Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA
4. Bravery is a design and web strategy agency based 
 in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA
6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu
8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu
9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA #econfpsu
10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu
11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu
12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu
13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu
14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu
17. IOS FLAT DESIGN 
 DRIVES ME NUTS
18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST CONTEXT GETS LOST
19. I’M GUILTY TOO
21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu
22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu
23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998
24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu
25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu
26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu
28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu
29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU WANT #econfpsu
40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu
41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu
42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki (paraphrased) #econfpsu
43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu
44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu