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Design freedom: Becoming data-informed, not data-controlled

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

73f37978c35c14c7a59245e7687207cd?s=128

Joel G Goodman

May 16, 2021
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  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

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  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

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  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu
  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

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  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST
  19. I’M GUILTY TOO

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  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998
  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

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  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
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  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu
  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu