mukai_takeru
0
310
kintone Style Book
Avatar for kintone kintone
6
11k
AIエージェントが対話的なUIを返す！MCP−UIで変わるユーザ体験
Avatar for daitasu daitasu
1
160
Figma MCPを活用するためのデザインハンドブック
Avatar for viviON Design vivion
3
9.7k
TUNAG BOOK 2024
Avatar for 株式会社スタメン stmn
PRO
0
1.4k
Treasure_Hunting
Avatar for Sol Metts solmetts
0
290
AIスライドデザインを生成する仕組みを社内共有する
Avatar for 太田賢一 kenichiota0711
5
4.7k
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
Avatar for takanorip takanorip
1
960

Featured

See All Featured
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
128
17k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
2
490
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
75
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
96
14k
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
300
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
666
130k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
6.8k
How Fast Is Fast Enough? [PerfNow 2025]
Avatar for Tammy Everts tammyeverts
3
470
The innovator’s Mindset - 
Leading Through an Era of Exponential Change - McGill University 2025
Avatar for Jean-Marc De Jonghe jdejongh
PRO
1
120
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
1.8k
10 Git Anti Patterns You Should be Aware of
Avatar for Lemi Orhan Ergin lemiorhan
PRO
659
61k

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu