Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Branding Yourself As An Expert
Search
Joel G Goodman
June 18, 2015
Business
2
300
Branding Yourself As An Expert
Presented at Austin #FreelanceSpark
Joel G Goodman
June 18, 2015
Tweet
Share
More Decks by Joel G Goodman
See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
joelgoodman
0
700
Personalization + Hospitable Design
joelgoodman
0
630
Design freedom: Becoming data-informed, not data-controlled
joelgoodman
1
290
Engaging Accepted Students Through WordPress
joelgoodman
1
160
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
joelgoodman
1
900
Building an Effective Creative Team
joelgoodman
0
920
Hustle Is Hope
joelgoodman
3
1.8k
Change the Future
joelgoodman
1
540
Typography Matters
joelgoodman
1
2.1k
Other Decks in Business
See All in Business
パーソルイノベーション_会社案内
pinotalentbranding
1
33k
DevHRに全部賭けろ
nealle
0
160
「原因不明なナゾの障害」で終わらないための Kubernetes のログの徹底活用
googlecloudjapan
0
180
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
43k
20251003-GENDA経営戦略チーム-Value-Upの全体像
geshi0820
0
1.6k
FY2025.6 Impact Report EN
mercari_inc
0
7.4k
FY2025.6 Impact Report JP
mercari_inc
0
140k
【UMed】Company Deck_250923
ryushu
0
160
株式会社Cake.jp Company Deck
cakejpcorp
0
1.4k
株式会社STYZ会社概要資料
culumu
0
350
Kyash TechTalk #8 Kyashにおけるクレジット事業部とは
sayueda
0
130
ソニックガーデン経営組織論(2025/10版)
kuranuki
1
2.4k
Featured
See All Featured
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.7k
[RailsConf 2023] Rails as a piece of cake
palkan
57
5.9k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Making Projects Easy
brettharned
120
6.4k
Designing for humans not robots
tammielis
254
26k
Keith and Marios Guide to Fast Websites
keithpitt
411
23k
Producing Creativity
orderedlist
PRO
347
40k
Six Lessons from altMBA
skipperchong
29
4k
Build your cross-platform service in a week with App Engine
jlugia
232
18k
Building an army of robots
kneath
306
46k
How GitHub (no longer) Works
holman
315
140k
Building a Modern Day E-commerce SEO Strategy
aleyda
44
7.8k
Transcript
None
B R A N D I N G Y O
U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
None
braverymedia.co @braverymedia @joelgoodman
#FreelanceSpark T O P I C 1 : What is
a brand?
#FreelanceSpark What is a brand? Your brand is the sum
total of everything you do & say.
#FreelanceSpark and that is scary.
#FreelanceSpark M Y F I R S T R U
L E : Be genuine.
#FreelanceSpark because your brand is not just what you can
do, it is who you are.
#FreelanceSpark T O P I C 2 : How do
you communicate?
#FreelanceSpark How do you communicate? with your clients? with your
subcontractors? with your audiences?
#FreelanceSpark sometimes business is just about relationship management.
#FreelanceSpark T O P I C 3 : Are you
confident?
#FreelanceSpark Are you confident? or maybe better: do you convey
confidence?
#FreelanceSpark confidence in yourself and in your work goes a
long way.
#FreelanceSpark in fact, don’t be afraid to bite off a
little more than you think you can chew.
#FreelanceSpark T O P I C 4 : How do
you promote yourself?
#FreelanceSpark How do you promote yourself? does it make a
difference?
#FreelanceSpark if you don’t have time to blog then don’t
try to have a blog.
#FreelanceSpark 100% of Bravery’s work comes through referrals from friends
and previous clients.
#FreelanceSpark T O P I C 5 : How focused
are you?
#FreelanceSpark How focused are you? specifically in terms of your
offerings.
#FreelanceSpark even if you can do 1,000 different things, give
your potential clients some parameters
braverymedia.co @braverymedia @joelgoodman