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Branding Yourself As An Expert
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Joel G Goodman
June 18, 2015
Business
2
240
Branding Yourself As An Expert
Presented at Austin #FreelanceSpark
Joel G Goodman
June 18, 2015
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Transcript
None
B R A N D I N G Y O
U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
None
braverymedia.co @braverymedia @joelgoodman
#FreelanceSpark T O P I C 1 : What is
a brand?
#FreelanceSpark What is a brand? Your brand is the sum
total of everything you do & say.
#FreelanceSpark and that is scary.
#FreelanceSpark M Y F I R S T R U
L E : Be genuine.
#FreelanceSpark because your brand is not just what you can
do, it is who you are.
#FreelanceSpark T O P I C 2 : How do
you communicate?
#FreelanceSpark How do you communicate? with your clients? with your
subcontractors? with your audiences?
#FreelanceSpark sometimes business is just about relationship management.
#FreelanceSpark T O P I C 3 : Are you
confident?
#FreelanceSpark Are you confident? or maybe better: do you convey
confidence?
#FreelanceSpark confidence in yourself and in your work goes a
long way.
#FreelanceSpark in fact, don’t be afraid to bite off a
little more than you think you can chew.
#FreelanceSpark T O P I C 4 : How do
you promote yourself?
#FreelanceSpark How do you promote yourself? does it make a
difference?
#FreelanceSpark if you don’t have time to blog then don’t
try to have a blog.
#FreelanceSpark 100% of Bravery’s work comes through referrals from friends
and previous clients.
#FreelanceSpark T O P I C 5 : How focused
are you?
#FreelanceSpark How focused are you? specifically in terms of your
offerings.
#FreelanceSpark even if you can do 1,000 different things, give
your potential clients some parameters
braverymedia.co @braverymedia @joelgoodman