Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How Design Thinking, Lean, and Agile Work Together

A6d0c8c01d76befc7356ba6fb10ea2fa?s=47 Jonny Schneider
October 18, 2019

How Design Thinking, Lean, and Agile Work Together

Presented at Mind The Product, London 2019. Jonny Schneider gives the cliff notes on design thinking, lean, and agile, and explores how product teams can bring these mindsets together for better product development.

A6d0c8c01d76befc7356ba6fb10ea2fa?s=128

Jonny Schneider

October 18, 2019
Tweet

Transcript

  1. HOW DESIGN THINKING, LEAN, AND AGILE WORK TOGETHER @Jonnyschneider LONDON

    2019
  2. None
  3. The problem with the hexagons is that they’ve created THE

    design process, and that sounds grand and all encompassing, but in reality they are just a suggestion for how to get started. —Carissa Carter @snowflyzone
  4. navigate ambiguity empathetic learning synthesise information fast experimentation concrete and

    abstract learn from others craft things intentionally communicate deliberately Design is an ability. Process only helps with getting started.
  5. Manage flow to optimise value Quality is a outcome, not

    an activity Empower people. Happier. Better outcomes. Outcomes over outputs Learning and adapting over analysis and prediction Lean optimises systems of work
  6. Manage flow to optimise value Quality is a outcome, not

    an activity Empower people. Happier. Better outcomes. Outcomes over outputs Learning and adapting over analysis and prediction Lean optimises systems of work
  7. Individuals and interactions over processes and tools Working software over

    comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Agile optimises software delivery
  8. Individuals and interactions over processes and tools Working software over

    comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan Agile optimises software delivery
  9. AGILE Build the thing right + DESIGN THINKING Explore the

    problem LEAN Build the right things + @jonnyschneider
  10. ADAPT TO CHANGE EVOLUTIONARY DESIGN ACT TO LEARN VALUE-BASED PORTFOLIO

    MANAGEMENT SET A COURSE DEFINE ACTIONABLE STRATEGY ALIGN TO PURPOSE IDEATE POSSIBLE SOLUTIONS EXPLORE PROBLEMS & OPPORTUNITIES Lean mindset Design thinking mindset Agile mindset @jonnyschneider
  11. 1 Continuous learning is the new competitive advantage.

  12. Cost of creating software Reduced over time Complexity/uncertainty has increased

    over time THEN NOW TIME
  13. @Jeffpatton

  14. @Lissijean, inspired by @realmikerother

  15. Aspirational Narrative Product Hypotheses Design Experiments User Story Map Data/feedback

  16. 2 Design the right experiments, to learn the right things.

  17. evolved version of hypothesis template 30 AWARE, INFORMED AND ON-BOARDED

    We believe that Better informing travellers about Tax Free Refund steps and process ! Will result in an increase in repeated usage of the Global Blue app We will know we’ve succeed when IN PROTOTYPE REAL Number of ‘active/engaged’ users increases by Accuracy of submitted forms increases by PLAN Acquisition 6% 30%
  18. @davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper

  19. demand solution problem bit.ly/goodreads-udtla @jonnyschneider

  20. working prototype concierge concept prototype hi-fi prototype Wizard of Oz

    prototype Pre-orders facade ads trend analysis demand study value stream mapping in-situ consumer study design probe qualitative interviews survey HIGH COST LOW COST HIGH CONFIDENCE $$$ LOW CONFIDENCE $ TEST A SOLUTION VALIDATE A PROBLEM GAUGE CUSTOMER DEMAND @jonnyschneider
  21. Jonny Schneider Understanding Design Thinking, Lean, and Agile

  22. 3 Measure only things that contribute to decisions.

  23. MEASUREMENT COMMENT Customers will be delighted Too vague Net Promoter

    Score (NPS) will increase Subject to external factors, hard to attribute to a specific initiative 6 customer features completed Measures output, not outcome Conversion from results page to product detail page increases by 3% month-on-month Good! Basket-size for returning customers increases on average from quarter-to-quarter Good! Average time-on-site per item purchase reduced by 6% quarter-to-quarter Good! GOAL→ Customers can easily find what they are looking for.
  24. Vision GOAL Initiative Initiative Initiative GOAL GOAL GOAL Metric Metric

    Metric Metric Metric Metric Metric Purpose
  25. {Increase/improve/decrease/eliminate} the {description of measure} Success is when we move

    from… {current level of performance} to {desired level of performance} by {date} Goal Measure A starter template
  26. Example Increase the on-time delivery rate from 82% to 95%

    by Nov 2019
  27. 4 Solve for next order problems

  28. None
  29. None
  30. © 2001 Thomas Höpker

  31. None
  32. ADAPT TO CHANGE EVOLUTIONARY DESIGN ACT TO LEARN VALUE-BASED PORTFOLIO

    MANAGEMENT SET A COURSE DEFINE ACTIONABLE STRATEGY ALIGN TO PURPOSE IDEATE POSSIBLE SOLUTIONS EXPLORE PROBLEMS & OPPORTUNITIES Lean mindset Design thinking mindset Agile mindset @jonnyschneider
  33. EXEMPLAR TEAM SPLIT EVOLVE

  34. 2 Design the right experiments, to learn the right things.

    ‣ Define your beliefs and assumptions ‣ Decide the most important thing to learn ‣ Design experiments that can deliver the right learning ‣ Be stubborn on the vision, but flexible on the details. ‣ Create the conditions for teams to learn their way forward. ‣ Focus on confidence, not certainty. 1 Continuous learning is the new competitive advantage.
  35. 4 Solve next-order problems ‣ Zoom out ‣ Work together

    at the intersections ‣ Try new ways of doing ‣ Adopt the things that work ‣ Learn from the things that don’t ‣ Can it be measured? ‣ Does it inform a decision? ‣ Do y’know when you’re done? ‣ Is it aligned to your goals? 3 Measure things that matter
  36. Thank you ‣ Dual Track Development, Jeff Patton, bit.ly/patton-dual-track ‣

    Understanding Design Thinking, Lean, and Agile, Jonny Schneider bit.ly/goodreads-udtla ‣ The Problem with THE design process, Carissa Carter, bit.ly/carter-stop-process ‣ Escaping the Build Trap, Melissa Perri, bit.ly/goodreads-ETBT ‣ Testing business ideas (forthcoming), D. Bland and A. Osterwalder, http://bit.ly/testing-business-ideas hello@jonnyschneider.com twitter @jonnyschneider Jonny Schneider Understanding Design Thinking, Lean, and Agile jonnyschneider.com/newsletter jonnyschneider.com/free-book