How Design Thinking, Lean, and Agile Work Together
Presented at Mind The Product, London 2019. Jonny Schneider gives the cliff notes on design thinking, lean, and agile, and explores how product teams can bring these mindsets together for better product development.
We believe that Better informing travellers about Tax Free Refund steps and process ! Will result in an increase in repeated usage of the Global Blue app We will know we’ve succeed when IN PROTOTYPE REAL Number of ‘active/engaged’ users increases by Accuracy of submitted forms increases by PLAN Acquisition 6% 30%
prototype Pre-orders facade ads trend analysis demand study value stream mapping in-situ consumer study design probe qualitative interviews survey HIGH COST LOW COST HIGH CONFIDENCE $$$ LOW CONFIDENCE $ TEST A SOLUTION VALIDATE A PROBLEM GAUGE CUSTOMER DEMAND @jonnyschneider
Score (NPS) will increase Subject to external factors, hard to attribute to a speciﬁc initiative 6 customer features completed Measures output, not outcome Conversion from results page to product detail page increases by 3% month-on-month Good! Basket-size for returning customers increases on average from quarter-to-quarter Good! Average time-on-site per item purchase reduced by 6% quarter-to-quarter Good! GOAL→ Customers can easily ﬁnd what they are looking for.
‣ Deﬁne your beliefs and assumptions ‣ Decide the most important thing to learn ‣ Design experiments that can deliver the right learning ‣ Be stubborn on the vision, but ﬂexible on the details. ‣ Create the conditions for teams to learn their way forward. ‣ Focus on conﬁdence, not certainty. 1 Continuous learning is the new competitive advantage.
at the intersections ‣ Try new ways of doing ‣ Adopt the things that work ‣ Learn from the things that don’t ‣ Can it be measured? ‣ Does it inform a decision? ‣ Do y’know when you’re done? ‣ Is it aligned to your goals? 3 Measure things that matter
Understanding Design Thinking, Lean, and Agile, Jonny Schneider bit.ly/goodreads-udtla ‣ The Problem with THE design process, Carissa Carter, bit.ly/carter-stop-process ‣ Escaping the Build Trap, Melissa Perri, bit.ly/goodreads-ETBT ‣ Testing business ideas (forthcoming), D. Bland and A. Osterwalder, http://bit.ly/testing-business-ideas firstname.lastname@example.org twitter @jonnyschneider Jonny Schneider Understanding Design Thinking, Lean, and Agile jonnyschneider.com/newsletter jonnyschneider.com/free-book