Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Transcript

1. DESIGN FREEDOM
   becoming data-informed, not data-controlled
   BRAVERYMEDIA.CO
   #econfpsu
   

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2. JOEL G GOODMAN
   PRINCIPAL, BRAVERY MEDIA
   

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4. Bravery is a design and web strategy agency based 

   in Austin, TX. We craft memorable experiences
   with colleges, universities, & startups.
   

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5. @JOELGOODMAN
   BRAVERYMEDIA.CO | @BRAVERYMEDIA
   

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6. DESIGN FREEDOM
   becoming data-informed, not data-controlled
   BRAVERYMEDIA.CO
   #econfpsu
   

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8. BRAVERYMEDIA.CO
   SANITY CHECK.
   #econfpsu
   

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9. BRAVERYMEDIA.CO
   WE ARE ALL WORKING
   OFF OF THE SAME DATA
   #econfpsu
   

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10. BRAVERYMEDIA.CO
    $$$ DON’T LIE
    #econfpsu
    

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11. BRAVERYMEDIA.CO
    BUT THIS IS EVERYWHERE
    #econfpsu
    

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12. BRAVERYMEDIA.CO
    UX DESIGNERS HAVE
    TAKEN OVER THE WORLD
    #econfpsu
    

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13. BRAVERYMEDIA.CO
    UX CAN’T BE ONLY ABOUT
    USING THE PRODUCT
    #econfpsu
    

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14. BRAVERYMEDIA.CO
    THE EFFECTS
    #econfpsu
    

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17. IOS FLAT DESIGN 

    DRIVES ME NUTS
    

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18. BRAVERYMEDIA.CO
    #econfpsu
    BUTTONS DON’T LOOK LIKE BUTTONS
    GENERALLY LOW CONTRAST
    CONTEXT GETS LOST
    

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19. I’M GUILTY TOO
    

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21. BRAVERYMEDIA.CO
    DATA-DICTATED 

    PRODUCT DESIGN
    #econfpsu
    

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22. BRAVERYMEDIA.CO
    DATA IS COLD.
    #econfpsu
    

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23. BRAVERYMEDIA.CO
    #econfpsu
    It's really hard to design products by focus groups.
    A lot of times, people don't know what they want
    until you show it to them.
    Steve Jobs, BusinessWeek, May 25, 1998
    

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24. BRAVERYMEDIA.CO
    EXPERIENCES SHOULD APPEAL
    TO EMOTIONS
    #econfpsu
    

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25. BRAVERYMEDIA.CO
    METRICS SHOULD INFORM
    THE CHOICES YOU MAKE
    #econfpsu
    

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26. BRAVERYMEDIA.CO
    YOU SET GOALS.
    THE DATA DOES NOT.
    #econfpsu
    

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28. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH
    LEAVES ROOM FOR HUMANITY.
    #econfpsu
    

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29. BRAVERYMEDIA.CO
    START WITH WHAT YOU KNOW,
    BUILD TO WHAT YOU WANT
    #econfpsu
    

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40. BRAVERYMEDIA.CO
    YOU MAD, BRO?
    #econfpsu
    

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41. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH
    LEAVES ROOM FOR YOUR
    EXPERTISE
    #econfpsu
    

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42. BRAVERYMEDIA.CO
    A DATA-INFORMED APPROACH

    LEAVES ROOM FOR ART
    Fran Zablocki (paraphrased)
    #econfpsu
    

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43. BRAVERYMEDIA.CO
    HOW DO WE MASTER 

    OUR DATA?
    #econfpsu
    

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44. BRAVERYMEDIA.CO
    YOUR QUESTIONS
    @JOELGOODMAN
    BRAVERYMEDIA.CO | @BRAVERYMEDIA
    #econfpsu
    

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