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Branding Yourself As An Expert

Branding Yourself As An Expert

Presented at Austin #FreelanceSpark

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Joel G Goodman

June 18, 2015
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  1. None
  2. B R A N D I N G Y O

    U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
  3. None
  4. braverymedia.co @braverymedia @joelgoodman

  5. #FreelanceSpark T O P I C 1 : What is

    a brand?
  6. #FreelanceSpark What is a brand? Your brand is the sum

    total 
 of everything you do & say.
  7. #FreelanceSpark and that is scary.

  8. #FreelanceSpark M Y F I R S T R U

    L E : Be genuine.
  9. #FreelanceSpark because your brand is not just what you can

    do, it is who you are.
  10. #FreelanceSpark T O P I C 2 : How do

    you communicate?
  11. #FreelanceSpark How do you communicate? with your clients? with your

    subcontractors? with your audiences?
  12. #FreelanceSpark sometimes business is just about relationship management.

  13. #FreelanceSpark T O P I C 3 : Are you

    confident?
  14. #FreelanceSpark Are you confident? or maybe better: do you convey

    confidence?
  15. #FreelanceSpark confidence in yourself and in your work goes a

    long way.
  16. #FreelanceSpark in fact, don’t be afraid to bite off a

    little more than you think you can chew.
  17. #FreelanceSpark T O P I C 4 : How do

    you promote yourself?
  18. #FreelanceSpark How do you promote yourself? does it make a

    difference?
  19. #FreelanceSpark if you don’t have time to blog then don’t

    try to have a blog.
  20. #FreelanceSpark 100% of Bravery’s work comes through referrals from friends

    and previous clients.
  21. #FreelanceSpark T O P I C 5 : How focused

    are you?
  22. #FreelanceSpark How focused are you? specifically in terms of your

    offerings.
  23. #FreelanceSpark even if you can do 1,000 different things, give

    your potential clients some parameters
  24. braverymedia.co @braverymedia @joelgoodman