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Typography Matters

Joel G Goodman
April 26, 2014

Typography Matters

Given at WordCamp Austin 2014.

Joel G Goodman

April 26, 2014
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  1. remember when...  Arial Comic Sans MS Courier New Georgia

    Tahoma Times New Roman Trebuchet MS Verdana Symbol & http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
  2. rules guidelines B U TT E RI CK’S PR ACTI

    CAL TY POGR A PHY Mixing fonts is like mixing patterned shirts and ties—there aren’t immutable rules. Some people have a knack for it; some don’t.
  3. Mixed Serif Fonts Messenger bag fingerstache dolor vinyl , you

    probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray do reprehenderit quinoa tonx officia
  4. Mixed Sans-serif Fonts Messenger bag fingerstache dolor vinyl , you

    probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth
  5. This works, though! Messenger bag fingerstache dolor vinyl , you

    probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis. Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth
  6. tip... You can get a lot of mileage out of

    just one font family. G OOD TO KN OW
  7. rules... Some fonts are better for headlines than others. Some

    are better for body text. R UL E OF THU MB
  8. rules... Consider your users. Is your text too small for

    weak eyes? Is it too big and hard to move your eyes across the page? R UL E OF THU MB
  9. rules... If you have a large block of text, don’t

    make the font-size too small. R UL E OF THU MB
  10. licensing options... FREE SERVICES • Google Webfonts • Adobe Edge

    Fonts
 PAID SERVICES • Typekit • Cloudtype (Hoefler & Co.) • MyFonts • Fontdeck • lots of others…