Branding Yourself As An Expert

Presented at Austin #FreelanceSpark

Transcript

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2. B R A N D I N G Y O U R S E L F
   A S A N E X P E R T
   JOEL G GOODMAN
   Principal, Braver y Media
   #FreelanceSpark
   

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4. braverymedia.co
   @braverymedia
   @joelgoodman
   

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5. #FreelanceSpark
   T O P I C 1 :
   What is a brand?
   

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6. #FreelanceSpark
   What is a brand?
   Your brand is the sum total 

   of everything you do & say.
   

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   and that is scary.
   

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   M Y F I R S T R U L E :
   Be genuine.
   

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   because your brand is not
   just what you can do,
   it is who you are.
   

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    T O P I C 2 :
    How do you communicate?
    

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11. #FreelanceSpark
    How do you communicate?
    with your clients?
    with your subcontractors?
    with your audiences?
    

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    sometimes business is just about
    relationship management.
    

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    T O P I C 3 :
    Are you confident?
    

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14. #FreelanceSpark
    Are you confident?
    or maybe better:
    do you convey confidence?
    

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    confidence in yourself and
    in your work goes a long way.
    

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    in fact, don’t be afraid to
    bite off a little more than you think
    you can chew.
    

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    T O P I C 4 :
    How do you promote yourself?
    

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    How do you promote yourself?
    does it make a difference?
    

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    if you don’t have time to blog
    then don’t try to have a blog.
    

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20. #FreelanceSpark
    100% of Bravery’s work
    comes through referrals from
    friends and previous clients.
    

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21. #FreelanceSpark
    T O P I C 5 :
    How focused are you?
    

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22. #FreelanceSpark
    How focused are you?
    specifically in terms
    of your offerings.
    

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23. #FreelanceSpark
    even if you can do 1,000 different
    things, give your potential clients
    some parameters
    

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24. braverymedia.co
    @braverymedia
    @joelgoodman
    

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