Is it possible for internal web teams to deliver customer-focused innovation within the rigidly siloed and constrained environments of large, traditional organisations? How do product teams attempt to deliver truly differentiated and valuable new offerings to known and mature markets?
Using recent case studies, this session walks through some techniques for nurturing innovation within such environments, exploring design practices borrowed from lean principles that can achieve the right outcomes in tight timeframes. As customer's expectations and behaviours change at a rate that defies prediction, an Agile response to digital product innovation will be key to staying relevant and progressive. Learn how to deliver new digital products and services using techniques like gamestorming, collaborative design, and guerilla customer testing.