Branding Yourself As An Expert

Presented at Austin #FreelanceSpark

Transcript

2. B R A N D I N G Y O U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
4. braverymedia.co @braverymedia @joelgoodman
5. #FreelanceSpark T O P I C 1 : What is a brand?
6. #FreelanceSpark What is a brand? Your brand is the sum total 
 of everything you do & say.
7. #FreelanceSpark and that is scary.
8. #FreelanceSpark M Y F I R S T R U L E : Be genuine.
9. #FreelanceSpark because your brand is not just what you can do, it is who you are.
10. #FreelanceSpark T O P I C 2 : How do you communicate?
11. #FreelanceSpark How do you communicate? with your clients? with your subcontractors? with your audiences?
12. #FreelanceSpark sometimes business is just about relationship management.
13. #FreelanceSpark T O P I C 3 : Are you confident?
14. #FreelanceSpark Are you confident? or maybe better: do you convey confidence?
15. #FreelanceSpark confidence in yourself and in your work goes a long way.
16. #FreelanceSpark in fact, don’t be afraid to bite off a little more than you think you can chew.
17. #FreelanceSpark T O P I C 4 : How do you promote yourself?
18. #FreelanceSpark How do you promote yourself? does it make a difference?
19. #FreelanceSpark if you don’t have time to blog then don’t try to have a blog.
20. #FreelanceSpark 100% of Bravery’s work comes through referrals from friends and previous clients.
21. #FreelanceSpark T O P I C 5 : How focused are you?
22. #FreelanceSpark How focused are you? specifically in terms of your offerings.
23. #FreelanceSpark even if you can do 1,000 different things, give your potential clients some parameters
24. braverymedia.co @braverymedia @joelgoodman