Branding Yourself As An Expert

Transcript

1. None

2. B R A N D I N G Y O

   U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
3. None

4. braverymedia.co @braverymedia @joelgoodman

5. #FreelanceSpark T O P I C 1 : What is

   a brand?

6. #FreelanceSpark What is a brand? Your brand is the sum

   total 
 of everything you do & say.

7. #FreelanceSpark and that is scary.

8. #FreelanceSpark M Y F I R S T R U

   L E : Be genuine.

9. #FreelanceSpark because your brand is not just what you can

   do, it is who you are.

10. #FreelanceSpark T O P I C 2 : How do

    you communicate?

11. #FreelanceSpark How do you communicate? with your clients? with your

    subcontractors? with your audiences?

12. #FreelanceSpark sometimes business is just about relationship management.

13. #FreelanceSpark T O P I C 3 : Are you

    confident?

14. #FreelanceSpark Are you confident? or maybe better: do you convey

    confidence?

15. #FreelanceSpark confidence in yourself and in your work goes a

    long way.

16. #FreelanceSpark in fact, don’t be afraid to bite off a

    little more than you think you can chew.

17. #FreelanceSpark T O P I C 4 : How do

    you promote yourself?

18. #FreelanceSpark How do you promote yourself? does it make a

    difference?

19. #FreelanceSpark if you don’t have time to blog then don’t

    try to have a blog.

20. #FreelanceSpark 100% of Bravery’s work comes through referrals from friends

    and previous clients.

21. #FreelanceSpark T O P I C 5 : How focused

    are you?

22. #FreelanceSpark How focused are you? specifically in terms of your

    offerings.

23. #FreelanceSpark even if you can do 1,000 different things, give

    your potential clients some parameters

24. braverymedia.co @braverymedia @joelgoodman